Employees` Nonverbal Communication Cues and Satisfaction

für 44.10€ kaufen ··· 9783843377546 ··· 10361101449 ···
Customer satisfaction has become an essence of success in today`s highly competitive world. In service industry specifically, communication is vital to determine customer satisfaction. Past researches indicated that, most meaning of conversational messages comes from non-verbal communication. Therefore, this study intended to examine the relationship of non-verbal communication cues to customer satisfaction. A total of 210 hotel customers were sampled.They were evaluated on their perception on hotel employees` non-verbal communication behavior that would lead to their satisfaction to the services provided. The results illustrate that three (interpersonal warmth, attire and proxemics) of the non-verbal communication cues were significant and positively related to customer satisfaction. Proxemics was rated as the non-verbal communication cues that provided the most impact on customer satisfaction.
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783843377546
Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Management
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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7: Employees` Nonverbal Communication Cues and Satisfaction
:::: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Management

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···· aufgenommen: 09.10.2020 · 00:35:41
···· & überprüft: 12.11.2020 · 20:48:36

: Employees : Nonverbal : Communication : Satisfaction :

Employees` Nonverbal Communication Cues and Satisfaction

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