für 44.10€ kaufen ··· 9783844326741 ··· 10361115462 ··· Corporate Social Responsibility (CSR) has become an important part of most companies` activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies` CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé`s CSR initiative The Cocoa Plan`. Through the documentary Does Your Favourite Chocolate Have a Bitter Taste` Nestlé`s credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé`s true commitment to CSR is challenged. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783844326741 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Medien, Kommunikation/Kommunikationswissenschaft Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=iQU7fj7T%2BzvTgZR6bBAAASt3M5jnHA1i3yOeNrZSpUg%3D Bild:
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