A Comparative Analysis of Four Chanel Advertisements

für 44.10€ kaufen ··· 9783844320343 ··· 10361114868 ···
This book is an academic dedication to one of history`s greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel`s branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel`s branding and accounts for which group of segmentation the Chanel customers belong to.
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783844320343
Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Medien, Kommunikation/Kommunikationswissenschaft
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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5: Ab 20¤ Versandkostenfrei in Deutschland
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7: A Comparative Analysis of Four Chanel Advertisements
:::: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Medien, Kommunikation/Kommunikationswissenschaft

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···· aufgenommen: 09.10.2020 · 06:02:53
···· & überprüft: 12.11.2020 · 23:20:17

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A Comparative Analysis of Four Chanel Advertisements

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