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2019/11


Ad RPM vs Page RPM

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If you are looking for what differentiates Ad RPM vs. Page RPM, you have come to the right place. These are valuable metrics that publishers use to analyze their ad performance. However, often, publishers are confused and wonder which of these metrics sho ····· 105795

How to Address WhiteOps’ Sophisticated Invalid Traffic (SIVT) Blacklisting

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“Your site has been flagged for high levels of SIVT”. Sounds familiar, but don’t know what to do? What’s more painful is seeing your charts downward sloping. Many of the big players in the advertising industry are using WhiteOps for their fraud-traf ····· 105797

Ad revenue seasonality and optimization tips: The ultimate guide for publishers!

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Ever wondered why your ad RPMs fluctuate throughout the year? It can be both frustrating and amazing to experience these fluctuations as a publisher. One moment your ad revenue RPMs might drop, and the next, you might earn your highest ad RPM ever. It’s ····· 105791

Does CPM scale with increased viewability?

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One of the most common things a publisher usually notices when they first start monetizing their site is that placements located in areas where users tend to spend time or are in highly viewable locations on a page, tend to generate more ad revenue. These ····· 105793

How to Setup Ad Revenue Attribution via UTM Tracking

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As a publisher, you always want to find out what campaigns are working best and scale up in areas that are driving the most profit. Some publishers often test and run campaigns via multiple traffic sources and even base their entire business on media buyi ····· 105794

How to optimize your CMP for GDPR compliance and higher ad revenues!

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Every publisher is aware of GDPR, especially those operating in the EU or that have site visitors coming from the EU. Although there are many caveats to GDPR, as a publisher, you need consent from users to serve targeted advertising based on their user da ····· 105798

California Consumer Privacy Act (CCPA) compliance guide for Publishers

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A new law focused on businesses that collect personal data from residents in California is set to come into effect on January 1st, 2020 called the California Consumer Privacy Act or CCPA. In this post, we’d like to show you what we know so far regarding ····· 1057910

Say goodbye to data entry and get unified Ad Revenue stats in seconds

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As a publisher, you want to optimize your ads and earn as much ad revenue as possible from your traffic. One of the ways to do this is to bring in more advertising partners to bid on your ad inventory. Publishers often combine as many reputable ad network ····· 105792

How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlessly

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As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. We all know that organization is the key to success in Ad ····· 105796

Find out how much ad networks are bidding in real time

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Ever wanted to find the winning bid for a specific ad unit? How on earth would you go about determining that? How about discovering which ad networks were bidding on an ad unit and what their bids were? Your first thought might be: “I’m going to need so ····· 105799


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