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How publishers can use blockchain in their businesses

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  Everyone in 2021 has been talking about Blockchain but it is still a mystical part of the internet to many publishers and advertising executives, separate from where they do business.  Currently, blockchain technology is vastly used by companies to make money, improve business processes, & reach new audiences & potential leads. Besides knowing that […] ····· 10579484

11 razones para monetizar con anuncios de Rich Media en 2022

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Los anuncios de Rich Media son un medio eficaz por el cual los editores pueden atraer y retener a su audiencia. Estos anuncios ofrecen buenos CPMs con formatos publicitarios gratuitos y pagos. Según Google, los anuncios de rich media son efectivos para resaltar una combinación de imágenes llamativas y texto persuasivo. Los anuncios de Rich […] ····· 10579483

11 Razões Para Monetizar Com Anúncios Rich Media Em 2022

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Anúncios rich media são um meio eficaz pelo qual os editores podem envolver e reter seu público. Esses anúncios fornecem bons CPMs com formatos de publicidade gratuita e paga. De acordo com o Google, os anúncios de rich media são efetivos ao trazer uma combinação de visuais atraentes e textos persuasivos. Anúncios rich media sempre […] ····· 10579482

Best Display Ad Design Trends & Stats [2021]

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2021 Ad Design Trends & Stats New, up-and-coming bloggers and website owners are most likely to monetize their websites through display ads since they are ever trending and easy to use. Ad design trends keep evolving every six months and it gets hard sometimes to keep up with the countless ad design trends that are […] ····· 10579481

11 Best Affiliate Networks for Publishers [2021]

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The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. It is a great way of spending traffic into cash. By next year, affiliate marketing spending in the U.S. is expected to cross $8.4 billion, 3X more than what it was 10 years ago. Investing in […] ····· 10579480

HOW PUBLISHERS’ Q4 AD SALES STRATEGIES ARE SHAPING UP

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Unlike last year, publishers find advertisers more willing to plan for quarter #4 before the period. The delta variant delayed advertising creative and content commitments. While branded content campaigns may have an urgent need to get on the books today, video & audio are likely to be the driving forces behind Q4 ad businesses for […] ····· 10579479

Una Guía Definitiva Para Reducir La Ceguera Del Banner

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Con el crecimiento de la publicidad digital, los visitantes del las páginas web están experimentando un fenómeno psicológico conocido como la ceguera del banner. Este es el fenómeno por el cual el usuario se vuelve ciego a los anuncios publicitarios a medida que se acostumbra a ignorarlos. Como todos hemos visto, la publicidad de banner […] ····· 10579478

Um Guia Definitivo Para Reduzir A Cegueira De Banner

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Com a proliferação de anúncios digitais, os visitantes do site estão vivenciando um fenômeno psicológico conhecido como cegueira de banner. Este é o fenômeno pelo qual o usuário se torna cego para os anúncios em banner, a medida que se acostuma a ignorá-los. Como todos vimos, a publicidade em banner é um meio popular de […] ····· 10579477

What Publishers Need to Know about Reducing Banner Blindness | 11 Tips

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With the proliferation of digital ads, website visitors are experiencing a psychological phenomenon known as banner blindness. This is the phenomenon whereby the user becomes blind to, & eventually ignores, banner advertisements. As we’ve all seen, banner advertising is a popular means for monetizing sites.  In addition, as it stands right now, the promotion of […] ····· 10579476

What publishers need to know about the IAB’s latest ad fraud crackdown [2021]

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What is Ads.txt? The Interactive Advertising Bureau (IAB), the industry body for digital advertising, introduced ads.txt (ads standing for Authorised Digital Sellers) to increase transparency in programmatic advertising. Ads.txt files placed on the root domain of publisher sites show exactly which sellers a publisher has authorized to fill their inventory, and therefore give brands and […] ····· 10579475

Google AdSense Auction switches to First-Price Auction Model in Q4 [2021]

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By the end of 2021, your advertisers will be charged the entire amount of their bid, rather than the 2nd-highest bid in the Google AdSense Auction. By the end of this year, Google is about to lift AdSense from a second-price auction model to a first-price auction model (as per Big G’s latest announcement). Google […] ····· 10579474

Google AdSense’s latest move to a first-price auction model in Q4 2021

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By the end of 2021, your advertisers will be charged the entire amount of their bid, rather than the 2nd-highest bid.   By the end of this year, Google is about to lift AdSense from a 2nd-price auction model to a 1st-price auction (as per the company’s latest announcement). Google feels the switch to the […] ····· 10579473

12 Reasons why Publishers should consider Rich Media Ads in 2021

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Rich media ads are an effective means by which publishers can engage and retain their audience. These ads give good CPMs with both free and paid advertising formats. According to Google, rich media ads thrive with a combination of appealing visuals and persuasive texts. Rich media ads have always delivered great CTRs, engagement rates, & […] ····· 10579472

RPM vs. CPM: ¿En cuál deberían centrarse los editores?

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RPM y CPM son a menudo dos métricas que confunden a los nuevos editores. Si bien ambos se pueden utilizar para determinar el rendimiento de monetización de su sitio, existen diferencias importantes entre los dos. CPM es el valor que los anunciantes están dispuestos a pagar por 1000 impresiones. RPM, por otro lado, es el […] ····· 10579471

RPM vs. CPM: Em Qual Deles Os Editores Devem Se Concentrar?

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RPM e CPM costumam ser duas métricas que confundem novos editores. Embora ambos possam ser usados ​​para determinar o desempenho da monetização do seu site, há diferenças importantes entre os dois. CPM é o valor que os anunciantes estão dispostos a pagar por 1000 impressões. RPM, por outro lado, é o valor total da receita […] ····· 10579470

RPM vs. CPM: Should publishers focus on RPM or CPM?

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RPM and CPM are often two metrics that confuse new publishers. While they can both be used to determine your site’s monetization performance, there are key distinctions between the two. CPM is the amount that advertisers are willing to pay for 1000 impressions. RPM, on the other hand, is the total amount of ad revenue […] ····· 10579469

How can Google Ad Manager help you to monetize your App?

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Before we get to the app monetization part here, let’s talk about Google Ad Manager (GAM) for a while. In this blog post, we will discuss Google Ad Manager, how it works & what you can do to monetize your app and get that ad revenue consistently coming in the bank with Google Ad Manager. […] ····· 10579468

The Best Guide to Mobile Banner Ads 2021

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Mobile Banner Ads have existed since the genesis of digital marketing, & when executed correctly, they can continue to play a major role in programmatic advertising. Banner Ads are fairly easy & quick to set up. They have a higher viewability depending on how they are positioned on the page. What are mobile banner ads? […] ····· 10579467

The Best Guide to Mobile Banner Ads 2021

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Mobile Banner Ads have existed since the genesis of digital marketing, & when executed correctly, they can continue to play a major role in programmatic advertising. Banner Ads are fairly easy & quick to set up. They have a higher viewability depending on how they are positioned on the page. What are mobile banner ads? […] ····· 10579466

3 Best Ways to Monetize online Flashcards/Quiz Sites

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What are flashcards/quiz sites? Flashcard sites or quiz sites are considered extremely effective for learning purposes. They make the studying process entertaining while maintaining its effectiveness and efficiency. The cards contain information in the form of images, words, phrases, numbers, associated with any subject or topic and it asks you to spontaneously question yourself on […] ····· 10579465

3 Best Ways to Monetize online Flashcards/Quiz Sites

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What are flashcards/quiz sites? Flashcard sites or quiz sites are considered extremely effective for learning purposes. They make the studying process entertaining while maintaining its effectiveness and efficiency. The cards contain information in the form of images, words, phrases, numbers, associated with any subject or topic and it asks you to spontaneously question yourself on […] ····· 10579464

¿Qué es la visibilidad del anuncio y cómo se mide?

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La visibilidad es una métrica que se utiliza en la publicidad digital para realizar un seguimiento de las impresiones que los usuarios pueden ver o no. El hecho de que un anuncio se haya publicado en un bloque de anuncios no significa necesariamente que un visitante del sitio lo haya visto. En el espacio publicitario […] ····· 10579463

First Party Cookies vs. Third Party Cookies: What is the big difference?

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Throughout the years, cookies have been the bread & butter of internet money and are the most popular method of acquiring user data online. Cookies give out a personalized browsing experience. Since privacy issues online are a huge concern right now; with the introduction of laws like the EU’s General Data Protection Regulation (GDPR) and […] ····· 10579462

O Que É A Visibilidade do Anúncio E Como Ela É Medida?

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A visibilidade é uma métrica usada na publicidade digital para rastrear impressões que podem ser vistas ou visualizadas pelos usuários. Só porque um anúncio foi veiculado em um bloco de anúncios não significa necessariamente que um visitante do site o visualizou. No espaço da publicidade programática, anunciantes e editores estão começando a notar e valorizar […] ····· 10579461

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