··· lezzter Preis 31.00 ··· 9783859328716 ··· 1036155864 ··· For the 15th edition of Marketing - Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook. Hersteller: Werd Weber Verlag AG Marke: Werd Weber Verlag AG EAN: 9783859328716 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=%2FietLPeeh2Vr%2B%2FtyFLNw0oryJICG2GbHK%2FgvjwdIw44%3D Bild:
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