für 4.72€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Rules and Tools for Leaders offers insightful and useful advice that avoids the flavor-of-the-month management theories that are long on speculation and short on practical application. This is a fully revised, updated, and reorganized edition of a classic management handbook. It never loses sight of the big picture of how any company should operate. It provides useful and time-tested advice that can be implemented immediately to the benefit of the entire organization. From defining the qualities of outstanding leaders to putting good leadership skills into practice, from managing yourself and others to handling the difficult tests that leadership brings, this book includes valuable checklists and reviews. In addition, it highlights some of the best leadership programs and presents a host of compelling and instructive anecdotes that illustrate the ideas throughout. ····· 1017676773
····· lezzter Preis 4.72€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The World`s Leading Business Minds on Today`s Most Critical ChallengesThe most innovative ideas from the Thinkers50 India now produces a disproportionately high percentage of the business world`s most influential thinkers. As globalization progresses, it is increasingly clear that Indian thought leaders will have a major infl uence over how the world conducts business going forward. Creators of the Thinkers50--the world`s most respected ranking of business thinkers--Des Dearlove and Stuart Crainer bring you the very latest from India`s leading business thinkers. Thinkers50 Business Thought Leaders from India reveals the uniquely Indian approach to management--which is in many ways radically different from Western-style capitalism. Less obsessed with profit and more focused on purpose, Indian-style management is changing the world of business. Chapters include: The Ghoshal Legacy Pyramid Thinking: C. K. Prahalad Making It Happen: Ram Charan and Subir Chowdhury Innovation Indian Style: From VG to Jugaad Global Voices: Pankaj Ghemawat and Anil K. Gupta Each book in the Thinkers50 series provides authoritative explanations of the concepts, ideas, and practices that are making a difference today, including specific examples and cases drawn from the original sources. Where is business headed Deeper into the type of capitalism that focuses on strategy, structure, and systems Or toward a new approach that values purpose, process, and people Read Thinkers50 Business Thought Leaders from India for an expert perspective on thiscritical topic. The first-ever global ranking of management thought leaders, Thinkers50 is the most prestigious and infl uential listing of its kind. Created in 2001 by Stuart Crainer and Des Dearlove, Thinkers50 has broadened its impact to include identifying, ranking, and sharing the best management thinking in the world. Today, Thinkers50 is recognized as the world`s definitive ranking of the top 50 business thinkers, and the Thinkers50 Distinguished Achievement Awards are widely regarded as the `Oscars of management thinking.` Now, the ideas and insights of the world`s top business figures are right at your fingertips. The Thinkers50 series culls the best of the very best, deliveringthe latest concepts and theories on today`s most important management issues--from leadership to strategy to innovation. The world`s leading independent authority on management ideas, Thinkers50 reveals the ideas that are now shaping the world of business. Stay ahead of the game--and the competition--with the Thinkers50 series. ····· 1017619048
für 4.72€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Network-Marketing bietet bei zielorientiertem Arbeiten, Best¦ndigkeit im Denken und Handeln, die gro e Chance zur pers¨nlichen und beruflichen Entwicklung. Dieses Buch soll in erster Linie darstellen, was Network-Marketing ist, was es sein kann und welche Potenziale, Chancen und Risiken in diesem System stecken. Das teilweise negative Image von Netzwerkstrukturen erfordert auch die Aufkl¦rung zur Unterscheidung zwischen seri¨sen und unseri¨sen NWM-Praktiken. Wer die Wege zum Gl¾cklichsein sucht, findet hier Wegweiser. Wer sich ein Urteil ¾ber das F¾r und Wider von Network-Marketing bilden m¨chte, findet hier Entscheidungshilfen. Auch diejenigen, die bereits in einer Organisation t¦tig sind, aber noch mehr Verst¦ndnis f¾r das NWM-System aufbringen wollen, damit sie es effektiv nutzen und potienzielle Interessenten besser vermitteln k¨nnen, finden in diesem Buch wertvolle Hilfen. ····· 101761602
für 4.72€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The World`s Leading Business Minds on Today`s Most Critical ChallengesThe most innovative ideas from the Thinkers50 India now produces a disproportionately high percentage of the business world`s most influential thinkers. As globalization progresses, it is increasingly clear that Indian thought leaders will have a major infl uence over how the world conducts business going forward. Creators of the Thinkers50--the world`s most respected ranking of business thinkers--Des Dearlove and Stuart Crainer bring you the very latest from India`s leading business thinkers. Thinkers50 Business Thought Leaders from India reveals the uniquely Indian approach to management--which is in many ways radically different from Western-style capitalism. Less obsessed with profit and more focused on purpose, Indian-style management is changing the world of business. Chapters include: The Ghoshal Legacy Pyramid Thinking: C. K. Prahalad Making It Happen: Ram Charan and Subir Chowdhury Innovation Indian Style: From VG to Jugaad Global Voices: Pankaj Ghemawat and Anil K. Gupta Each book in the Thinkers50 series provides authoritative explanations of the concepts, ideas, and practices that are making a difference today, including specific examples and cases drawn from the original sources. Where is business headed Deeper into the type of capitalism that focuses on strategy, structure, and systems Or toward a new approach that values purpose, process, and people Read Thinkers50 Business Thought Leaders from India for an expert perspective on thiscritical topic. The first-ever global ranking of management thought leaders, Thinkers50 is the most prestigious and infl uential listing of its kind. Created in 2001 by Stuart Crainer and Des Dearlove, Thinkers50 has broadened its impact to include identifying, ranking, and sharing the best management thinking in the world. Today, Thinkers50 is recognized as the world`s definitive ranking of the top 50 business thinkers, and the Thinkers50 Distinguished Achievement Awards are widely regarded as the `Oscars of management thinking.` Now, the ideas and insights of the world`s top business figures are right at your fingertips. The Thinkers50 series culls the best of the very best, deliveringthe latest concepts and theories on today`s most important management issues--from leadership to strategy to innovation. The world`s leading independent authority on management ideas, Thinkers50 reveals the ideas that are now shaping the world of business. Stay ahead of the game--and the competition--with the Thinkers50 series. ····· 1017619039
für 5.42€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Build a powerful social media strategy to increase buzz-and the bottom line `Whether you`re Fortune 500 or a small business owner, if you`re looking for success in this field, you owe it to yourself to read this book.` -George G. Smith Jr., Social Strategist, PepsiCo `After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider`s discussion about real adoption. This book should be on every corporate and agency practitioner`s shelf.` -Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone `This book is an absolute must-read for anyone seeking to better understand how to plug social media into their business from both a strategic and an operational standpoint, and should be required reading for communications and business management students around the world.` -Olivier A. Blanchard, author of Social Media ROI ` The Social Media Strategist is refreshing because it has substance amidst a sea of social media superficiality. It will help you think strategically and realistically so you can act efficiently and creatively. If you`re serious about business and committed about leveraging social media, you need to read this book.` -Esteban Contreras, Social Media Marketing Manager, Samsung USA `Christopher offers a refreshing point of view as a seasoned practitioner and leader in the earliest days of the social media evolution. He describes the challenges of large-scale internal change and the rewards of integrating social media business planning, and he shares real-world examples of successful campaigns.` -Shauna Causey, Head of Social Media, Nordstrom About the Book: In today`s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program-and it all starts with a key strategist who can best organize and leverage all of the organization`s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization-and everyone in it-on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM`s former `blogger-in-chief,` describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they`ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience `Telling a company from the outside what it should do is one thing,` writes Barger. `Actually making it happen from the inside is quite another.` Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, a ····· 1017617546
für 5.42€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The Power of Two presents the best way for your company to increase competitive advantage. By forming close collaborative relationships with a small set of customers and suppliers you can achieve a significant cost advantage over your competitors, increase your market share and achieve significant top line growth. ····· 101766021
für 6.19€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Profitieren Sie von erprobten Erfolgsstrategien für den Einzelhandel! Der Online Handel hat so viele Schwächen, dass es für Einzelhändler keinen Grund gibt, auf ihn zu starren wie das Kaninchen auf die Schlange - davon ist Wolfgang Frick, langjähriges Vorstandsmitglied der SPAR-Gruppe Schweiz, überzeugt. Seine Strategien und Marketingkonzepte für den lokalen Handel zeigen, dass positive Kundenerfahrungen am Point of Sale der Schlüssel zum Erfolg sind: - Kundengewinnung und Kundenbindung: So kann der stationäre Handel auch morgen noch erfolgreich verkaufen - Einkaufserlebnis, Ladeneinrichtung, Warenpräsentation: Das wollen Kunden wirklich - Warum Big Data in die Irre führen kann - und was der lokale Handel besser macht - Online oder offline Die Mischung macht es! - Die Zukunft des Handels - eine Prognose für das Jahr 2030 Praxisnahes Handelsmarketing von einem Brancheninsider Wolfgang Frick weiß aus eigener Erfahrung, wie sich der Einzelhandel auf die geänderten Spielregeln der Digitalisierung einstellen kann. Er fordert die Rückbesinnung auf die ureigenen Stärken und empfiehlt offensives Vorgehen mit guten Servicekonzepten und emotionalen Erlebnissen. Online-Angebote - intelligent eingesetzt - können den Abverkauf vor Ort enorm unterstützen. Ob Fachgeschäft, Discounter oder Shopping-Mall, ob Rabattmarken, buy local oder Personal Shopping Assistant: Der stationäre Handel hat sich in den letzten Jahrzehnten immer wieder neu erfinden müssen. Warum sollte ihm das heute, in Zeiten des Wandels und im Angesicht der Online-Konkurrenz, nicht wieder gelingen Mit diesen konkreten Ideen und praxisnahen Tipps für Marketing und Kundenansprache können Einzelhändler die Digitalisierung als Chance nutzen und durch Kundenzufriedenheit ihre Marktposition stärken! In der zweiten erweiterten Auflage erklärt der Autor, wie der Handel mit Nachhaltigkeit überzeugt und Kunden in ihrer Kaufentscheidung bestärkt. ····· 10176682
für 6.73€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Überblick über aktuelle Themen der Werbe- und Markenforschung auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien. ····· ····· ····· 1017647000
für 7.43€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Do you want to move your company in a new direction Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people in working effectively together to achieve your business objectives. Leadership guru Dr. Loretta Malandro has developed a groundbreaking behavior-based methodology that is used around the globe to create top-performing leaders and high-performance organizations. It is based on a simple but profound concept: In order to change your organization, you must be willing to alter your behavior and help others make the choice to change their behavior. This means demanding 100% accountability from your people--and yourself. In today`s ultra-competitive business environment, a new leadership approach is needed. Fearless Leadership takes you step by step through the process of raising behavioral standards that directly impact the bottom line. You will learn the secrets behind: Confronting the blind spots that sabotage success Overcoming the success-strangling `need to be right` Eliminating silo mentality and building committed partnerships Ending compliance and gaining full support and alignment Talking straight and confronting difficult situations head on Building a culture of 100% accountability Too many people in leadership positions attempt to enact change through systemic means, such as restructuring or altering processes. The secret to real and lasting change lies in changing behavior--how people work together. Change the level of ownership and performance of people and you will transform your organization. Leaders who are able to act courageously when faced with uncertainty or fear, take bold stands, and engage with people in very real ways are those who generate great and long-lasting results. Fearless Leadership shows you how. ····· 1017647445
für 7.48€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Challenging existing ideas about not only what constitutes retail shrinkage, but also the approach that should be adopted to deal with it, it critically examines how current approaches to managing shrinkage are at best preventative, and how through operational excellence, organizations can reduce the impact it has on their profitability. ····· 1017675329
für 8.50€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray `Warning: Your career might be in danger of going off the rails. You probably have blind spots that are leaving you closer to the edge than you realize. Fortunately, Carter Cast has the solution. In this smart, engaging book he shows you how to avoid career derailment by becoming more self-aware, more agile, and more effective. This is the book you wish you had twenty years ago, which is why you should read it now.` --Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human The Right--and Wrong--Stuff is a candid, unvarnished guide to the bumpy road to success. The shocking truth is that 98 percent of us have at least one career-derailment risk factor, and half to two-thirds actually go off the rails. And the reason why people get fired, demoted, or plateau is because they let the wrong stuff act out, not because they lack talent, energy, experience, or credentials. Carter Cast himself had all the right stuff for a brilliant career, when he was called into his boss`s office and berated for being obstinate, resistant, and insubordinate. That defining moment led to a years-long effort to understand why he came so close to getting fired, and what it takes to build a successful career. His wide range of experiences as a rising, falling, and then rising star again at PepsiCo, an entrepreneur, the CEO of Walmart.com, and now a professor and venture capitalist enables him to identify the five archetypes found in every workplace. You`ll recognize people you work with (maybe even yourself) in Captain Fantastic, the Solo Flyer, Version 1.0, the One-Trick Pony, and the Whirling Dervish, and, thanks to Cast`s insights, they won`t be able to trip up your future. ····· 1017676058
für 9.28€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This is a book about the importance of information to the modern business and the right way to manage it. Done properly, Direct Computing will slash its technology costs and transform its ability to keep up in this virtual world. ····· 1017626942
für 10.15€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Das Buch zum 17. BoB `Best of Business to Business` Communication Award 2014 Bereits seit 17 Jahren zeichnet der Kommunikationsverband e.V. die beste B2B-Kommunikation mit dem BoB `Best of Business to Business` Award aus, dem einzigen Konzept- und Kreativ-Wettbewerb, der Disziplinen übergreifend ausgerichtet wird. Herausragende B2B-Kommunikation wird auf diese Weise seit 1997 mit dem Ziel gefördert, die Qualität nachhaltig zu verbessern und die Learnings aus erfolgreichen Kampagnen für Entscheider transparent zu machen. Im deutschsprachigen Raum bildet der BoB die einzige Plattform für dieses bedeutende Segment der Markenkommunikation. Die Jury vergab für das Jahr 2014 insgesamt 50 Auszeichnungen: 8 x Gold, 12 x Silber und 16 x Bronze sowie 14 Shortlist Platzierungen. Rund 130 Gäste nahmen an der Preisverleihung teil und sahen die Award Show in der Zentrale der Deutschen Telekom. Moderiert wurde die Preisverleihung von der Vizepräsidentin des Kommunikationsverbands Deutschland e.V. und Tina Kirfel, General Manager Europe, Middle East, Africa, Silversea Cruises. Alle nominierten und ausgezeichneten Einreichungen werden in diesem Buch vorgestellt, ergänzt durch die Statements der Laudatoren zu allen zehn Kategorien und einer Einführung zur Bedeutung der B2B Kommunikation von Jens Karolyi, Senior Vice President Corporate Marketing & Culture, Interroll Worldwide Group. Verzeichnisse der Auftraggeber und dienstleistenden Agenturen machen das Jahrbuch darüber hinaus zu einem interessanten Nachschlagewerk für die Branche. ····· 1017614996
für 10.15€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Das Buch zum 17. BoB `Best of Business to Business` Communication Award 2014 Bereits seit 17 Jahren zeichnet der Kommunikationsverband e.V. die beste B2B-Kommunikation mit dem BoB `Best of Business to Business` Award aus, dem einzigen Konzept- und Kreativ-Wettbewerb, der Disziplinen übergreifend ausgerichtet wird. Herausragende B2B-Kommunikation wird auf diese Weise seit 1997 mit dem Ziel gefördert, die Qualität nachhaltig zu verbessern und die Learnings aus erfolgreichen Kampagnen für Entscheider transparent zu machen. Im deutschsprachigen Raum bildet der BoB die einzige Plattform für dieses bedeutende Segment der Markenkommunikation. Die Jury vergab für das Jahr 2014 insgesamt 50 Auszeichnungen: 8 x Gold, 12 x Silber und 16 x Bronze sowie 14 Shortlist Platzierungen. Rund 130 Gäste nahmen an der Preisverleihung teil und sahen die Award Show in der Zentrale der Deutschen Telekom. Moderiert wurde die Preisverleihung von der Vizepräsidentin des Kommunikationsverbands Deutschland e.V. und Tina Kirfel, General Manager Europe, Middle East, Africa, Silversea Cruises. Alle nominierten und ausgezeichneten Einreichungen werden in diesem Buch vorgestellt, ergänzt durch die Statements der Laudatoren zu allen zehn Kategorien und einer Einführung zur Bedeutung der B2B Kommunikation von Jens Karolyi, Senior Vice President Corporate Marketing & Culture, Interroll Worldwide Group. Verzeichnisse der Auftraggeber und dienstleistenden Agenturen machen das Jahrbuch darüber hinaus zu einem interessanten Nachschlagewerk für die Branche. ····· 1017614997
für 10.98€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray As investors, managers, or in our various capacities, we learn from experience to deal with everyday financial problems and to respond rationally to the ever-changing economic environment. However, to optimize our decision-making, we need more than `rules of thumb`. We need to understand our choices, and the reasons market players behave the way they do. The cost of capital is a topic of particular interest in the current financial tumultuous times. In this book Dr Porras provides a comprehensive overview of the subject, contextualizing the relationship between risk, return and the cost of capital by relating it to the needs of investors and borrowers, the historical evidence and theories of choice and behaviour. The content spans financial theory, its empirical tests and applications to real-world contemporary financial problems. The applied focus of this book provides answers to the questions most managers might have, in an entertaining style. It includes simple numerical examples and graphs to help understanding of the concepts. The relationship between risk, return and the cost of capital is contextualized by relating it to the needs of investors and borrowers, the historical evidence, and theories of choice and behavior. ····· 1017676005
für 10.98€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray As investors, managers, or in our various capacities, we learn from experience to deal with everyday financial problems and to respond rationally to the ever-changing economic environment. However, to optimize our decision-making, we need more than `rules of thumb`. We need to understand our choices, and the reasons market players behave the way they do. The cost of capital is a topic of particular interest in the current financial tumultuous times. In this book Dr Porras provides a comprehensive overview of the subject, contextualizing the relationship between risk, return and the cost of capital by relating it to the needs of investors and borrowers, the historical evidence and theories of choice and behaviour. The content spans financial theory, its empirical tests and applications to real-world contemporary financial problems. The applied focus of this book provides answers to the questions most managers might have, in an entertaining style. It includes simple numerical examples and graphs to help understanding of the concepts. The relationship between risk, return and the cost of capital is contextualized by relating it to the needs of investors and borrowers, the historical evidence, and theories of choice and behavior. ····· 1017675242
für 11.32€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple`s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive`s collaboration with Jobs would produce some of the world`s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive`s work helped reverse Apple`s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his `spiritual partner.` Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive`s former colleagues and Apple insiders, Kahney `takes us inside the creation of these memorable objects.` ( The Wall Street Journal ) ····· 1017644591
····· lezzter Preis 11.60€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. ····· 101763073
····· lezzter Preis 11.88€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray NEW YORK TIMES BESTSELLER - The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow`s leaders with the tools to build a cohesive, motivated culture. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG AND LIBRARY JOURNAL Where does great culture come from How do you build and sustain it in your group, or strengthen a culture that needs fixing In The Culture Code, Daniel Coyle goes inside some of the world`s most successful organizations-including the U.S. Navy`s SEAL Team Six, IDEO, and the San Antonio Spurs-and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. Culture is not something you are-it`s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together. Praise for The Culture Code `I`ve been waiting years for someone to write this book-I`ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water.`-Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take `If you want to understand how successful groups work-the signals they transmit, the language they speak, the cues that foster creativity-you won`t find a more essential guide than The Culture Code.`-Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better ····· 101762813
für 11.88€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray NEW YORK TIMES BESTSELLER - The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow`s leaders with the tools to build a cohesive, motivated culture. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG AND LIBRARY JOURNAL Where does great culture come from How do you build and sustain it in your group, or strengthen a culture that needs fixing In The Culture Code, Daniel Coyle goes inside some of the world`s most successful organizations-including the U.S. Navy`s SEAL Team Six, IDEO, and the San Antonio Spurs-and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. Culture is not something you are-it`s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together. Praise for The Culture Code `I`ve been waiting years for someone to write this book-I`ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water.`-Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take `If you want to understand how successful groups work-the signals they transmit, the language they speak, the cues that foster creativity-you won`t find a more essential guide than The Culture Code.`-Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better ····· 101763326
····· lezzter Preis 12.28€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Im Verkauf pflegen viele Verkäufer immer noch die Vorgehensweise, ihre Kunden zu überreden, sie sogar zu überrollen, ihnen Produkte und Dienstleistungen aufzuschwatzen und sie intensiv zuzulabern. Kurz gesagt, stereotype, wenig individuelle Ansprechmuster haben im Verkauf in den meisten Branchen nach wie vor Hochsaison. Ulrike Knauer zeigt in ihrem Buch einen anderen, effizienteren und vor allem Erfolg versprechenden Weg: Im Fokus des Verkäufers steht dabei, mit dem Kunden persönlich vom ersten Kontakt an eine hohe Verbindlichkeit für den Abschluss herzustellen. Durch eine flexible, personalisierte Ansprache, die einer intensiven Vorbereitung auf und Recherche über die potenziellen Kunden bedarf, demonstrieren Verkäufer von Anfang an wahres Interesse an ihren zukünftigen Kunden. So entsteht Augenhöhe, die wiederum echtes Vertrauen schafft - und genau dieses Vertrauen verkauft! Das Buch veranschaulicht anhand einer fiktiven Geschichte, in der es um einen Verkäufer geht, wie dieser Vertrauensaufbau in der Praxis funktioniert und wie Sie als Verkäufer das wahre Interesse an Ihren Kunden authentisch und echt - ohne Vorspiegeln falschen Interesses oder Täuschung - im Verkauf transportieren. Entscheidend ist dabei neben Ihrer Wertebasis auch das Bewusstsein für den Umgang mit Macht. Die Autorin liefert zahlreiche, während ihrer langjährigen Verkaufspraxis erprobte Methoden und Anregungen, wie Sie sich in Ihrem verkäuferischen Alltag optimal und partnerschaftlich auf Ihre Kunden einstellen und diese so eindeutig davon überzeugen, dass sie eine klare Zusage zum Kauf bereits im Vorhinein geben. Mit dieser agilen, flexiblen und nachhaltigen Methode liegen alle Karten von Anfang an transparent auf dem Tisch und die Wahrscheinlichkeit für unschöne `Verkaufsspielchen` wird minimiert. ····· 1017672527
für 12.92€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Cyber Wars gives you the dramatic inside stories of some of the world`s biggest cyber attacks. These are the game changing hacks that make organizations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders and this book provides a deep insight into understanding how they work, how hackers think as well as giving invaluable advice on staying vigilant and avoiding the security mistakes and oversights that can lead to downfall. No organization is safe but by understanding the context within which we now live and what the hacks of the future might look like, you can minimize the threat. In Cyber Wars, you will learn how hackers in a TK Maxx parking lot managed to steal 94m credit card details costing the organization $1bn how a 17 year old leaked the data of 157,000 TalkTalk customers causing a reputational disaster how Mirai can infect companies` Internet of Things devices and let hackers control them how a sophisticated malware attack on Sony caused corporate embarrassment and company-wide shut down and how a phishing attack on Clinton Campaign Chairman John Podesta`s email affected the outcome of the 2016 US election. ····· 1017675809
····· lezzter Preis 13.37€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Kreative Macher und ihre Kampagnen `Quadratisch praktisch gut` oder `Haribo macht Kinder froh`: Werbeslogans wie diese sind wohl jedem bekannt und gehören zu den unvergesslichsten Kampagnen der deutschen Werbebranche. Doch wer steckt hinter den Slogans, wer sind die `Marken-Macher` Und wie hat sich das Marketing durch Internetwerbung verändert In dem `Marken-Macher` blickt der Geschäftsführer des GWA und Wirtschaftsredakteur der F.A.Z. Ralf Nöcker auf die Pioniere der deutschen Werbebranche zurück. Anhand von persönlichen Erlebnissen, gespickt mit lustigen und spannenden Anekdoten, wird aufgezeigt, wie sich Werbung und Agenturen entwickelt haben. Nöcker geht bis zu den Ursprüngen deutscher Werbung zurück und macht den Sprung zur heutigen TV-Werbung und Online Werbung. - Für Werbeagenturen, Marketingverantwortliche und alle, die Werbung machen - Mit bisher unveröffentlichten Hintergründen der deutschen Wirtschaftsgeschichte ····· 1017671991
für 15.86€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you`re proud of, whether you`re a tech startup founder, a small business owner, or part of a large corporation. Great marketers don`t use consumers to solve their company`s problem they use marketing to solve other people`s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it`s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: How to build trust and permission with your target market. The art of positioning--deciding not only who it`s for, but who it`s not for. Why the best way to achieve your goals is to help others become who they want to be. Why the old approaches to advertising and branding no longer work. The surprising role of tension in any decision to buy (or not). How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. ····· 101763648
für 16.12€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule Fresenius Hamburg (Wirtschaft und Medien), Veranstaltung: Kreativitätstechniken und Innovationsmanagement, Sprache: Deutsch, Abstract: Als eine wichtige Voraussetzung für dauerhaften unternehmerischen Erfolg hat sich in den letzten Jahren die effiziente Nutzung des Wissens der Mitarbeiter durch unterschiedliche Methoden und die damit verbundene erfolgreiche Nutzung des Innovationspotentials erwiesen. Doch kann Design Thinking tatsächlich einen positiven Beitrag zu der Innovationsentwicklung beitragen Gibt es eventuell sogar Branchen/Unternehmungen, bei denen Design Thinking gar nicht anwendbar ist Hierbei handelt es sich um ausschlaggebende Fragen, die bei einer Implementierung von Design Thinking im Unternehmen eine zentrale Rolle spielen. Sollten alle Innovationsanstrengungen auf diese Methode gebündelt angewendet werden und der Innovationserfolg bliebe aus, könnte es schnell zu großflächigen Auswirkungen im Unternehmen kommen. Denn eins ist klar: Der Innovationsmotor ist v. a. in Deutschland, ausschlaggebend für den Erfolg der gesamten Volkswirtschaft. Es sollte also die Frage erlaubt sein, ob man dem Bereich der Forschung beratenden Charakter zugesteht, der ins Spiel kommt, wenn es um die Realisierbarkeit einer Idee oder eines Prototyps geht. Soll man somit die Verantwortung an eine Design Thinking Arbeitsgruppe abgeben, die Innovationen möglichst auf Zuruf generiert Auf diese Fragen wird in den folgenden Kapiteln eingegangen. Durch das Studieren der einzelnen Prozessschritte in Kapitel zwei und drei, können dem Leser bereits Lösungsansätze zu den zentralen Fragen dieser Arbeit in den Sinn kommen. Eine kritische Würdigung des `Innovationsgenerators` Design Thinking soll anschließend in Kapitel vier erfolgen. Im Fazit wird letztlich auf die Chancen und Risiken eingegangen und eine Empfehlung abgegeben. ····· 1017650704
für 16.17€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book addresses the multi-facet competitiveness of firms in China from an angle of strategic management of technology and innovation. The Chinese vanguard companies have been excellent in identifying strategic position and appropriately making strategic decisions, and effectively making strategy in action. ····· 1017676218
····· lezzter Preis 16.64€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Through sharing the research methodologies, and describing intervention and change techniques used in leadership development, this book, written by IGLC-INSEAD professors and leadership coaches, contributes to a better understanding of how organizations may go beyond coaching in order to create best places to work. ····· 1017674180
für 16.94€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The software industry shows high growth, high margin business models. Successful companies in the software industry drive their business with partner ecosystems. Yet, some of the secrets behind success in the software industry are not well understood.This book collects recent articles on software industry topics, such as hybrid business models, open source business models and partner models and allows researchers and practitioners alike to stay at the top of their expertise. Reader Quote: I highly recommend this book to professionals and students. Prof. Dr. Peter Buxmann, Technische Universität Darmstadt, Germany. About Synomic Academy: Synomic.com Academy provides state of the art know-how from inside the software industry via books, videos and seminars. Please also visit synomic.com/partnerbook for related books on this subject. ····· 1017643970
für 17.45€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET JOURNAL: `Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel... Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade.` `Google`s algorithms assume the world`s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it`s wrong: the future depends on human action.` - Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future The Age of Google, built on big data and machine intelligence, has been an awesome era. But it`s coming to an end. In Life after Google, George Gilder-the peerless visionary of technology and culture-explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google`s astonishing ability to `search and sort` attracts the entire world to its search engine and countless other goodies-videos, maps, email, calendars....And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of `aggregate and advertise` works-for a while-if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads. The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the `cryptocosm`-the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google. Silicon Valley, long dominated by a few giants, faces a `great unbundling,` which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here. For fans of `Wealth and Poverty,` `Knowledge and Power,` and `The Scandal of Money.` ····· 101763140
für 17.65€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Studium der Allgemeinen Sprachwissenschaft,Phonetik/Sprachlichen Kommunikation und Finnougristik an der LMU München, vorher Volkswirtschaft/Pädagogik Abschluss M.A. phil. Ergänzende Ausbildungen und Tätigkeiten als Werbewirt BAW (Bayerische Akademie der Werbung) und AdA IHK München (Ausbilder für Werbekaufleute), Prüfer für Werbekaufleute (neu 2008: Kaufleute für Marketing-Kommunikation) seit 1989 (Vorsitzender seit 2004), Mitglied des Vorstandes des führenden Weiterbildungs-Verbandes GABAL e.V. seit 2004 - Sprecher des Vorstands seit 2006. Wissenschaftliche Tätigkeit Lehrbeauftragter an LMU München 1978-1980, Hochschule Mittweida (für EMBA Düsseldorf) 2013f., Workshops zu Soft-Skill-Themen u.a. für die TU München, die Hochschule München, die Bergakademie Freiberg/Sachsen. Veröffentlichungen und Besonderes Hanspeter Reiter ist Autor diverser Fachbeiträge, Autor mehrerer Fachbücher zu Call-Center- und Tele-Marketing-Themen sowie Vertrieb (siehe `Publikationen`) und war Herausgeber des DIALOG PROFI. Als Ausbilder und Trainer im Bereich Werbung/Direktmarketing, Telefon-Kontakt und Direktverkauf hat er weit über 1.000 Führungskräfte und Mitarbeiter in ihren fachlichen, persönlichen und Führungs-Skills trainiert und gecoacht. Berufliche Stationen Sprachwissenschaftliches Detailwissen, werbewirtschaftliche Fortbildung und langjährige aktive Vertriebsund Verkaufs-Praxis: Mehr als 30 Jahre Erfahrung als Trainer und Berater `aus der Praxis für die Praxis`. Auf exzellent fundierter Basis rund um menschliche Kommunikation: Als Werbeleiter/Marketingleiter verantwortlich für den Launch des Magazins Spotlight mit 80.000 Abonnenten im 2. Jahr als Vertriebsdirektor/Verlagsleiter verantwortlich für den Verkauf von 55.000 Enzyklopädien via 100 Direktverkäufer als Hauptabteilungsleiter Service bewältigte er 50% mehr Volumen zu 15% weniger Kosten. ····· 101767370
für 17.72€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Gute SEO Texte schreiben, das heißt Inhalte mit Mehrwert, entscheiden über die Qualität einer jeden Seite. - Gute Texte schreiben - Für Internet, eCommerce und Marketing - Suchmaschinen Optimierung Grundlagen - Erfolgreich Reichweite aufbauen - Struktur und System Im Buch zeige ich wie man SEO Text aufbaut aber auch wie man diese strukturiert, welche Software Möglichkeiten es derzeit gibt und noch viele weitere Themen, sowie Keyword Planung aber auch Analyse von Besuchern und natürlich auch weitere A-B-C Kategorisierungen, HTML-Elemente aber auch viele Tipps und am Ende exklusiv noch 3+1 Geheimtipps für SEO relevanten Content! So einfach kann man Suchmaschinenoptimierung und Content Creation gestalten. Meine Empfehlung als SEO Grundlage nicht nur für Einsteiger sondern für alle Firmen, Unternehmen und insbesondere Online-Shops, die auf Content Marketing und Suchmaschinenoptimierung setzen. ····· 101761014
für 17.73€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people`s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people`s confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You`ll learn what works, what doesn`t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future. ····· 101763421
····· lezzter Preis 22.42€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Unlock your potential and finally move forward. A recent study showed that when doctors tell heart patients they will die if they don`t change their habits, only one in seven will be able to follow through successfully. Desire and motivation aren`t enough: even when it`s literally a matter of life or death, the ability to change remains maddeningly elusive. Given that the status quo is so potent, how can we change ourselves and our organizations In Immunity to Change, authors Robert Kegan and Lisa Lahey show how our individual beliefs--along with the collective mind-sets in our organizations--combine to create a natural but powerful immunity to change. By revealing how this mechanism holds us back, Kegan and Lahey give us the keys to unlock our potential and finally move forward. And by pinpointing and uprooting our own immunities to change, we can bring our organizations forward with us. This persuasive and practical book, filled with hands-on diagnostics and compelling case studies, delivers the tools you need to overcome the forces of inertia and transform your life and your work. ····· 1017676190
für 22.42€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Understand the human place in a digital world. `Should be read by anyone interested in understanding the future,` The Times Literary Supplement raved about the original edition of The Social Life of Information. We`re now living in that future, and one of the seminal books of the Internet Age is more relevant than ever. The future was a place where technology was supposed to empower individuals and obliterate social organizations. Pundits predicted that information technology would spell the end of almost everything-from mass media to bureaucracies, universities, politics, and governments. Clearly, we are not living in that future. The Social Life of Information explains why. John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even-perhaps especially-in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals. It shows how a better understanding of the contribution that communities, organizations, and institutions make to learning, working, and innovating can lead to the richest possible use of technology in our work and everyday lives. With a new introduction by David Weinberger and reflections by the authors on developments since the book`s first publication, this new edition is essential reading for anyone seeking to understand the human place in a digital world. ····· 1017676097
für 23.16€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In the past talent was largely an issue for Human Resources personnel. Now, in an era characterized by workforce heterogeneity and changing environments, talent is an important issue for managers themselves. This book explains the organizational transformations that have occurred and the new talent challenges managers have to confront. ····· 1017673994
für 25.85€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Der Bildung strategischer Geschäftseinheiten kommt innerhalb der strategischen Planung eine zentrale Bedeutung zu. In der vorliegenden Arbeit werden unter Verwendung der strategischen Orientierungsgrundlagen im Zusammenhang mit dem Anwenderproblem und der Erfahrungskurve Bedingungen einer wettbewerbsorientierten Bestimmung von Produkt-Markt-Feldern formuliert. Dieses Kernproblem im Rahmen der Bildung strategischer Geschäftseinheiten wird in dem insbesondere auch organisatorische Aspekte enthaltenden Gesamtzusammenhang diskutiert. ····· 1017616804
für 27.83€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray High Quality Content by WIKIPEDIA articles! A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing Intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization. ····· 1017647574
für 31.13€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In recent years, the concept of agility has captured the executive imagination, and leaders in a variety of industries and companies of all sizes are now searching for ideas on how to effectively utilize agile thinking. This book provides insights on agility from world-class experts on leadership, strategy and organization, alongside seasoned practitioners who have successfully implemented agility programs for companies such as Daimler, Ford Motor Company, J. W. Thompson, Siemens, and NASA. By combining theoretical expertise with a variety of managerial experiences, it provides a wide-ranging yet succinct guide for companies seeking to engage in the transformative journey towards becoming more agile. As such, it will be of great use and interest to executives in all industries, executive education participants and consultants, M.B.A. students and researchers interested in agile. Agility.X prepares leaders for managing under uncertainty and organizations for thriving in turbulent environments. ····· 1017674963
für 33.88€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost business performance in measurable ways. This book is an essential read for any branding student or interested professional. ····· 1017649336
für 35.41€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Der Creativ Club Austria kürte zum 31. Mal die besten Anzeigen, Plakate, Spots, Direct Mails usw., aber auch die innovativsten Junioren und Kunden. 226 ausgezeichnete Arbeiten, darunter 24 Gold-Gewinner und 48 Silber-Gewinner geben einen Überblick über ein erfolgreiches Jahr kreativen Schaffens in der österreichischen Kommunikationsbranche. ····· 101766478
für 37.69€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Key practitioners who work in and with EU business associations come together with leading policy makers from the EU institutions and research academics to analyze change factors for the associations and their role in EU policy making and implementation. Contributors include the Head of the team responsible for the EU White Paper on Governance, the Chair of the UK CBI Trade Association Forum, the Chair of the UK Political Studies Association, and the longest serving Secretary General of UNICE. ····· 1017644562
für 37.72€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Mediadesign Hochschule für Design und Informatik GmbH München, Sprache: Deutsch, Abstract: Zentrales Ziel dieser Arbeit ist es, einen Leitfaden für ökologisch-nachhaltig orientierte Premium-Mode-Unternehmen zu erstellen, welcher diesen erleichtert, die Nachhaltigkeitsbemühungen entlang der Supply Chain transparent an weibliche `Lifestyle of Health and Sustainability` (LOHAS) zu kommunizieren. Um den Kommunikationsinhalt der CSR-Marketingkommunikation zu definieren, wird ein Idealfall einer ökologisch-nachhaltig ausgerichteten Supply Chain erstellt. Die Auslagerung der Produktion in Niedriglohnländer, verzweigte Lieferketten, eine beschleunigte Supply Chain, sowie kurze Produktlebenszyklen gepaart mit der Kauflust der Konsumenten lassen Textilunternehmen den Verantwortungsgedanken in Vergessenheit geraten. Die Konsumentengesellschaft sieht sich widersprüchlichen Informationen ausgesetzt. Medienberichten zufolge lassen einerseits zahlreiche Premium-Modeunternehmen zu unmenschlichen Arbeitsbedingungen produzieren, auf der anderen Seite werden von den Unternehmen zunehmend Nachhaltigkeitsmaßnahmen und -berichte laut. Die Verantwortung der Unternehmen für Wirtschaft, Gesellschaft und Umwelt soll folglich glaubwürdig, authentisch und wahr sein, um den Vertrauenserwartungen der LOHAS gerecht zu werden. LOHAS werden bezüglich ihres Verhaltens und ihren Erwartungen analysiert, um Empfehlungen, speziell für diese Zielgruppe auszusprechen. Ein weiteres Ziel ist es, Kommunikationsinstrumente in Bezug auf deren Eignung zu analysieren und die Erfolgsfaktoren einer CSR Marketingkommunikation zu erarbeiten. Demgemäß soll dieser Handlungsleitfaden es Unternehmen erleichtern, sich für effektive und geeignete Instrumente zu entscheiden und keine Fehler in der Kommunikation an LOHAS zu begehen. ····· 1017619462
für 39.95€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The incidence of mental illness in the workplace it is argued is more common than many realize. This can range from stress and depression which are widespread to psychological and psychiatric disorders like schizophrenia. If not understood or addressed appropriately, mental illness can mean a considerable risk for the company. This book explains mental illness, the psychiatric classification of illness and how the symptoms can be identified. It also deals in particular with the incidence of mental illness in leaders. Identification may be particularly important in the selection process and in the role of HR and mental health professionals in coaching and remedial action. The emphasis of the book is upon Mental Health Leadership and Management and developing a mental health literate organization. ····· 1017673215
für 42.22€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Aalborg University, language: English, abstract: Mega-Events, as the Olympic Games, are generators of urban change and associated with positive impact for the hosting city at first sight. At the same time real-life examples demonstrate that these hallmark events leave a physical imprint and commonly a challenging long lasting legacy to deal with. The project `Mega-Events in the complex city` identifies the challenges that need to be considered, when making changes in the built environment while hosting a Mega-Event. The aim is to provide recommendations for further hosting cities in order to minimize the negative consequences a Mega-Event may entail. The project takes its starting point in examining the impact that a Mega-Event has on the city. The city as a complex system already bears a number of existing conflicts. Placing a Mega-Event into this complex system creates additional challenges with contradicting issues between short term vs. long term planning, large-scaled demands vs. local needs, old vs. new built environment as well as expectations vs. reality. Those challenges are approached in the case study of Athens Olympics 2004 to examine the burdens a city has to face after hosting a Mega-Event. Further, best practice examples of the four cities London, Barcelona, Vancouver and Los Angeles, who already hosted the Olympics in the past are presented in order to show an alternative way of dealing with the occurring challenges. Through investigating positive and negative past cases of Olympics, recommendations for further hosting cities are developed. The recommendations comprise that Mega-Events should be used as driving force for the overall cities strategy and evince long term planning. Thus, urban renewal can be affected positively and the after use of related large scale facilities can be ensured, which reduces the financial burden for the hosting city. Furthermore, the social shadow a Mega-Event may entail can be countered by integrating the needs of the local community. Considering these recommendations should help to lead to a positive reputation of the Mega-Event and enables the cities to fulfil their hopes and expectations related to the Mega-Event. ····· 1017644553
····· lezzter Preis 46.49€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The author argues that the successes and failures of D-Day, on both sides, cannot be explained by comparing the competing strategies of each side. Instead he provides an account of the battle through the overarching nature of the relationship between the leaders and their followers. ····· 1017674065
für 53.75€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Presenteeism presents the important issues related to the nature and extent of presenteeism and cited examples from different studies. The book discusses in depth why employees come to work despite being sick, strategies to manage presenteeism behavior and who should be taking the lead in managing such employee behavior. ····· 1017673904
für 55.29€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In DDR-Betrieben herrschte eine massive, zentral gesteuerte und politisierte Organisationskultur, die problematische mentale Dispositionen und Einstellungen bei den Menschen hervorrief. Der Umstand, daß die Arbeitswelt eine so bestimmende Rolle in der Systemphilosophie des Sozialismus spielte, machte die dort herrschende Organisationskultur weit über die Grenzen der beruflichen Tätigkeit hinaus zu einem bestimmenden Gesellschaftsmerkmal. Diese Arbeit untersucht die «realsozialistische Organisationskultur», stellt einen Vergleich zur «typisch westdeutschen Organisationskultur» an und zeigt Möglichkeiten und Entwicklungspfade für ein zukunftsorientiertes Kulturmanagement in Ostdeutschland auf. Die praxisnahen Gestaltungsvorschläge werden komplettiert durch einen fundierten managementtheoretischen Unterbau. ····· 1017635790
für 74.34€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies. Working with real-life examples and based on rigorous theory, the author analyses key managerial decisions and shows how to ensure these enhance the company`s long-term profitability. Mergers and acquisitions are great opportunities for strategic development, but they can also destroyer value. The author indicates how to judge on what side a specific case will fall. ····· 101762386
für 76.45€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray A Guide to the Project Management Body of Knowledge (PMBOK Guide ) - PMI`s flagship publication has been updated to reflect the latest good practices in project management. New to the sixth edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge, including discussion of project management business documentsand information on the PMI Talent Triangle and the essential skills for success in today`s market. ····· 1017645920
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