für 59.00€ kaufen ··· 9783844322538 ··· 10361115069 ··· In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783844322538 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Medien, Kommunikation/Medienwissenschaft Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=e%2FHqoSYj1mUl4%2F6HBe8mbYDct8qKBXci8BnxE4eUn4s%3D Bild:
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