What publishers need to know about the IABâ€™s latest ad fraud crackdown [2021]

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What is Ads.txt? The Interactive Advertising Bureau (IAB), the industry body for digital advertising, introduced ads.txt (ads standing for Authorised Digital Sellers) to increase transparency in programmatic advertising. Ads.txt files placed on the root domain of publisher sites show exactly which sellers a publisher has authorized to fill their inventory, and therefore give brands and […]
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What publishers need to know about the IABâ€™s latest ad fraud crackdown [2021]

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