für 44.10€ kaufen ··· 9783844395778 ··· 10361119399 ··· Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination`s strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well. Hersteller: Dictus Publishing Marke: Dictus Publishing EAN: 9783844395778 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=G7AiD%2FCrm8Xwc1peWj%2F5MWRDR%2BfxFxZL1xgLWBLZjxc%3D Bild:
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