für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Globalization is no more a new phenomenon now. In general economic context, it refers to minimizing and/or removing the trade barriers between countries in order to facilitate the flow of products, services, capital and labor. The recognition and fame of this concept has encouraged companies with some resources and willingness to demonstrate their tendency to internationalize themselves at some point of their life cycles. Companies that are looking to enter and operate in foreign markets need to assess the foreign business environment of each target market in terms of its uncontrollable elements that may pose both potential risk as well as opportunities. This assessment is important to plan and adapt marketing programs for each market accordingly and also to avoid failure and future loss. In this research book an attempt has been made to highlight the significance of uncontrollable elements of a foreign market. An assessment of the uncontrollable elements of Swedish market has been made as an example to give an idea of how these elements may influence the entry or presence of Lithuanian breakfast cereal producer (Palaseja) in Sweden. ····· 10361102402
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study. ····· 10361102223
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Empirical studies on consumption patterns always explain some important insights about consumer demand through highlighting their changing habits and preferences. As economic growth takes place, the consumer`s preferences change accordingly with the increasing monetary as well as real income. A significant increase in the per capita total consumer expenditure (proxy for total income) has been noted in India both at current and constant prices. This increase in per capita income of Indian consumers will lead them to change the consumption of food items. However direction of change in the consumption can only be found if we know the Engel`s elasticity for different food items for Indian consumers. The present study makes an attempt to estimate the most accurate Engel elasticity of food items in India by using different demand models. The aggregate level data often provides some misleading information about the consumers` preferences. Therefore in present study we have used the disaggregate level data for estimating the Engel elasticity. ····· 10361102204
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray `A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless`. (Stephen King) At one time, mass-media advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day`s mass-media advertising is ineffective and Costly. Fragmentation and rising costs are already inhibiting marketing through traditional mass media like television. The new communication channels are giving option to bypass mass media advertising for building strong brand. We work in an age when a sweeping revolution brought about by the convergence of telephone and computer technologies is irrevocably changing the commercial landscape. Today, companies in every category are ready to strike out in the new directions. We are taking here one of those revolutionary approach i.e. `Building Brand without mass-media`. ····· 10361102181
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray New products consist one of the greatest parts of corporate strategy planning. With new products, companies seek to address the problem of declining sales on one hand, and grow their market shares on the other. Emerging consumer needs and trends, competition launches, as well as products reaching the end of their life cycle drive companies` decisions towards new products in the market, either as innovations or line extensions. But how do consumers react to the introduction of new products Which factors are important in deciding whether to adopt an innovation or not Which steps do companies follow in order to invest behind a new idea Find answers to these questions in this study, by exploring companies` actions from the moment an idea about a new product is generated, to the point where this product is introduced in the market. Desk study combined with consumer survey and senior management interviews on a real life example, provide a solid basis for one to understand the differences and points of convergence between real life and theory. Will the new product, ice cream desserts, be successful ····· 10361102127
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation`s environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald`s and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald`s and Unilever`s dialogue with Greenpeace. ····· 10361102113
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In the past decade,there has been a dramatic change in the way consumers have altered their way of shopping. Online shopping is popular now. wherein customer is able to compare the price quoted by different suppliers and choose the best deal from it. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. It is very important for businesses to understand the customer satisfaction and loyalty because some the customer satisfaction and loyalty are two required things for the well being, profit and long term growth of the firms.In case of Norway, e-commerce has grown tremendously in the recent years. The results of the survey reveal that while a good percentage of Norwegians are satisfied with online shopping only less than half of them stay loyal to their online sellers. The customers will be loyal and can be retained only when online businesses constantly bring improvement in product information on websites, quality and timely delivery of goods and importantly effective website designs. ····· 10361102050
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray During my training I came to know about the competitors of Pidilite`s Dr. Fixit in construction chemical division and the difference between the two brands in terms of quality as well as price. I also came to know that there exist some local brands whose presence can`t be ignored. These local players sometimes become a prominent competitors for company such as Pidilite industry. I have collected various data during the research and on the basis of which I have suggested some of my recommendation to the company. Hopefully it will help the organization to increase its Market share. ····· 10361101802
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In the fast changing global scenario and the introduction of WTO, new challenges and opportunities and opportunities are thrown up. Developing as well as developed countries are adapting to the changed situation. Keeping in view the respective national interest. A high level of protection in the international trade in the form of higher standards acting as a barrier for export of developing nations. The export potential should be enhanced further through improved productivity and quality, better technology, improving standards to meet international quality specification etc. This book is a modest attempt to analyze the Grade Standards for Agricultural Products and consists of Economics of grading, Post harvest Management of Fruits and Vegetables, Total Quality Management and Containerization. This book is written on the basis of the syllabus of MBA (Agri-Business) of University of Mysore and University of Agricultural Sciences. This book is used as Text as well as reference book. ····· 10361101762
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Although Small and Medium Sized businesses (SMEs) play a significant role in the economic development and trade facilitation in developing economies like Uganda, the most frequently cited constraint to their development concerns the lack of access to appropriate and usable financing. Informal financing arrangements are increasingly becoming common in Uganda. However, even with this multitude of informal sector, financing possibilities remain insufficient to meet the demands of the SMEs. Among the options cited to be in existence in the formal sector is Lease Financing. Many companies ranging from Big to small sized businesses have been beneficiaries of lease financing. Leasing in most developing economies like Uganda is still hugely underdeveloped when compared to economies in the developed world and emerging markets like South Africa. The research analysis focuses on examining whether the potential for the development of leasing in developing countries exists and analyzes the factors for the underdevelopment of the leasing industry in Uganda. The study should be especially useful to professionals in the finance industry, entrepreneurs and business proprietors, scholarS. ····· 10361101746
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray After few-decade absence being as a main financial pillar due to the prolonged past civil war, nowadays the banking system in Cambodia has dramatically drawn back public attention as well as trust and that is the reasons why the banking environment has been enhanced significantly. Basically, this book focuses strongly on the customer relationship programmes believed to be the core banking business strategy. In essence, it is obvious that ANZ Royal Bank has been the origin of the problem and the main interest of the research regarding its fabulous achievements as well as its relationship programmes implemented in place. The research is conducted through in-depth interviews with some selective key people in the Bank plus the secondary data refined from Company`s annual reports, textbooks, journals and business magazines. The research`s framework and its analysis should be a light for practitioners wishing to deepen their understanding on the relationship concepts being applied in the banking industry in particular in developing countries i.e. Cambodia. ····· 10361101734
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The ecological settings in the Himalayan hills provide a unique opportunity for resource poor farmers to sell their organically produced Nepali coffee as specialty coffee to the global market. This study attempts to examine the impact of coffee production on Nepali smallholders` livelihoods taking their integration into value chain into account. Descriptive analysis, logit and linear regression models were used to gauge the impact of coffee production on the livelihood strategies of Nepali smallholders in the value chain. Finding of the study shows that smallholders have little bargaining power and trust in trade due to asymmetric market information and inadequate support in farm level upgrading activities. Group organic certification of coffee seems as a catalyst to entry international market and cost effective with 6-10 per cent premium price to the smallholders. The results from the logit model reveal that level of education, record keeping about coffee activities, training received for quality enhancing practices, access to credit and trust in trade have a positive and significant effect on farmers` decision to adopt process upgrading at farm. Some suggestions are mentioned. ····· 10361101671
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Das Event erfreut sich im Marketing zunehmender Beliebtheit. Seine Professionalisierung im Eventmarketing gibt Zeugnis davon. Dieses Buch behandelt die Frage, wie ein Event entsteht, welche philosophischen und pädagogischen Ansätze ihm zu Grunde liegen, welche Vorstellung vom Menschen hinter den im Marketing verwendeten Events steckt und schließlich welche Zukunft das Event- Phänomen für die Wirtschaft hat. ····· 10361101629
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Using a single method of marketing strategy is very difficult in the present market condition because, the competition is stiff the development of new fashions is very fast emergence of new technology and the varying preference of customers make the marketing activity very tricky. Especially in the apparel store perishability and seasonality of fashionable clothes have increased due to the different innovation in the design of cloths, the stripes, the color and style. Clearance sales strategy is currently practiced in Ethiopia especially in the boutiques, but these areas are not well studied by scholars of the country.Because of its dynamic nature of price change and customer preference, managers face a problem of how to sell the product to reduce the inventory of unsold items and outdated fashions.This book provides insight about the reason of applying clearance sales the customer behavior towards clearance price the relationship between clearance sales and sales volume and the genuineness of the price cut. The study should help professionals in this field and also the different marketers and others who want to further study this area. ····· 10361101572
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This paper is a case study of McDonald`s brand extension into the gourmet coffee outlet industry through its McCafé concept in Singapore. By drawing upon research in areas such as the perceived fit of a parent brand to its extension category, consumers` perceptions on brands and brand naming, this study focuses on a few main objectives. One objective is to assess the level of perceived fit between McDonald`s and the gourmet coffee outlet industry. Another is to assess if a more positive perception of McDonald`s and a greater perceived fit between McDonald`s and the gourmet coffee outlet industry would improve consumers` perceptions towards McCafé. Lastly, this study would also be used to assess the suitability of the McCafé brand name and whether it should have been launched under a different name. ····· 10361101512
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Self-Monitoring as a personality variable gains premium ahead of other postulates of personality research. It refers to a person`s conceptualization or awareness of a social situation, his notion of the proper response and the manner in which he actually responds to be socially accepted. It is aimed to focus on the cross industry perspectives to derive strategies needed to unveil the secrets of Sales Excellence through Self-Monitoring. Global business ventures transformed industry, commerce and the foreign trade. There is a paradigm shift in orientation. West is looking towards east and is focusing on the oriental expertise and integration of approaches to build success. The whole world is looking at India and China as the emerging nations for the years to come. As U.S President `Barak Obama in his visit to India declared, - India has already emerged . This book provides a series of recommendations based on the empirical outcome to set up channels identify, deploy and motivate sales force in an emerging market economy like India. The high self monitors and high sales performance is underlined using the empirical approach to the problem at hand. ····· 10361101416
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Services Marketing: Empirical Issues, places marketing issues within a broader general management context. The present book includes in its wide spectrum all the five issues on services marketing: the influence of marketing orientation on firms` marketing competency use of social, structural and financial relationship marketing programs in building customer-salesperson and customer-firm relationships and the importance of service quality in bank selection for mortgage loans. Examining the response of female fashion shoppers towards the mall atmosphere and the effects social cues in the store environment on store image are also presented in this book whom act as empirical issues of highlights by marketers and managers. The chapters presented lay out the building blocks for studying services and understanding how consumers behave in a services context. Hence, this book grants substantial deliberation on information concerning to services marketing issues in Malaysia. This book may be used for support material for courses in either services marketing or service management. ····· 10361101263
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Green is not just a trend, a fad or a movement neither is it just a result of the media hype. Jake Grant (2008) calls it the next revolution (after the Internet). Green has grabbed the general public`s attention and they have become increasingly critical and political in their consumer behaviour. This has resulted in corporations spending millions of dollars on green marketing and the communication of green efforts in general. Many businesses have jumped on the green bandwagon and the number of green markets, businesses and marketing campaigns is growing. Thus, green is losing its uniqueness. It is therefore time to question if it is still appropriate to consider green as a differentiation factor in marketing communication. ····· 10361101258
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour Red , the word Royal and the mythical image Phoenix have the greatest positive effect on the respective aspects of rice brand perception. ····· 10361101203
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In today`s business world customers have much more choices and alternatives as they had in past, this exposes the fact that if a customer is not happy or satisfied with a service, product or brand he has plenty of preferences, substitutes and replacements to source it elsewhere. The book in your hand explores all the dimensions of customer loyalty in telecom sector of Pakistan and discusses all its major players. Mobilink Pakistan being first GSM service provider of mobile telecom business in Pakistan since 1994 and offering a wide range of products and services to its 30 million customers.Company is operating with two brand names Mobilink Jazz for pre-paid customers and Mobilink Indigo for its post paid or monthly line rental customers.This book evaluate all the possible factors that affect customer loyalty of all major players in the telecom industry including, mobilink, Ufone, telenor, warid and Zong. Mobilink enjoyed itsmonopoly from 1994-2001, with the arrival of Ufone monopoly turns to competition and all the big giants are trying to win in today,s business antagonism. In this book all market players are discussed in detail with their portfolios. ····· 10361101199
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray COMPETITIVE MARKETING focuses on the usage of elements of Marketing Mix in relation to achieving goals and objectives of marketing at different supply of product situation be it ample, shortage, inflationary or recession period. Competitive Marketing allows both domestic and foreign enterprises compete favourably to the emancipation of individual business organization. It particularly teaches domestic enterprises various marketing strategies including organizational structures/strategies on the best form of managing competition. ····· 10361101154
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the levels of web adoption for marketing purposes by small and medium sized enterprises (SMEs) in Egypt. Web adoption is specifically defined in this research as the ownership of a website to communicate and/or deliver travel services to a target market.This research is thus interested in how the web is being used to interact with customers. Additionally,the levels of adoption represent the different levels that SMEs go through in their adoption process starting with not owning a website to being a simple adopter to being a sophisticated adopter. Non-adopters do not own a web site. Simple adopters own web pages that have facilities for information provision and communication whereas sophisticated adopters own web pages that have facilities for online booking and completing a full transaction online. It is worth noting that the levels of adoption are interrelated and are not static but are part of a process of eEvolution. ····· 10361101103
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destination competitiveness. To provide a strategic context to the study, branding as a key element of destination marketing was clarified the strategic role of branding /re-branding in the positioning/repositioning of a destination was outlined international trends and best practices in branding and positioning were evaluated and the destination marketing situation in Zimbabwe, with particular emphasis on the status of branding and positioning, was determined. To determine key stakeholder attitudes, experiences and expectations regarding the branding and positioning of Zimbabwe as a tourism destination, a stakeholder survey was carried out during 2006 and 2007. Stakeholder groups included in the survey were key industry representative bodies, national tourism authorities, publicity associations, tour operators and airlines flying into Zimbabwe... ····· 10361100893
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Creativity is arguably the most important factor in achieving advertising success, making it a hot topic amongst marketing experts. However, it should be realised that even though considerable amount of research has been dedicated to the subject, there are still many unresolved questions mainly due to the abstract nature of the term. Many practitioners have attempted to invent a universal definition while questions such as how it could be measured and what its outcomes are, have also become the subject of thorough examination. This book aimed at Marketing/Communications professionals and academics presents an overview of the findings of previous creativity research while it also aims to provide further contribution to this growing field through the exploration of the effects of creativity on purchase intentions when discounting between-brand effects as well as the possible influence of demographic variables on the outcomes of creativity. ····· 10361100864· 1 · ::::: · 16 ·· 17 ·· 18 ·· 19 ·· 20 ·· 21 ·· 22 · ::::: · 27 ·
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