New SSP partnerships: Post-auction discounts & bid scaling impact on publishers

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Recently news has surfaced that GroupM has partnered with Index Exchange as their preferred vendor. Index Exchange is leveraging their buying power for lower exchange rates or better media rates. GroupM would, in return, focus the majority of their ad spe
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···· MonetizeMore
···· aufgenommen: 19.11.2020 · 08:54:50
···· & überprüft: 27.12.2021 · 10:33:11

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New SSP partnerships: Post-auction discounts & bid scaling impact on publishers

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