Branding Technical Services - a case study on SWECO`s brand

für 44.10€ kaufen ··· 9783844319989 ··· 10361114837 ···
The economical structure has faced a great change during the last decades the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783844319989
Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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5: Ab 20¤ Versandkostenfrei in Deutschland
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7: Branding Technical Services - a case study on SWECO`s brand
:::: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing

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···· aufgenommen: 09.10.2020 · 06:02:11
···· & überprüft: 12.11.2020 · 23:19:25

: Branding : Technical : Services :

Branding Technical Services - a case study on SWECO`s brand

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