für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This research work explores the premium chocolate industry, characterized mainly by small artisanal firms located in Italy and France. The main purposes of the research, and the corresponding research questions, are (1) verifying whether sales of premium chocolate increase in spite of the economic downturn, and (2) which marketing strategies allow premium chocolate companies to compete in this scenario. To answer the first research question, empirical analysis of sales data of selected companies is conducted. For the second question, case studies and qualitative surveys constitute the grounding to discover the emerging marketing trends. A comprehensive introduction to the chocolate market is indispensable to understand the industry, while literature surveys and academic frameworks concerning competitive strategies and value chains are provided to sustain the robustness of the research. ····· 10361118914
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Oil and gas marketing companies have comparative advantages in adopting various marketing strategies using different technologies. Oil and gas marketing companies appeared to specialize in the use of traditional methods of marketing, which is based on soft information culled from close contacts by marketing and sales department rather than the use of the specialized strategic marketing methods that are based on hard quantitative information. Most of the findings of the research are consistent with previous normative and empirical works.For instance, the companies face a less diverse, less competitive, more volatile and high opportunity environment, and a less mobility of market. They are however, constrained by interrelationships with other organizations to a greater extent. This study has provided empirical evidence pertaining to the perception of oil and gas marketing strategies, and the industry environmental factors on such strategies. It also indicates that strategic marketing practices have a significant impact on performance variables and that they interact with the different components to facilitate performance. ····· 10361118890
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Retailing is a business activity that involves selling of products & services to customers for their non-commercial, individual and family use. It is one of the fundamental building blocks of Indian economy. Retailing has a direct interface with customers and satisfied customers will keep these retailers in business for a long period. Keeping this in mind, different companies and retailers are trying to impress the Indian customers in different manner for increasing there share of pie. In India, organized retail is in infancy stage, whereas, the conventional form of retailing rules on 95% of Indian market. At one side, where big retailers stresses on customers services`, on the other hand, conventional retailers still continued to work on there old form of selling activities. The book therefore provides insight on Indian retail sector and will judge the impact of different service factors on conventional retailing. The book suggests strategies related to different factors of services based on analysis. The book will provide texts, facts and figures which will be helpful for Academicians, Management Students and Corporate who eyes on India as one of the most powerful economy. ····· 10361118873
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Sudan is a vast country with sizable land and natural resources. Between 1998 and 2003, agriculture has generated an average of 40% of the GDP, 90% of food supply, 50% of employment, and 60% of the manufacturing raw materials. The Gezira Scheme is the country`s largest irrigation project lying between the Blue and White Niles and has a command area of about 504 thousand hectares. This book investigates the impact of selected economic policies applied to the agricultural sector in Sudan in general and the Gezira scheme in particular. The simulated policies include changes in the world prices of crops, removal of taxes on producers, and appreciation of the domestic currency. Other non-price policies include the rehabilitation of Gezira Scheme and the government policies to promote selected food and cash crops. A partial equilibrium multimarket model for Sudan is developed and used. Based on the findings, this book recommends the reduction of taxes on agricultural producers, the state-intervention on the production process, and the state-monopoly of marketing the agricultural products as strategies to enhance the performance of the irrigated agriculture in Sudan. ····· 10361118861
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In the nineteenth century, there was a belief among the political parties, social groups and communities that the Government of a state should confine itself only to providing external security, maintaining internal law and order and delivering justice to its people. They were of the opinion that interference of the state in economic matters hampers the development of the personality of individuals. The outbreak of the Second World War reversed this way of thinking and gave a fillip to state participation in foreign trade. It was also realized that individuals or private sector organizations are usually not that equipped as it is required for handling foreign trade especially, in bulk buying and supply of goods which of course involves huge risk which private agencies cannot afford to undertake. In India, Government participates in the import and export business through its agencies like State Trading Corporation ltd. (STC) and Minerals and Metals Trading Corporation of India (MMTC) Ltd. The main emphasis of this book is to examine the role of MMTC in export business during the globalized regime and to see how far it has succeeded in achieving the assigned responsibilities. ····· 10361118821
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book is based on the author`s PhD thesis, andprovides an empirical assessment of the effect oftechnology transfer on organizational performance.The author draws heavily from the Kenyan experience,and has demonstrated the importance of technologytransfer in the performance of selected manufacturingfirms in Kenya . The author has demonstrated that technology transferhas significant positive influence on organizationalperformance. This influence is moderated by suchfactors as the demographic characteristics of theorganizations, and organizational practices such ascorporate culture, managerial competencies andcorporate governance of the organizations. ····· 10361118791
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Tourism SMEs are often the backbone of the tourismindustryand their marketing efforts have an impact on theperceived image of a destination. SME marketing istherefore important to the success of the companyitself, as well as destination competitiveness. Relationship- including network marketing appear tobe suitable marketing tools for tourism SMEs, whichoften operate internationally. Theresearch aim of this paper is therefore to find outwhether cultural differences play a role ininternational relational network marketing oftourism SMEs, in order to determine if, and how, theprocesses need to be adapted to different countries. In order to explore how cultural differencesinfluence networking and trust establishment,literature is reviewed and discussed with experts.Further, a case study is conducted on the network-and trust establishment of the NPO Sustainable TravelInternational in the USA and the UK. The interdisciplinary nature of this paper leads tothe results contributing to international marketingresearch, SME marketing- as well as destinationmanagement theory. This paper is therefore interestingto professionals from those fields. ····· 10361118649
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Aging is not only a challenge for food producers, but also provides a treasure trove of new opportunities for product development and innovations. We have designed a prototype model of food consumption of the elderly with the goal of calling the attention of producers and growers to the specific needs of this growing market segment. However, the food consumption habits of the elderly cannot be compacted into a single model, since this specific age group is not homogenous. By designing hypothetical models we are hoping to facilitate the further research of the issue. In the near future we want to test and try our general models in practice, involving the producers as well as the consumers. The models point at the specific needs of aging populations and their choice of food products based upon reasonable decisions and focusing on the future. Considerations of the future perspective are an important feature of this behavior, since it might significantly improve the quality of life and health awareness of the elderly, their decisions in the field of consumption, and ultimately their general health and welfare conditions. ····· 10361118608
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Fashion and tourism have a long connection and they contribute to each other s development. Fashion events, organized in the major fashion capitals attract millions of luxury visitors, who benefit not only the fashion industry, but also the tourism industry, by making use of accommodation and dining facilities, therefore the city s economy is developing. Fashion can also be used as a part of the brand identity of the destination, in order to distinguish it from competitors. Fashion capital is a city, influential in fashion, known in the world by its fashion designers, fashion educational institutions, fashion events and shopping. Fashion capitals are the trend setters. Antwerp has potential as a fashion city but does not have a clear brand identity. Using fashion as a critical success factor in the destination marketing of Antwerp is researched. Critical success factors in destination marketing represent the process of the brand identity building. Fashion can be one of the critical success factors in the destination marketing of Antwerp as long as the fashion image matches the fashion identity. ····· 10361118588
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Nowadays, consumers awareness towards real estate, especially housing has become an important element as it will lead the consumers to choose what they really wants. Previous research indicated that price, accessibility, and safety are among the dominant factors that effect the consumers buying decision. Therefore, this study intended to examine the relationship of independent variables (family, income, location and interior design) that influence purchaser on deciding to purchase real estate. A total 150 respondents were chosen to be the sample for this study and this study has been conducted in Kedah state in Malaysia. They were evaluated on their experience in purchasing real estate such as what influenced them, what affected their decision in purchasing a house and so on. From this study, family, location and interior design was indicated to provide the most impact on customer motivation towards purchasing real estates. ····· 10361118536
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Customer`s awareness has become an important elementtowards business development as it will lead them tobe satisfied to the products and services offered.Previous research indicated that most dominant factorthat influenced customer`s awareness is knowledge followed by information, demography, and intention ordesire. Therefore, this study intended to examine therelationship of independent variables(knowledge,customer intention or desire and demography) tocustomer awareness towards fund management companies.A total of 150 respondents were selected as samplesand they were evaluated on their awareness to theproducts and services provided by the companies. Theresults of the study illustrate that the threeindependent variables are significant and positivelyrelated to customer awareness. Knowledge anddemography factor provide the highest impact oncustomer awareness. Overall, its can be concludedthat customer`s are fairly aware to the products andservices provided. ····· 10361118532
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic analysis, the author tries to find out the semiotic tools present in all the commercials. What is more, by a simple survey the general response of the society is also measured. The author finds that the most common reasons for using fear appeals is the ability of such advertising to promote discussion in the society. What is more, the author finds that the semiotic tools used are mainly those, which create dramatic effect to the commercial. In addition, the research shows that the society finds such advertising acceptable, but has no positive emotions towards the companies that use such advertising. ····· 10361118504
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray To reach 50 million of users for the radio it took 38 years, for the TV took 13 years, for the internet it is only 3 years. For the most popular social networking site Facebook it took 9 months to reach 100 million users. Those numbers show that the huge growth of the social media. No one can underestimate the power of social media any more. Social Media has an enormous growth in the past few years. Most of the internet users have profiles on the networking sites. We are living in a very dynamic world now. Any internet user can create content or write a review in a few seconds very easily. Protecting online reputation is very important. From corporate perspective, businesses are creating Fan Pages on social media sites to engage with their customers. Companies are generating different types of media such as videos and presentations. Traditional media and traditional marketing is changing now. Communication is now in two-way, not in one-way anymore as in traditional media. This book is for businesses who wants to survive in Social Media World ····· 10361118382
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Electronic Customer Relationship Management (E-CRM) performance is a marketing strategy and integrated approach to identifying, acquiring, and retaining valuable customers, by enabling organizations to manage and coordinate customer interactions across multiple channels, to provide appropriate services and products to satisfy customers so as to retain customer loyalty and enhance customer profitability. ECRM is a combination of hard ware, software, processes, application and management to strengthen relationship between Customers and service provider. E-CRM will continue to develop as an important area of study in MIS and relevant referent disciplines as computer science, marketing, and psychology. A total of 488 university students in Jordan participated in this study by voluntarily completing the survey questionnaire. The study results indicated that between E-CRM performance has a positive influence on customer loyalty. Seven major antecedents factors were found to have significant influence on E-CRM performance, Theoretical and practical implications of the study as well as suggestions for future research were discussed. ····· 10361118295
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Nowadays, so many different rules and guidelines exist, which give instructions on what a company should do, in order to be successful and have a positive global impact on all the related stakeholders. However, every day newspapers are full of compromising headlines which uncover big public scandals which occur even in very well known and respected companies. As it is extremely difficult or even impossible to avoid public scandals, the research question arises: How to improve public relations after being involved in a public scandal The research question is answered while analyzing four case studies (Case 1: Johnson & Johnson Tampered Tylenol Capsules, Case 2: Exxon Valdez Oil Spill, Case 3: Real Meat Scandal, and Case 4: Nike Sweatshop) and developing What to Do and What Not to Do lists from literature, case studies, and expert opinion. Results of the thesis should be used for familiarizing the companies with existing strategies and best practices however, in the end encouraging them to develop their own lists to be followed, in case a public scandal occurs. ····· 10361118290
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In the past decades, branding has become a fundamental tool to compete for customers in the whole world. Branding has been stretched from products and services to corporate branding to create value for companies and consumers. Countries have also heeded the great success and power of brands. Because nations compete in economic, cultural, social, and political areas, many countries have become aware of a need to be recognised and to stand out against other countries. Therefore this work takes a systematic approach to analyse the process of development of national branding strategy of Latvia. Analysis is based on the National Branding Development Model by Erm and Arengu and 7-step model proposed by Olins. The work starts with current situation analysis and application of the model, followed by defined problems and proposed actions. The work can be of great value for academic purposes, as well as for state officials who work directly or indirectly with areas related to the country image and national branding. ····· 10361118261
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The Mice sector and meeting industry at large are important resources for destinations.Key actors in the promotion and in the development of meeting industry in a given destination are Convention Bureaus.Aim of this paper is therefore to give an insight of the meeting industry and to understand Convention Bureaus in a destination marketing perspective.A deep analyis on two specific realities and two Convention Bureaus is given: Vienna and Barcelona, as they are successfull examples of leading congress and conference destinations.The two realities will then be compared with Milano, which even though it is a city with potential and resources, it represents quite an atypical case in the meeting industry global scenario as it does not avail itself of a Convention Bureau. Some observations will be considered on the potential role of a Convention Bureau in Milano. ····· 10361118250
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The thesis will interest people who want to gain additional information on the use of lifestyles in destination branding. This thesis is about the image of Dublin. Destination branding is a fairly new phenomenon in tourism. Marketers are now discovering the additional value of successful destination branding. In this thesis, destination branding is important, since it is about the image of Dublin. The goal of the thesis is to analyse the Dutch market for Dublin in order to develop guidelines for a marketing strategy or Dublin to attract this market. The analysis gives more insight in the lifestyles of the potential market. ····· 10361118241
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The role of brands in the advertising of beauty products is easy to read, practical introduction and advertising. It coverss a range of brand and marketing strategies. The purpose of the book is enable marketing students to understand contribution made by advertising of various brands of beauty products to the purchase decision. Zwelakhe Cebisa M M.Com B.com(Hons) B.Admin. P/G Dip UPGDE is Regional Academic Coordinator, he is also a part-time lecturer and External examiner. ····· 10361118163
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Service quality has become prime part of all highly developed organization`s strategic plan. Higher attention on service quality has resulted in increasing profit of an organization. Airline services has possesses all the features of service industry such as tangible, reliability, responsiveness, assurance and empathy. This study was to examine the relationship between perceived service quality, customer satisfaction and behavioral intentions in airline industry. The objective of this study were to examine the relationship between perceived service quality and customer satisfaction, to examine the relationship between perceived service quality and customer`s behavioral intentions, to determine the relationship between customer satisfaction and customer`s behavioral intentions and finally to determine whether customer satisfaction mediates the relationship between perceived service quality and customer behavioral intentions. This research conducted on the domestic Air Asia passengers at Sultan Ismail International Airport (Senai, Johor)in Malaysia. ····· 10361118160
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Ever since the adoption of the marketing concept, companies have focused upon ensuring form , place , time , information and possession utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it s not always the case. It was observed that for different products and situations, decision-making process steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications. ····· 10361118157
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field. ····· 10361118151
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This books is about Branding Pakistan purely from a Pakistani students` perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt s Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator. ····· 10361118012
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Marketing communication technologies are getting smarter and reach us in different ways we have never expected to be reached. In a world of attention, the very well known saying Money makes the world go round can now be modified into Attention makes the world go round . Such concepts as Entertainment Marketing, Permission Marketing, and Ideavirus are becoming increasingly popular and must be taken into consideration while trying to communicate different marketing messages successfully. The newly developed techniques generated interest to try to answer a question: What are the non- traditional marketing communication techniques and what is their potential in Latvia and Lithuania In addition, the two sub questions are: 1. What have been the main trends in the development of marketing communication techniques in the world 2. What is the applicability/effectiveness/appropriateness of advertising in toilets in Latvia and Lithuania The results of the thesis give a good understanding of the importance of the non-traditional marketing communication techniques and is a good encouragement to use such techniques more frequently. ····· 10361117997· 1 · ::::: · 10 ·· 11 ·· 12 ·· 13 ·· 14 ·· 15 ·· 16 · ::::: · 27 ·
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