Analysis of Swedish consumers` attitude to Chinese food
für 44.10€ kaufen ··· 9783844318678 ··· 10361114711 ··· The aim of this research is to find out what`s attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice Questionnaire (FCQ) are handed out to 100 Swedish respondents in order to investigate their motivation on Chinese food choice. Eleven factors involved in the questionnaire are labeled health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, image of China, culture and safety. The information from two semi-structured interviews with Chinese food suppliers showed Swedish consumers` attitude to Chinese food in another angles. The ABC model and Balance Theory are seen as the theoretical basis for empirical research analysis. The eating habits of Swedish and Chinese are compared to show their difference which influence Swedish consumers on food choice more or less. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783844318678 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Internationale Wirtschaft Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=fZC1IYrnqBamDUrP2wuvKIT6MBM69gXmiwSXHrvQaPI%3D Bild:
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