Value Creation in International Business Relationships
für 44.10€ kaufen ··· 9783846525739 ··· 1036186993 ··· A growing number of marketing researchers and practitioners are considering value as an essential constituent of marketing strategy development and implementation. Delivering superior value to customers is a key to creating and sustaining long-term business relationships. In order to differentiate themselves through improved customer interactions, wood products companies need to understand how they can create value in international business-to-business relationships. This book examines how wood products companies create value in international business relationships. As a highly competitive player worldwide, this book focused on the perspective of Finnish wood products suppliers. A conceptual framework of supplier`s value creations in international business relationships was developed, and a nationwide survey with a structured questionnaire was conducted to closely examine prevailing experiences and perceptions in both primary and value-added wood products companies in Finland. The distinguishing characteristics and possible measures of Finnish wood products suppliers` value creation in international business relationships were discussed in conclusion. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783846525739 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=z9le6BdxtWf1%2FLod8j5a7NKTIIiRjXlgObZYvTVa6ns%3D Bild:
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