Mapping Retail Spots: A Retail Branding Perspective

für 44.10€ kaufen ··· 9783848444724 ··· 1036121225 ···
With the growing realization that brands are one of a firm s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783848444724
Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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5: Ab 20¤ Versandkostenfrei in Deutschland
6: LAP Lambert Academic Publishing
7: Mapping Retail Spots: A Retail Branding Perspective
:::: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft

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···· aufgenommen: 30.07.2020 · 02:31:16
···· & überprüft: 13.11.2020 · 03:59:12

: Mapping : Retail : Retail : Branding : Perspective :

Mapping Retail Spots: A Retail Branding Perspective

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