Managing Customer Profitability in a Saturated and Competitive Market

für 44.10€ kaufen ··· 9783844307399 ··· 10361113640 ···
In a saturated and competitive market, the dynamic nature of customers` behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783844307399
Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Management
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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5: Ab 20¤ Versandkostenfrei in Deutschland
6: LAP Lambert Academic Publishing
7: Managing Customer Profitability in a Saturated and Competitive Market
:::: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Management

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···· aufgenommen: 09.10.2020 · 05:22:56
···· & überprüft: 12.11.2020 · 23:09:09

: Managing : Customer : Profitability : Saturated : Competitive : Market :

Managing Customer Profitability in a Saturated and Competitive Market

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