für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Corporate social responsibility (CSR) is a phenomenon that comes from the USA, where it has been practised since the late 1800s in the form of corporate philanthropy or donating money to charity. In Denmark, on the other hand, CSR did not really gain ground until 1994, when the Danish Minister of Social Affairs, at the time, Karen Jespersen, initiated a CSR campaign called Our common concern . This campaign called on companies to actively help deal with the problems of unemployment and social exclusion. This book seeks to test the assumptions that American companies mainly engage in philanthropic CSR initiatives, and that Danish companies focus on retention of their current employees and integration of people who are otherwise excluded from the labour market. Hence, it is decided to conduct a study of nine Danish and nine American companies` corporate websites divided into three lines of businesses: phone companies, supermarkets/warehouses and furniture manufactures. ····· 10361114628
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik`s Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. ····· 10361114615
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study will attempt to use a multi disciplinary approach to study the market for software products. The product life cycles for different kinds of software products will be studied and Indian products will be evaluated in this light. Also given the fact that there is considerable apprehension regarding the effect of a global order on information technology, this study proposes to establish that signing the IT agreement will be beneficial to the IT industry especially in India. The importance of investment flows also cannot be ignored. For software development is not only labour intensive, it is also capital intensive. Therefore there is need for freer flows of investment across borders especially in the Information and Communication Technology arena. This study also proposes to take a close look at investment flows and the effect of the TRIMS agreement and the multilateral investment agreement. Another important factor is the issue of labour mobility. With most countries clamping down on immigration laws and naturalization agreements, it is important to study the effect of these laws on labour mobility, as this becomes crucial in software development. ····· 10361114591
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The English Premiership, EPL has become much more than just a league to those that follow the game of football. It has become a way of life for these followers that it is arguably one of cult status because of its strong enduring appeal and elevation to worship by those who follow the game. With the big four` teams of the EPL carrying massive debt profile capable of fully industrializing some developing nations, with local fans groaning under the ever increasing cost of attending matches and buying replicas, and the growing demand to remain highly competitive, there is need for these clubs to look at a diverse source of revenue generation. The EPL, tagged `The Greatest Show on Earth` has an estimated half a billion followers from over 200 nations and with a fanbase of such magnitude, researching the feasibility of their foreign fans as the future and key to bigger money is highly welcomed. The analysis should give to those concerned (and even to sports marketing professionals, and anyone who love the game of football), a better perspective of the issues in questions, a future outlook and how plans can be affected to address them. ····· 10361114528
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The Demand forecasting is one of critical reference by top managers to make the strategy decision for future investment. The copper clad laminate (CCL) is the key material for print circuit board (PCB) and it can apply for consumer, computer, LCD, communication, automotive, aero space, medicine and defense application. The total global sale for PCB in 2008 is US$ 48.2 billion. In this research, we use grey model GM(1,1), rolling grey model (RGM) and Bass diffusion model to analysis global CCL market by six market segments paper, composite, FR- 4, FR-4 High Tg, FR-4 halogen free, Specialty between 2001-2008. The forecasting accuracy of global CCL market by six market segment was evaluated along with mean absolute percentage error (MAPE). In this study, Bass diffusion model MAPE outperforms the others two models GM(1,1) and RGM for this global CCL market forecasting analysis and is recommend for global CCL market forecasting analysis. ····· 10361114503
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The definition of packaging is as follows: Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages and all the development and manufacturing processes that are required to create the packaging. In order to develop consistent successful packaging within the competitive and fast moving food and cosmetics market, premium brands must liaise with consumers in order to maintain an optimised brand design for their products. ····· 10361114468
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The collapse of some insurance companies coupled with little emphasis on some of the risk factors in estimating motor insurance claims would give room for unfairness in making claim.The study has revealed the difference in the contribution level to making claims This allowed for an in-depth analysis of claim variables to assist in understanding the motor insurance claims.The SIC Insurance Company Limited should give relatively high premium to new cars as compared to older ones due to their higher demand of claims.Structuring the risk factors could help actuaries concerned with motor claims to appreciate the problems and advise the underwriters accordingly.Information Bill must be passed into law in view of removing the bottlenecks associated with data acquisition which was a serious challenge of this study.It is also recommended that further study be done in other insurance companies with the view of appreciating the discrepancies that exist in valuing risk, thus help Policy makers and particularly National Insurance Commission (NIC) to fairly price motor premiums. ····· 10361114464
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray There are known knowns these are things we know we know. We also know there are known unknowns, that is to say we know there are some things we do not know. But there are also unknown unknowns the ones we don`t know we don`t know. In insurance buying, most customers would probably describe their level of understanding of insurance contracts in the above manner. Life Insurance is a high credence service, very abstract, complex and focused on future benefit that are difficult to prove. It is an important decision the customer takes not only during pre- purchase stage but is more important at the post- purchase stage also. A remarkable trend in the insurance industry in the last few years is the rapid change in the knowledge level as well as expectations of the customers. It looks as though the docile, uninformed, insurance consumer has suddenly been transformed into an aggressive and highly demanding species. Hence understanding the consumer behaviour, channel partners satisfaction towards their life insurance companies and service quality delivered in life insurance sector is need of an hour. ····· 10361114418
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study aims to identify the network established by convention service suppliers in three convention cities in Korea (i.e., Busan, Daegu, and Gwangju). The following results were obtained. First, the important convention service suppliers in each of the three cities were identified. Second, the structural characteristics of the current networks formed by the convention suppliers in the three convention cities were investigated. As regards the shape of the networks, Busan City`s shape was found to be that of a star with Busan CVB and BEXCO as the central point in the network. Meanwhile, Daegu and Gwangju City were found to have no particular central points in their respective networks. Third, this study investigated a variety of types of resources exchanged by convention service suppliers. Lastly, convention suppliers` perception gaps between the current and the future status on establishing a cooperative relationship with others in each three region were also examined. ····· 10361114372
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China`s Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China`s luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People`s Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part. ····· 10361114345
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In India, those who use private transportation, majority of them depend on two-wheelers due to convenience, less traffic problems, less price compared to four wheelers, less running and maintenance cost etc. In two-wheeler industry, a large number of Indian and foreign players are competing for higher market share. They focus on consumer psychology for providing the required features in two wheelers, for designing their advertisements, and for identifying better ways of communication to the consumers. This book contains the research study on understanding consumer behaviour of motorcycle users, as a part of two- wheelers, in the state of Gujarat, India. Extensive data analysis has been carried out using various statistical tools. The study identifies some factors / features of motorcycle that are relatively more important to consumers. The book will be helpful in better understanding of behaviour of motorcycle users in the developing countries like India, and will provide a great help to two-wheeler marketers, research scholars and management students. ····· 10361114271
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This research was conducted in order to obtain an answer to the problem statement which was formulated as follows: What is the impact of personalization options on customer satisfaction and the supply chain for a manufacturer of fashion clothing ` In order to be able to answer this question an extensive literature review has been done on the fields of customer satisfaction, mass customization, personalization options and the combination of these. Furthermore some informal interviews were held with experienced men in the field of cut-to- bone suits. According to this primary research a number of factors were defined which determine customer satisfaction in the field of men`s fashion and personalization. These factors were price, waiting time, service, number of differentiation options offered and uniqueness. All factors were divided in three levels. ····· 10361114259
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Food scares such as mad cow disease (BSE), concern for animal welfare, GMOs, the environment and social justice in conventional, global food systems prompt consumer reflection on organic or local food in alternative food networks. But how does reflection become consumption on a range of consumers around one city How does it compare to people across the world This doctoral study held focus groups with academics, firefighters, motorcyclists and others, and surveyed over 400 people comparing Seattle, US (hearth to Amazon, Boeing, Microsoft & Starbucks) to Newcastle upon Tyne, UK (crucible of the Industrial Revolution now transitioning to a service economy). Preference for local food is unearthed along with interest in organics. The book concludes that if organic or local activists from one city were parachuted into another, a common geographical imagination ensures adaptation to the new city. Addressing Michael Pollan`s (2001) warning that a corporate organic-industrial complex can dominate family-scale farmer cooperatives, the book showcases a consumer boycott of megadairy brands whose cows seldom escape confined feedlots, in what are dubbed the USDA organic pasture wars. ····· 10361114211
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Consumers today are more value conscious than ever before. Understanding what defines value for consumers is key for business success. This book expands the value models for all-inclusive travel products. Both rational and experiential factors are investigated to frame value perceptions of cruise vacatiners. A deeper understanding of how pleasure travelers value or undervalue vacation products can help the pleasure travel industry to design and produce products that are more suited to the needs of vacationers. ····· 10361114145
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study examined the extent and type of spatial market integration in fish marketing in Nigeria. It used private traders` monthly retail prices in spatially separated markets. The empirical analysis revealed the markets that recorded the highest mean monthly prices. Variability index showed that fish prices fluctuated widely. The price of a kilogramme of dry fish compared with same weight of fresh fish revealed that cost of marketing functions and marketing margins were high. Both fresh and dry fish markets exhibited strong price consonance. The long-run market integration model revealed that 40.90% and 59.09% of fresh and dry fish market pairs had prices which were cointegrated. Evidence of price leadership in fresh fish price formation and transmission occurred in Kano, Bauchi, and Makurdi ( 0.05). In dry fish marketing, Kano, Akure and Makurdi were the price leaders. Fresh fish markets were less competitive and less efficient compared with dry fish markets. It is recommended that government improves fish price information dissemination through decisive policies and programmes. ····· 10361114072
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The primary purpose of this work was to investigate the consumers` value and the difference in consumption, attitude and intention to consume wild fish versus farmed fish in Vietnam. Second, it aimed to investigate the relationship between values, attitudes and intention to consume wild versus farmed fish by applying value-attitude-behavior model. The findings indicated that from a marketing point-of-view, wild fish products can be appeal to environmental and welfare concern, personal values as well as attributes beliefs level of the consumer, while demand for the farmed fish products can be enhanced mostly by appealing to the attitudinal beliefs based on the attributes. From a theoretical point of view, this study partially confirms the Value Attitude Behaviour relationship model (VAB). This book provides useful information for fish farming and marketing companies as well as environmental policy makers. ····· 10361114062
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Price of potato seed was found to have negative relationship with the area under potato because potato tuber seed has highest cost share in total cost of production. Most of the farmers were not satisfied with the availability of the vegetable price information aired through Radio Nepal. The lagged farm gate price did not have significant role in area allocation. The cost of production was always lesser than the farm gate price fetched by the farmers. Thus, the farmers were cultivating potato for long time irrespective of the fluctuations in the price of potato. The contributions of yield and area to production were found equal. Reliable marketing information system should be established to reduce the marketing cost and encourage the potato farmers. ····· 10361114037
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray What does corporate social responsibility (CSR) cover How should firms approach CSR and what should they take into consideration while developing their CSR policies How do stakeholders relate to CSR and what could be expected from CSR practices In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR`s theoretical development with the market`s perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers` evaluations of a company vary with respect to different dimensions of CSR that the company adopts. ····· 10361114027
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by designers were conducted in the literature review. Further empirical investigations were undertaken to build on the findings presented in the literature. These findings however were with respect to objects in general, with further research required to investigate how branding could affect these findings. Current methods used by working product designers were also sought to compare against those presented in the literature. ····· 10361113948
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons` TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers. ····· 10361113912
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This manual has been designed keeping in view the general requirements SUIT course syllabus for Principles of Marketing. The book covers concepts such as basic approaches to marketing, Product, Price, Placement and Promotion and helps build conceptual background with emphasis on Practical applications. Care has been taken to keep the language simple and approach integrated to help students learn above the language barrier. ····· 10361113830
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray From the early centuries coffee has been used for its spiritual and medical values.The value of coffee, as a drink lies especially on its pleasant and satisfying flavor.In Tanzania, coffee is one of the main export crops. Coffee industry, therefore affects the overall performance of the country`s exports and economic growth. The most affected however are the small farmers. We have examined the market position of the farmers of Mbinga and Tanzania in general, in the coffee supply chain, and suggested alternative strategies to improve the same.The burning question is how coffee farmers can improve their market position. The conclusion affirms the disadvantaged position of the farmers, and the need to improve their situation. A number of recommendations have been given to redeem the farmers. The most important and long-term recommendation, according to the researcher is direct marketing. The application of e-commerce will give the coffee farmers the opportunity to by- pass some of the middlemen and trade with the customers via web site. This book is useful for decision makers, farmers organizations,researchers and the community at large. ····· 10361113758
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The research will find out what today`s users of Amager Strandpark perceive to get and what they actually gets and through that identify their sacrifices. Furthermore find out what it needs in order to turn the latent segment into possible users and in this also look at the tourists already visiting Copenhagen. The research will find out what could drive tourists to contribute to Amager Strandpark by visiting, and using it along side of the local public and by this make it a destination worth visiting while vacating in the Copenhagen area. The research will base our strategy on experience economy as this is an obvious way in order to make Amager Strandpark more of an attraction to go visit. As it is now it is more a service that entails the offering of goods and commodities as attributes to this. Creating experiences combined with the current facilities is part of the strategy that we prepare to offer. Ultimately the strategy will be published for the stakeholders and then the different aspects of the strategy contra the weighting of the stakeholders will conclude the sustainability of the strategy suggested. ····· 10361113751
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Farmer-owned cooperatives not only serve as a means of providing services and information to producers, but they can provide a mechanism for returning the earnings from marketing activities to producers and farm economies. Given the importance of member participation and member-management relations for the success of a cooperative, a survey was conducted in different four fruit and vegetable cooperatives of Chitwan during January-February, 2009 to assess how members perceive farmer-owned cooperatives in terms of the need for, role, and performance of a cooperative. Cooperative members` beliefs, goals, concerns, and attitudes toward their cooperative organizations were examined. Altogether eighty members from four cooperatives were selected. In addition to target member producers, forty non-member producers in the study area were targeted to incorporate perceptions who might see cooperatives differently. Problem of inputs, training and unorganized market was of higher concern for the members. Lack of information and unavailability of cooperatives to sell whole produce were found as most prominent reasons of non-members for not joining the cooperatives. ····· 10361113655· 1 · ::::: · 13 ·· 14 ·· 15 ·· 16 ·· 17 ·· 18 ·· 19 · ::::: · 27 ·
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