Strategic Knowledge Management as a Competitive Means for Branding

für 71.10€ kaufen ··· 9783848417155 ··· 1036119204 ···
Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783848417155
Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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5: Ab 20¤ Versandkostenfrei in Deutschland
6: LAP Lambert Academic Publishing
7: Strategic Knowledge Management as a Competitive Means for Branding
:::: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft

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···· aufgenommen: 30.07.2020 · 02:14:31
···· & überprüft: 13.11.2020 · 03:53:18

: Strategic : Knowledge : Management : Competitive : Branding :

Strategic Knowledge Management as a Competitive Means for Branding

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