Brand Presentation on Consumer Preferences Of Rice in Singapore

für 44.10€ kaufen ··· 9783843374934 ··· 10361101203 ···
A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour Red , the word Royal and the mythical image Phoenix have the greatest positive effect on the respective aspects of rice brand perception.
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783843374934
Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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5: Ab 20¤ Versandkostenfrei in Deutschland
6: LAP Lambert Academic Publishing
7: Brand Presentation on Consumer Preferences Of Rice in Singapore
:::: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing

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···· aufgenommen: 09.10.2020 · 00:30:28
···· & überprüft: 12.11.2020 · 20:44:09

: Presentation : Consumer : Preferences : Singapore :

Brand Presentation on Consumer Preferences Of Rice in Singapore

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