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2021/06


Where can publishers connect with advertisers for PMP deals?

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What is a PMP? Private marketplace (PMP) deals, also known as preferred deals, including on Google Ad Manager, are contracts made directly between the publisher and an advertiser or advertising network, managed through a supply-side platform (SSP). The two parties make contact to agree on terms like rates, placements, contract length, and so on, and […] ····· 10579407

¿Existe un límite de cuántas redes de anuncios afiliarse?

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Esta pregunta se nos hacen con frecuencia, por lo que pensamos en profundizar en ella para ayudar a los nuevos editores a elegir redes de anuncios. Ya sea que tenga un blog, un sitio de fans, un sitio promocional o lo que sea, las redes de anuncios pueden ser una forma clave de comenzar a […] ····· 10579404

AdSense invalid traffic examples

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Are you looking for some invalid traffic examples to help you understand it better and possibly even prevent it? Although some types of invalid traffic types might be easily avoidable, others are much more difficult to prevent unless you use sophisticated technology to automate the process. Here are some of the main examples: Bots or […] ····· 10579400

What is invalid traffic analysis and how to do it?

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If you’ve been having problems with invalid traffic on your website, your first thought might be to conduct an invalid traffic analysis. However, how would you go about doing it anyway? You could use your Google Analytics data and look for outliers like traffic with extremely high bounce rates or low time spent on pages […] ····· 10579392

Understanding Google’s Transition from SPM to MCM

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Google is migrating from Scaled Partner Management (SPM) to Multiple Customer Management (MCM). Here’s what you need to know. Why the change? MCM will allow data to be transferred and available to publishers, leading to greater transparency and more useful and immediate reporting. Publishers will also have more control both over which parts of their […] ····· 10579409

PubGuru Header Bidding Reporting explained

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What Is Pubguru Header Bidding? Publishers who start to get serious about monetizing their traffic eventually bump into header bidding sooner or later. The most popular way of implementing it from scratch is via Prebid or also known as prebid.js, one of the open-source frameworks available for anyone to use. It already comes with adapters, […] ····· 10579395

Is there a limit to how many ad networks you should have?

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We get asked this question quite a lot, so we thought we’d delve deeper into the ways of starting for new publishers, including ad networks. Whether you have a blog, a fan site, a promotional site, or anything else, ad networks can be a key way of getting going with monetization until you progress to […] ····· 10579401

How to sign up to Google Ad Manager

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What is Ad Manager? Ad Manager is an ad server program that allows you to organise how ads display on your website. It’s a seriously useful tool that can improve both the revenue your site can generate and the completion rate of your campaigns. What do I need to get it? Unfortunately, you can’t sign […] ····· 10579406

Advanced Ads Features Every WordPress Publisher Should Use

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Advanced Ads is a WordPress plugin widely used by thousands of publishers around the world to manage and optimize their ads. It comes with many intelligent features and tools to empower publishers in building and maintaining a strong monetization strategy while being compliant with policies. The workflow is very intuitive and there’s no second-guessing. Let’s […] ····· 10579397

Should you use free invalid traffic monitoring tools?

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Invalid traffic remains a pain and one with serious consequences for many publishers. If you’re trying to save money, your next thought might be that you need to find a free invalid traffic monitoring tool as soon as possible so that you can get a handle on the issue. In this article, I’d like to […] ····· 10579396

AdSense invalid traffic deductions and how to minimize them

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Have you ever experienced AdSense invalid traffic deductions? Chances are you have, even if you weren’t aware of it. It’s something every publisher works to minimize. Google makes invalid traffic deductions in real-time and during the finalization of earnings. The reports AdSense publishers have access to in their AdSense dashboards only provide an estimate of […] ····· 10579394

Simple steps for fixing AdSense invalid traffic

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Are you having a difficult time with invalid traffic or IVT? You’re not alone. It’s one of the biggest issues publishers face in the industry. Getting rid of IVT is not an easy task. However, in this article, we’ll show you how to fix AdSense invalid traffic in two steps. Step #1: Familiarize yourself with […] ····· 10579412

How much invalid traffic is okay for AdSense?

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Recently, we’ve been covering some interesting topics regarding invalid traffic, such as AdSense invalid traffic deductions, how to do invalid traffic analysis, looking at invalid traffic reports in AdSense, and more! If you haven’t already, be sure to check out those blog posts. In this article, we’d like to tackle the question of how much […] ····· 10579403

Comprenda la transición de Google de Spm a Mcm

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Google se está moviendo del Scaled Partner Management (SPM) para el Multiple Customer Management (MCM). Aquí tiene todo lo que necesita saber. ¿Por qué el cambio? El MCM permitirá que los datos se transfieran y se pongan a disposición de los editores, lo que generará una mayor transparencia y una presentación de informes más útil […] ····· 10579411

Funciones del plugin Advanced Ads que todo editor debería usar

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Advanced Ads es un plugin de WordPress ampliamente utilizado por miles de editores de todo el mundo para administrar y optimizar sus anuncios. Viene con muchas funciones y herramientas inteligentes para capacitar a los editores en la creación y el mantenimiento de una sólida estrategia de monetización mientras cumplen con las políticas de Google. El […] ····· 10579399

Recursos Do Plugin Advanced Ads Que Todo Editor Deve Usar

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Advanced Ads é um plugin do WordPress amplamente utilizado por milhares de editores em todo o mundo para gerenciar e otimizar seus anúncios. Ele vem com muitos recursos e ferramentas inteligentes para capacitar os editores na construção e manutenção de uma estratégia de monetização forte e, ao mesmo tempo, em conformidade com as políticas do […] ····· 10579398

Entenda A Transição Do Google De Spm Para Mcm

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O Google está migrando do Scaled Partner Management (SPM) para o Multiple Customer Management (MCM). Aqui tem tudo que você precisa saber. Por Que A Mudança? O MCM permitirá que os dados sejam transferidos e disponibilizados aos editores, levando a uma maior transparência e relatórios mais úteis e imediatos. Os editores também terão mais controle […] ····· 10579410

Onde Encontrar Um Relatório De Tráfego Inválido No AdSense?

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Se você for como muitos outros editores que lutam contra tráfego inválido (IVT), pode estar procurando o relatório de tráfego inválido no AdSense. Se você ainda não sabe, qualquer tipo de IVT é ruim e deve passar bem longe do seu site. Você pode perder receita de anúncios por causa disso e, pior, sua conta […] ····· 10579391

Existe Um Limite Para Quantas Redes De Anúncios Se Afiliar?

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Essa pergunta é feita para nós com frequência, então pensamos em nos aprofundar no assunto para ajudar novos editores a escolher redes de anúncios. Quer você tenha um blog, um site de fãs, um site promocional ou qualquer outro, as redes de anúncios podem ser uma forma fundamental de começar a monetização até que você […] ····· 10579402

¿Dónde encontrar un reporte de Tráfico Inválido en AdSense?

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Si es como muchos otros editores que luchan contra el tráfico inválido (IVT), es posible que esté buscando el informe de tráfico inválido de AdSense. Si aún no lo sabe, cualquier tipo de IVT es malo y debería pasar lejos de su sitio web. Puede perder ingresos publicitarios debido a esto y, peor aún, a […] ····· 10579393

La Guía Completa De Las Líneas De Pedido De Google Ad Manager

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Los tipos de línea de pedido y las prioridades son donde todo comienza en términos de cómo una determinada línea de pedido compite en la subasta y su función en la línea de anuncios. Muchos factores pueden afectar la selección de anuncios en Google Ad Manager (GAM), como la limitación de frecuencia, la publicación simultánea, […] ····· 10579408

O Guia Completo Dos Itens De Linha Do Google Ad Manager Para Editores

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Os tipos e prioridades de itens de linha são onde tudo começa em termos de como um determinado item de linha compete no leilão e sua função na pilha de anúncios. Muitos fatores podem impactar a seleção de anúncios no Google Ad Manager (GAM), como limite de frequência, roadblock, exclusões, períodos do dia. O outro […] ····· 10579405