Corporate Image upon Points-of-Marketing at St. Patrick`s Int. College

für 44.10€ kaufen ··· 9783844310108 ··· 10361113898 ···
the points-of-marketing service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783844310108
Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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5: Ab 20¤ Versandkostenfrei in Deutschland
6: LAP Lambert Academic Publishing
7: Corporate Image upon Points-of-Marketing at St. Patrick`s Int. College
:::: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft

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···· aufgenommen: 09.10.2020 · 05:30:23
···· & überprüft: 12.11.2020 · 23:12:02

: Corporate : Points : Marketing : Patrick : College :

Corporate Image upon Points-of-Marketing at St. Patrick`s Int. College

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