The role of prosumers in innovation activity of organisations
für 44.10€ kaufen ··· 9783846518182 ··· 10361147431 ··· This paper presents a study which works out the classification of roles of prosumers in innovation process that will make it possible to develop methods of involving prosumers in participation in different stages of forming the innovation process. The study analyses the set of definitions and frameworks, brings it into a theoretical order, structures clear and precise logic, results and recommendations. The work is, thus, dedicated to reviewing, classifying, and synthesizing knowledge about involving prosumers and some widely-used frameworks in both academia and practice. The research studies cases of Apple, Google, Microsoft, IBM, Amazon, LG, Sony, Samsung, Intel, RIM, as well as examples of Gillette, Lego, Nike, Valve, Harley-Davidson, Lipton, CNN, Starbucks, Pepsi, Ebay, Yahoo, Warner Brothers, Digg, Converse and others. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783846518182 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=Ec9FjcxZ802oAJiUBIaioyLrU0FCFX6jvHP42GAX%2F0k%3D Bild:
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