für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray La presente tesis doctoral fue desarrollada a finales de los años noventa y principio del año 2000, cuando conocer los factores que determinaban la satisfacción de los consumidores con sus compras online era un todo un reto en España. En primer lugar porque aun no existía una masa crítica de compradores que permitiera realizar estudios al respecto. En segundo lugar porque ya se vislumbraba que el comercio online representaría toda una revolución en determinados sectores, como por ejemplo el turístico. En el contexto descrito, la autora desarrolla un análisis del comportamiento de compra online a partir de una base de datos norteamericana recabada desde el año 1994 hasta finales de los años 90 por el Georgia Institute of Technology, adscrito a la Universidad de Georgia Tech. Así, a través de una segmentación Cluster Latente, identifica quienes son los usuarios de internet más proclives a comprar online, para posteriormente analizar, a través de modelos de ecuaciones estructurales, los factores determinantes de la satisfacción con la experiencia de compra y de la fidelidad a un establecimiento virtual. ····· 10361137226
für 80.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Los programas de marketing con causa en España no están, en muchos casos, convenientemente planificados ni respaldados por una estrategia de gestión y comunicación adecuada. La principal aportación de esta investigación es, por una parte, el análisis de las variables que influyen en el éxito de un programa de marketing con causa y, por la otra, la elaboración de un modelo procedimental de desarrollo de programas de marketing con causa entre las organizaciones no lucrativas y la comunidad empresarial, que sirva de guía y orientación a la hora de llevar a cabo una estrategia de marketing de estas características. ····· 10361136813
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Las marcas se encuentran más que nunca dirigidas a crear y explicar historias que el consumidor quiere ver y oír, historias con las que pretende interactuar y a las que quiere responder éstas utilizan estrategias narrativas como una forma de movilizar al consumidor. Partiremos de la hipótesis de que el proceso actual de construcción marcaria (su configuración como relato) puede ser efectivamente implementado a partir de la puesta en funcionamiento de una serie de comunicaciones visuales que traduzcan en imagen aquellos principios o consignas planteados estratégicamente. A partir de aquí, se pretende realizar el ejercicio deconstructivo de piezas gráficas en términos de sistemas significantes, donde podremos identificar y puntualizar los supuestos básicos en los que descansa la construcción marcaria para 3 marcas de bebidas colombianas. En el caso puntual de esta investigación, será posible verificar la manera como las marcas se construyen dentro de un país y una cultura determinada, tomando partes de ésta en su comunicación para obtener el reconocimiento deseado, de ahí la importancia de identificar e interpretar el contexto y entender el significado de cada una de sus partes. ····· 10361136716
für 67.41€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Este estudio expone cómo los dispositivos simuladores de realidades virtuales comunican la marca en stands publicitarios como estrategia para generar mayor interés en los públicos. Se presenta el funcionamiento de estos dispositivos como estrategias publicitarias explicando la integración de la marca con los medios de comunicación digitales. Se ha tomado como punto de investigación stands publicitarios ubicados en eventos de productos para la canasta familiar en la ciudad de Buenos Aires durante los años 2012 - 2013. En el ámbito publicitario estas herramientas y dispositivos tecnológicos, han sido de gran ayuda para fortalecer la comunicación y se han usado como estrategia para generar un mayor interés y un mayor impacto en los públicos, permitiendo generar una comunicación a través de la percepción sensorial. ····· 10361136249
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray En un mundo globalizado y de cambios constantes, como el que vivimos, la renovación de la marca tiene que darse en plazos más cortos. Éste será el punto de partida del presente trabajo. ¿Cómo innovar cuando ya innovamos Es la gran pregunta que muchas marcas líderes se hacen. El poder diferenciarse es cada vez más difícil. Por ello, la clave de los negocios está en el Branding, es decir, en el poder de la Marca como elemento diferenciador. Dentro de este contexto, el co-branding representa una oportunidad para ganarle a la competencia conquistando el corazón y la mente de los clientes. La sinergia que puede lograrse entre dos marcas bien asociadas, que trabajen unidas y en armonía, suele mejorar tanto la rentabilidad como la valoración de la marca de ambas partes. El presente libro analizará a las compañías que han optado por la ruta de la asociación como herramienta estratégica que les permite una mayor rapidez de respuesta ante la demanda del los consumidores. Por otra parte, se analizará el rol que cumple el diseño dentro de este contexto, siendo la principal herramienta en la creación de los recursos visuales que trasladan y sostienen los valores de marca. ····· 10361136144
für 88.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray ¿Cuál es el supermercado virtual más económico de España ¿Existen diferencias de precio, para un mismo producto, en el canal físico y en el virtual ¿Hasta qué punto la presión ejercida por la competencia obliga a las empresas a contemplar la incorporación de los servicios de comercio electrónico en sus estrategias ¿Cuáles son las principales dificultades encontradas en la puesta en práctica de su proyecto de comercio electrónico ¿Cuáles son las ventajas aludidas por los supermercados que venden sus productos a través de Internet ¿Qué factores justifican la inversión efectuada en su actividad de venta electrónica ¿Existen diferencias relevantes entre los distintos supermercados virtuales, respecto a los logros alcanzados con su actividad de comercio electrónico y respecto a la percepción que tienen del comercio electrónico ¿Por qué no todos los supermercados han adoptado estrategias de venta por Internet La presente obra trata de dar respuesta a esas preguntas partiendo del análisis del comportamiento de los distintos supermercados e hipermercados que operan en España, en relación con el comercio electrónico. ····· 10361136124
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Esta obra abarca desde la ortodoxia académica ejemplos ilustrativos de diferentes categorías de técnicas que legitiman el fenómeno de la publicidad y la comunicación con el método científico. En primer lugar, las técnicas de las fuentes secundarias que recogen datos previamente ya elaborados en segundo lugar, las técnicas de investigación cualitativas basadas en la recogida por primera vez de datos blandos que permitan conocer mejor el objeto de estudio, normalmente a través de entrevistas en profundidad y en tercer lugar, las técnicas de investigación cuantitativas o recogida por primera vez de datos duros , cuyos procesos son concluyentes y suponen toma de decisiones a partir de encuestas opináticas. De esta manera, en cada capítulo del libro, los autores reflexionan y comunican sus visiones al respecto de los diferentes métodos de investigación aplicados a la publicidad, con el objetivo de servir de referencia a futuras promociones de los nuevos Grados de Publicidad y Relaciones Públicas , de Comunicación Audiovisual , de Marketing , y de Administración y Dirección de Empresas , dentro del contexto de Bolonia que estamos inmersos. ····· 10361136115
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The research project revolves around the Danish metal culture and maps the processes taking place in the promotion of metal bands concerts. The contents and conclusions of this research is with a focus on the Danish metal scene, but it can be applied to other niché genres and other Western countries. The research provides an ethnographic subcultural analysis of metal fans (with charecteristics), a study of online communities and elements of the Internet, and tool assessments for applied usage in subcultural marketing. The title of this book, Promoting Metal: Digital Promotion of Concerts , is derived from the original title of the BA project Metal: A Marketing Perspective on Digital Promotion of the Live Experience . This BA was written by Stud. Cand.negot in Marketing, Martin Nørlev, who holds the title B.Sc. Media Science & Marketing and is currently finishing his master thesis on Social Media Marketing at the University of Southern Denmark. ····· 10361136053
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Environmental awareness has increased rapidly around the globe in recent years because it s occurring now. This has lead to increasing consumer demands for greentailing. This research will therefore determine to what extent marketing mix, factors affecting consumer s buying behavior and consumer s knowledge on climate change issues influence the consumer s green level. The main purpose of this study is to determine how is JABODETABEK consumer s green level in terms of green, greener and greenest and what factors influence it. This study started with FGD (focus group discussion) to gain preliminary data and continue with questionnaire that was distributed through greentailing consumer. Hypotheses were constructed after literature review and FGD. Testing on the data obtained with descriptive analysis and SEM analysis This research has led to a conclusion of consumers green level in JABODETABEK is in green position. The main findings are on how to generate green marketing strategy, which must consists the combination of marketing mix and factors affecting consumer s buying behavior. ····· 10361135962
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book aims to analyze Integrated Communications (IC) strategies implemented by luxury and fashion companies in the Chinese market. The focus of the analysis is on the different choices in terms of localization or globalization of those integrated communication strategies. Research background, recent changes in the mindset of luxury consumers and transformations in communications channels are presented. After that, a new model for the analysis of the IC is developed as well with the analysis of the strategies of the top players in the market. The model is based on the positioning of each brand according to several communication channels. With this purpose, the China Localization Index (CLI) is developed as a weighted score for each brand. Building CLI allows us to compare different brands and see the different impact of each communication channels in the IC models. Following the CLI scores, brands are ranked and a correlation analysis is performed in order to understand which channel has a higher impact on their local brands positioning. ····· 10361135690
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray So for as the impact of online banking on customer satisfaction is concerned only a little search is done in developing countries especially in Pakistan. So to get better understanding of these related issues in Pakistan, this research is conducted to explore how the direct marketing effect the customer satisfaction.The adoption rate of online banking in Pakistan is checked in this study. And either the customer satisfaction is increased or not with the use of online banking. From the customer s point of view, this study has much importance. They will know about direct marketing in a better way and will able to use online banking easily. For the companies, this study will helpful in CRM (customer relationship management). ····· 10361135661
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study analyzed the influence of accent lighting, one of store atmosphere components, on consumer shopping behavior and experience. Lighting effect has been tested on a sample of 200 consumers of a pharmacy department in a hypermarket, under two lighting conditions (accent lighting vs. general lighting). Data has been collected through an ad-hoc structured questionnaire composed by a set of information on shopping behavior (number of handled items, time spent in the store, impulse purchases, return intention) and shopping experience, related to the experienced comfort during the buying process, the perceived ambient temperature and the overall department evaluation. Data has been statistically processed through a univariate analysis over the sample of 200 consumers, then comparisons were performed using bivariate statistical analysis, testing linear dependency between items and between items and lighting effect. Significant results observed have been then deepen using a multivariate linear model (logistic regression model). Dependent variables related to shopping behavior resulted to be non- significant, while accent lighting showed a significant effect on shopping experience. ····· 10361135604
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This work attempts to understand the impact of the changing retailing and credit card environment on compulsive buying and credit default particularly when the society is transforming in India, with increasing exhibition of materialistic behaviour. The changing identity and the structure of the family like, the increased number of educated women entering the workforce and the double income households with higher disposable incomes are enabling and propelling demand. This book is an outcome of a pioneering work in this domain and provides a deep insight from an Indian perspective. The methodology discusses the validation of the measurement tools in India, a deep analysis of the contextual issues and its implications for credit card companies in India. This book is written targeting two basic groups: (a) academicians and members of the public who are interested in the post modern consumerist behaviour in India (b) Financial institutions and credit card companies in India. ····· 10361135580
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main objective of this work is to reflect on the relative position of Japanese car manufacturers in Europe and North America, with a major focus on the United States. Furthermore, this work looks at the reasons for the sales differences between Japanese car manufacturers in North America and Europe. Is it fair to say that they are unsuccessful in Europe or that the European market is tougher than the North American Is this the reason why their sales are lower in the European market What are the differences between their strategies for their premium brands and market shares in North America and Europe The subject matter of this work throws up certain challenges. Some information has not yet been published, as it is still confidential to only the company executives. Furthermore, obtaining certain data is just not possible such as the sales numbers of a brand s model with a specific engine type, or customer and quality ratings of a brand or a model. In order to overcome this problem, the sales and production figures of Japanese carmakers in Europe, between 1994 and 2006, are thoroughly investigated these numbers are derived from Automotive News Europe. ····· 10361135490
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book examines the application of Contemporary Marketing Strategies and their impact on agricultural marketing firms performance in South-West Nigeria. The study was carried out on established conceptualised Contemporary Marketing practice comprising of four different approaches - Transaction, Database, Analysis Interactive Mix and Network Marketing. The general objective of the study was to examine the application/adoption of Contemporary Marketing Strategies and the Performance of agricultural Marketing firms in Nigeria s buyer-seller relationships. Data for this research were obtained from both primary and secondary sources. Relevant published and unpublished literature provided the secondary data. The primary data were obtained through structured questionnaires (administered to sampled agricultural marketing firms managers involved in three major divisions of Industrial, Food and other Agro sectors in South-Western, Nigeria). One thousand one hundred and ten (1,110) copies of the questionnaire were administered, out of which eight hundred and eighteen (818) were collated for the analysis, representing 79 per cent return rate. ····· 10361134548
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Have you ever wondered what affects women`s buying decisions when purchasing facial skin care products This study examines the buying behaviour of Finnish women related to facial skin care products. Comparisons between the purchasing habits of young (20 to 35 year-old) and middle-aged (40 to 60 year-old) women are also made in order to understand better what kind of factors can have an effect on the purchasing decisions. Furthermore, the growing interest towards organic and natural facial skin care products is also taken into account when conducting the study. ····· 10361134496
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This project examined the state of furniture industry and trade in Uganda. Specifically looking at the demand-supply side, efforts are made to describe the main key actors in the furniture supply chain, and consumers` feedback about quality delivered.The main objective of the study was to determine the level of consumer satisfaction(utility)achieved by the local producers and establishing what particular furniture attributes consumers consider as important for their satisfaction formation with emphasis on household furniture. The overall goal was to benchmark changes in consumer preferences, emerging consumer segments and estimation of the market share for the local furniture industry so as to improve market targeting and industry positioning which are important aspects in managing stiff competition from furniture imports. ····· 10361134450
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Have you ever experienced that choosing felt like losing Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until now. The current research, addressed in this book, examines the effect of option attachment on services, in an undesirable context and takes the role of personal involvement into account. The examined theory en presented research contribute mostly to the field of consumer behavior. Marketing professionals, students, professors, marketing managers and anyone else who is interested in the role of option attachment on undesirable services, may find this book useful and a gain for their knowledge in the field of consumer behavior. ····· 10361134393
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book focuses the influence of marketing strategy on personal financing among the teachers with offered by Bank X based on research of the case study. The personal financing that was mentioned above is a Personal Financing-I which based on the current situation there were lots of interests about the Personal Financing-I from the customers especially teachers regarding as a government servant. So, the main reason why this case study was conducted is to determine whether the influences of marketing strategy on Personal Financing-I among the teachers are significant acceptable or not. The book is to determine the influence of marketing strategy on Personal Financing-I which focused on the marketing mix in determining the marketing activities for an organization. The marketing strategy consists that was recognized and suggested by Kotler and Amstrong are 4P s, which are namely product, price, promotion and place. But this case study used 3P s that were suitable with the topic which are product, price, and promotion. So, from this case study wants to identify whether these 3P s of marketing strategy have a relationship with the teachers are influence to apply Personal Financing-I. ····· 10361134251
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The international legend of Hard Rock Cafe has celebrated the second anniversary of its restaurant in Prague. While it is a popular venue for many tourists and some local guests, many citizens of the city lack clear information about the brand and confuse it with other rock clubs in the city. Therefore, this study tries to understand the perception of the Hard Rock brand among potential local guests and discover what barriers exist that prevent them from visiting the restaurant. The studied segment is represented by Czech university students, who are seen as a group of potential customers in long term. Analysis of qualitative and quantitative phases of brand research and their implications on formulated hypotheses lead to conclusions regarding perception of Hard Rock brand. These are further analyzed to offer a number of recommendations for future marketing communication activities. This publication should be interesting to professionals in the field of international marketing, as the research reveals how localization of marketing communication is essential to successful business growth in a different cultural environment. ····· 10361134098
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray An examination of the relevant literature demonstrates that work engagement has not received adequate empirical attention in the field of positive psychology including tourism and hospitality literature. Hence, a model which examines the impacts of work engagement dimensions (vigor, dedication, and absorption) on service recovery performance, job satisfaction, and turnover intentions was developed and tested. In addition, the relationships among service recovery performance, job satisfaction, and turnover intentions were investigated. With the purpose in mind, frontline employees in the four- and five-star hotels of Abuja, the capital city of Nigeria, were used as the sample. Based on the results, none of the dimensions of work engagement had a significant effect on service recovery performance and turnover intentions. Of the dimensions of work engagement, vigor was found to have a significant and positive impact on job satisfaction. The rest of the dimensions did not significantly affect job satisfaction. Employees with higher job satisfaction had lower turnover intentions. Service recovery performance did not significantly impact job satisfaction and turnover intentions. ····· 10361134043
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray With the growing complexity and importance of understanding consumer behaviour the need to provide specific approaches to marketers have increased considerable more so when products like colour televisions, home theatres, microwave ovens, refrigerators, washing machines, vacuum cleaners and food processor/juicer mixers offers different variety. Several new products have entered into product categories like entertainment, preservatives and cleaning under white goods industry, but still the basic questions remain unanswered as to what factors influences consumer perception / preference, status symbols / proportion of income spent and factors that motivates consumer brand switching. This book, therefore, provides insights into the all the major aspects of consumer buying behavior namely influence of advertising and sales promotion, and level of involvement on households buying behaviour. The analysis should help shed some light on creative aspect of advertising, launch of new technological products and in segmenting the markets and should be especially useful to professionals in Communications and Marketing fields, or anyone else who is interested to study consumer buying behaviour. ····· 10361134031
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The current study examines, for the first time, the validity of pluralism of marketing practices in the context of Indian retail banking. Further, it identifies 29 CRM best practices from across academic and practitioner literature. This list may be helpful to any organization interested in best-in-class CRM deployment. Next, it examines the degree of deployment of these practices in the Indian retail banking sector and identifies 8 banks which demonstrate superior deployment. These banks are further researched to know the finer details of their deployment. These details can be greatly helpful to organizations interested in benchmarking. Further, it checks for the presence of strong association between retail banks deploying a high degree of CRM best practices and the loyalty levels of their high and medium relationship value customers. The findings are interesting and should be really helpful to both academics and practitioners. ····· 10361133650
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Dry fish is the low-cost dietary protein source in Bangladesh. As far the concern of the researcher, this study is the first of its kind to explore the dry fish consumption behavior in Bangladesh. The general purpose of this study is to apply the general framework of the Theory of Planned Behaviour (TPB), explain attitudes, intention and dry fish consumption in Chittagong city and to extend the traditional TPB-model with some additional variables perceived risk, knowledge, price and cost. The findings showed that attitude, norms and procedural knowledge emerge as the key determinants of intention, while intention, attitude, norms and perceived risk effect on the consumption frequency. PBC, price and cost had no significant effect on intention and dry fish consumption. Perceived quality is found as the most important attribute to forming consumers attitude towards dry fish consumption. The proposed TPB and the extended model both of them fit well with the data and proved the expectations of this study in a promising way. ····· 10361133463· 1 · ::::: · 7 ·· 8 ·· 9 ·· 10 ·· 11 ·· 12 ·· 13 · ::::: · 27 ·
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