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für € kaufen ···· jakethepen Digital and Direct campaign I Art Directed and Designed whilst in the UK. ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· 1051311
für € kaufen ···· jakethepen The brief\nANZ wanted to demonstrate how their Freedom account didn't have any of the typical banks fees that customers expect and dislike.\n\nOur solution\nWe decided to bring the idea of 'sneaky fees' to life by creating wasps representing these fees, and telling people 'Don't Get Stung'.\n\nBy adopting a new media placement in TVNZ's recently launched Ondemand for mobile app - we were able to bring the wasps to life. By leveraging the unique attributes of tablets and mobiles we were able to make a much more interactive and rich experience.\n\nUsers were invited to literally squash the fees that they dislike so much and discover how Freedom would let them be rid these annoyances once and for all. We created a game-based interface and built two different versions for the two types of devices.\n\nSuccess\nWith thousands of players, we've also generated a click-through rate of .13%, a lift of over 750%. ····· 105137
für € kaufen ···· jakethepen Digital part of fully integrated brand/promo campaign for Yealands Estate NZ. Elements included a competition/brand site with dynamic consumer content, Mobile text and web entry, weekly emails updated with winning stories, and a live story banner on NZ Girl. Campaign lasted for 3 months and helped to increase sales of the wine. ····· 105135
für € kaufen ···· jakethepen Self promotion idea for Ice Interactive. Mix the Ice Cream and the music at the same time. ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· ····· 105133
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