für 44.10€ kaufen ··· 9783847329640 ··· 10361100251 ··· The study focused on the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing when producing personalized jobs, and how the market for personalized printing in Europe differs from that in the US. Personalization is a marketing tactic in which various media channels are used to send a personalized message to a consumer or client based on their interests. Personalized print one media channel that can be used in the marketing mix is divided among different applications such as mail merge, transactional print, versioning, moderate personalized print and highly personalized print. An online survey was distributed to printing companies across Europe via the International Confederation of Printing and Allied Industries (Intergraf). A total of 37 printing companies participated in this study. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783847329640 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=6Sn2eEY085cb2Bglq%2BHiehvhMwj71qpAxl2V9A67HOo%3D Bild:
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