Brand Portfolio Analysis in the Female Segment of Russian Market
für 44.10€ kaufen ··· 9783846534953 ··· 1036187648 ··· The main goal of the current master dissertation is the research of the brand portfolio architecture. Brand portfolio analysis is made from two perspectives: analysis of the theoretical concepts and models of the brand portfolio architecture and the practical analysis of the Gillette Company brand portfolio in the female segment of Russian market. With this example the author aimed to make a practical application of the brand architecture theories and to check their viability in the real business cases. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783846534953 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Betriebswirtschaft Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=7STzoQq681jgD7wxdSMXNM9MgsYe%2BAYIoKiIBSqY%2Fk4%3D Bild:
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