für 44.10€ kaufen ··· 9783846505960 ··· 10361146568 ··· This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. The research s results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today s world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers. Hersteller: LAP Lambert Academic Publishing Marke: LAP Lambert Academic Publishing EAN: 9783846505960 Kat: Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/Werbung, Marketing Lieferzeit: Sofort lieferbar Versandkosten: Ab 20¤ Versandkostenfrei in Deutschland Icon: https://www.inforius-bilder.de/bild/?I=xihOL9VcxnPE%2BQMNFrZIzU5HaQtMDYM6I%2Bw%2Fd2UYA54%3D Bild:
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