für 44.10€ kaufen ··· 9783846503881 ··· 10361146425 ··· This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving great deal of attention in telecommunication sector.So there is a need of introducing comprehensive framework of brand loyalty construct. As customer retention is critical for strategists in dynamic world of telecommunication sector. So it is important for operators to devise well-structured customer loyalty programs for protecting the customers base line. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783846503881 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=Q1d9%2B%2B97uMl75ZH%2FMNHNbXLNi5qeEG3O%2FgAxcEln5D0%3D Bild: