Metaphors, Blends and Cultural Associations in Advertising

für 71.10€ kaufen ··· 9783848409082 ··· 1036118646 ···
Because of the global nature of today`s world it is more and more necessary to understand the strategies used in different cultures to achieve a goal. Taking advertising as a common field where culture plays a decisive role and strategies include cognitive devices such as metaphors, this book explores the techniques used in four different cultures in order to examine these strategies and draw some practical conclusions as to what works in each culture for each gender when selling a product.
Hersteller: LAP Lambert Academic Publishing
Marke: LAP Lambert Academic Publishing
EAN: 9783848409082
Kat: Hardcover/Geisteswissenschaften, Kunst, Musik/Sprachwissenschaft, Literaturwissenschaft/Englische Sprachwissenschaft, Literaturwissenschaft
Lieferzeit: Sofort lieferbar
Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland
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5: Ab 20¤ Versandkostenfrei in Deutschland
6: LAP Lambert Academic Publishing
7: Metaphors, Blends and Cultural Associations in Advertising
:::: Hardcover/Geisteswissenschaften, Kunst, Musik/Sprachwissenschaft, Literaturwissenschaft/Englische Sprachwissenschaft, Literaturwissenschaft

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···· aufgenommen: 30.07.2020 · 02:11:22
···· & überprüft: 13.11.2020 · 03:51:44

: Metaphors : Blends : Cultural : Associations : Advertising :

Metaphors, Blends and Cultural Associations in Advertising

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