für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray La propuesta del presente proyecto de grado es un plan de marketing de la línea bifosa de la marca Troikaa y proponer soluciones a la empresa para una mejor comercialización con sus canales de distribución. El estudio surge ante la necesidad de incrementar las ventas de dicha línea de productos Troikaa que tiene un ingreso bajo y eso se debe al casi reciente ingreso al mercado de la ciudad de Cochabamba. ····· 1036189766
für 26.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Los beneficios que genera una empresa dependen directamente de las habilidades comunicativas de su equipo de ventas. Podemos tener el mejor producto del mercado, pero si carecemos de vendedores competentes, muy posiblemente peligre la viabilidad de nuestra compañía. Por ello, en este breve libro explicamos las claves de la buena comunicación, con un estilo sencillo y directo. Nos adentramos en este complejo mundo, apuntando los errores más frecuentes, al tiempo que ofrecemos consejos para paliar tales fallos. Hemos incidido especialmente en tres aspectos: (1) la comunicación verbal frente a la no verbal (2) las habilidades sociales y (3) las estrategias de (des)cortesía. Con frecuencia, no somos conscientes de la imagen que proyectamos cuando nos relacionamos con otras personas, puesto que carecemos de herramientas con las que analizar este hecho. Si bien es cierto que en esta ocasión nos hemos centrado en contextos de venta -hay ejemplos continuos de interacciones en entidades bancaras-, esta obra también puede resultar muy útil a cualquier persona interesada en incrementar sus habilidades comunicativas y en mejorar su imagen social. ····· 1036189649
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Film is of increasing importance to a destination since it can put a place on the map and is more effective than tourism advertisements as it is viewed by millions of people. The purpose of this thesis is to get insight in the way Greece attracts foreign film producers to the country and in what way these films can contribute to the destination branding of Greece. More specifically, this thesis presents the case study of the film Mamma Mia! which has been shot in Greece in 2008. The way this film can contribute to the destination promotion of Greece has been explored, as well as the reasons for Dutch tourists for wanting to visit a specific destination because of film. By means of analysis and interviews with key persons in the tourism industry and film industry of Greece main issues were discovered. The results are used for recommendations to the Greek National Tourism Organisation / Ministry of Tourism on how to position Greece as an interesting filming location to attract more foreign film producers to the country. Next to that it can be used for recommendations on the promotion of films that take place in Greece, in order to attract more tourists to Greece. ····· 1036189246
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray E-Commerce has emerged as an imposing, challenging and ever changing business tool, aiming to usher in a new era. The successful implementation of E-commerce requires extensive exploration of the perceptions revoloving around it. The book deciphers the perspectives of the customers and e-marketers towards E-commerce and the problems related to it, thereby evolving e-marketing strategies. The e-strategies derived revolve around the 4Ps viz:Product (providing product-related information, comparitive shopping aid, Maintaining quality, customization) Price (no middlemen so low price and no hidden cost) Place (timely delivery, simple ordering system, clarity of after-sales service, payment security) and Promotion (Search Engine optimization, Return on time invested). The enmeshed state of the web has attracted the attention of the researchers, marketers and the customers, thereby unfolding many interesting findings as the research progressed, the same have been shared in the book. ····· 1036189156
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The purpose of this study was to analyze tourism marketing in Ethiopia with respect to major objectives including to identify significant variables/ dimensions that attracts tourists to visit Ethiopia and determine their level of satisfaction identify most attractive tourist market segments in Ethiopia examine the amount of revenue generated from international tourists who visited Ethiopia and Ethiopia s market share in world tourism explore the feasibility of governments promotional strategy used to promote tourism assess the performance of marketing intermediaries in enhancing the level of tourist s satisfaction in Ethiopia etc. To realize this objectives a research instrument was developed for international travelers, management groups of the various sectors in tourism and host communities. Various hypothesizes were also designed, developed, and tested using appropriate inferential statistics: independent t-test, one way ANOVAs, correlation analysis, step-wise multiple regression analysis, factor analysis. The major findings of the study have various significant managerial implications for destination marketers. ····· 1036189129
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Growing high technology and FMCG industries depend on the advertising agencies for communicating strategy for their brands and building connect with the customer. Globalization has helped brands to reach consumers faster. Differences in culture, economic conditions, demographics, languages, penetration, media exposure and infrastructure pose challenges for the brands. Global brands successful in one country may struggle to have a position amongst other markets. Brands are constantly working to get the mind share and sustain market share. Some Global brands are customized to meet local needs of the consumers. Also some brands position themselves as a premium brand in one country while economic to premium brand in others. Many Global food chains have products and services customized to local consumer palate. Companies seek the help of Advertising agencies to get a mind share of the consumer. A strategic planner provides direction for the brands and builds the brand key. This book has tried to give an insight into the critical role of strategic planners in an advertising agency for a successful and sustainable business strategy. ····· 1036189089
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand `Pakistan` through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey. ····· 1036188942
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Advertisement is one among the Promotion mix tool. It is a non personal and paid form of communication such as Television,Radio,Brochures/fliers and Billboards, with the aim of attracting, reminding and convincing customers to buy products/services (Kottler & Armstrong,1997). In Tanzania, most Banks are investing a lot on advertisement as one of the strategy to attract more customers. The author has tried to highlight on the effectiveness of those advertisements (that is, media and strategies used), through a case study analysis of one of the Banks. This was made possible through assessment of the level of customer`s awareness about the Bank advertisement, advertisement strategies and guidelines used by the Bank, the challenges that customers and Bank face in advertisement and the suggestions on what is to be done by the Bank to ensure a continuous attraction of customers. ····· 1036188567
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This research focuses on consumer creativity and uses frameworks from creativity theory to understand consumer behavior. Because this is a relatively new field of inquiry, the work belongs mainly in the context of discovery. Therefore, the topic was approached in an open, exploratory manner. Instead of formal hypotheses, a set of propositions and models were developed and tested empirically in a field study. Four concepts relevant to the understanding of consumer behavior from a creativity perspective are advanced: (1) creative cognitive processing, or the degree to which consumers engage in creative processing during decision making (2) creative product, or the degree to which a solution to a consumption problem is considered creative (3) creative person factors, or different psychological facilitators of creativity (i.e., knowledge, motivation, innovativeness, and efficacy) and (4) solution evaluation, or the degree to which a consumer evaluates his or her solution to a consumption problem favourably. In line with previous literature, a conceptual model, as well as four propositions about these concepts and their relationships, was developed. ····· 1036188455
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study has been conducted on `Celebrity endorsement affecting consumer`s attitude towards the advertisement and purchase intension` to understand the impact of celebrity endorsement on the young generation via different channels. It includes the consumer`s behavior and in what direction advancements should be made so as to know how celebrity endorsement of a product can enhance the company`s sales. The right match of celebrity for endorsing the brand or product is important to know about the perception of viewers and consumers purchase intention. The manuscript consists of five chapters. The first chapter deals with the introduction which discusses the concept of celebrity endorsement and consumer behavior. Chapter two contains the summary of various studies which have been carried out by different authors in the related field. Chapter three focuses on the need for study of the objectives, research methodology, managerial implications and limitations. Chapter four contains data analysis and interpretation based on the responses received. Conclusions on the basis of findings are the components of chapter five. ····· 1036188410
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray A new type of economic offering has lately appeared in the market scene: the provision of Unique Customer Experiences (UCEs). UCEs occur `when a company intentionally uses services as the stage and goods as props to engage the customer emotionally in a way that creates a memorable even`t (Pine and Gilmore, 2009. The present work represents an attempt to deeper explore try the potential consequences for companies providing UCEs. A field experiment was carried out in a hairdresser establishment in Madrid in order to test the effects of UCE on two main customer variables: Word of mouth (WOM) and Revisit intentions. Overall, the present study presents an innovative marketing strategy, which opens a new door for businesses struggling to succeed in the challenging nowadays world. ····· 1036188349
für 35.91€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The book on branding provides a platform by the student, managers, lecturers, business owners and the society to apply the various branding concepts and strategies. The academics will benefit through learning how various taxi owner managers established the logos, brand messages, trademarks, colours, symbols and experiences. Consumers of the taxi services will also understand how brands are created and used in any environment. Visitors from other cities and towns will know the type of taxi brands. This basis is built on the ground that brands stay in the minds of people. The proliferation of taxi brands in Harare and other towns make it noble to find out the issues and atmosphere behind such brands. Any other industries that are experiencing similar hype of brands will see some green lights on how to do it better. The views and responses of stakeholders in the mini survey were analysed to produce branding strategy features in the industry. The findings and associated discussion are therefore critical literature for future writers in the area of branding. ····· 1036188277
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Charitable giving and donors` behaviour has received extensive attention in past research while the case of non-donors has been highly neglected. As charities need more and more funds to sustain their actions toward the cause they are supporting, they need to find as much resources as they can. However, the charitable market is saturated and faces fierce competition (Eveland and Crutchield, 2007). Besides, with the recent recession, the amount of the donors` contributions tends to decrease. It is suggested that there is an opportunity to broaden the market by extending the study of charitable behaviour to non-donors. Based on Westaby`s statement (2005a) that reasons are better predictor of behaviour than attitudes, this paper presents the results of a study that examined the reasons for and against giving money to charities within the context of two European countries, the UK and France. It investigated whether the two populations` behaviours differ or common marketing tactics could eventually be developped. Eleven qualitative interviews were caried out in each country with donors and non-donors. ····· 1036188242
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The ultimate goal of any business establishment is to remain in business profitably through production and sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business company to stay in business is having a well developed marketing strategy. The ultimate success or failure of a company depends on its marketing strategy. So, it should be implemented effectively to achieve the company s objectives. Having this in mind, this book has been designed to assess the marketing strategy practices of Brewery factory in light of an integrated framework. Both primary and secondary data collection instruments were used to collect data. Closed ended and open ended questionnaires along with interviews were used for the purpose of data collection. The selections of the respondents were carried out by using purposive sampling research method because no other departments were concerned about marketing strategies and the researcher took all the respondents of marketing staffs as a total population of the study. ····· 1036188193
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In today s competitive environment delivering high quality service is the key for a sustainable competitive advantage. Customer satisfaction does have a positive effect on an organization s profitability. Satisfied customers form the foundation of any successful business because customer satisfaction leads to repeat purchases, brand loyalty, and positive word of mouth. There are numerous studies that have looked at the impact of customer satisfaction on repeat purchases, loyalty and retention. Many researchers point out the fact that satisfied customers share their experiences with other people to the order of perhaps five or six people. On the contrary, dissatisfied customers are more likely to tell another ten people of their experience with product or service. Companies and organizations are facing new conditions of doing business because of the rapid development in technology. The 21st century consumer has seen many technological advances especially in the field of telecommunication and information technology. Globalization and deregulation process have enabled growth and an increase in competition. ····· 1036188188
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The present study is a sociolinguistic analysis of language variety choice in Moroccan television advertising discourse. To find out whether language variety choice is random as some admen claim or whether it is rule-governed, we relate admen`s choices to sociolinguistic norms generally governing language variety choice in the Moroccan multilingual speech community. The general hypothesis is that the use of the language varieties as governed by the context of advertising would coincide with the diglossic function of these varieties in the speech community. As data, we examine a sample consisting basically of ads recorded over two weeks from the Moroccan national television channel, TVM. Language variety distribution in these ads is examined according to five variables, deemed significant to language choice: the circumstances of broadcast, the medium (written/spoken), the social domain of use of the product, the nature of participation and the persuasive genre. ····· 1036187654
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The dissertation A Study of TRP Measurement in Jammu City deals with measurement of TRP in Jammu city. The project is completely based on the human behavior and the perception of the viewers. Before going for measuring TRP in Jammu city, the researcher have tried to find out the trend analysis of TRP of 5 different dominant entertainment channels in India. From that study it can be concluded that the TRP of Star Plus, Sony TV & Gemini TV is declining because of new entrants in the television industry like Star One, Colors, NDTV Imagine, 9X, Neo Cricket, etc. and also Zee TV s TRP is also rising but there is as such no effect on TRP of Sun TV. Then, after that a detailed questionnaire has been prepared and the process of analysis is done. In the research, MS Excel & Minitab 15 software has been used to do the analysis. From the study, it can be concluded that it is Colors who is always at the top, whether it s Monday, Saturday or Sunday at whatever time it is. It is because of the prime time that has been chosen for measuring TRP in the research. ····· 1036187246
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Women in Advertisements book answers a number of questions related to the way women appear in advertisements of an economy in transition. How ads generally portray women in Serbia What is public opinion about the way women are portrayed in Serbian advertisements How do men and women react and respond to advertisements that contain stereotypic or offensive portrayal of women Where do differences in perception of men and women toward gender role portrayal in Serbian advertisements occur and what may be reasons for this to happen Are Serbian consumers keen to punish companies that are using offensive ad campaigns Does Serbian context differ from context of Western countries regarding to focal gender issues in advertising ····· 1036187197
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Improvement in web technologies has increased the visibility of competitors offerings, which improves the customer s ability to compare these offerings. Despite the comparability of service offerings, only very few studies include competitor-oriented information. Therefore, this study proposes a framework that concurrently incorporates the drivers of customer evaluations for their existing and next best alternative offering. This research found evidence of the dual impact of switching costs, and hence they should not be considered in isolation. This study supports the enhanced role of relationships and financial barriers in building and destroying customer value, respectively, and further, their reversed effect on the attractiveness of alternative offerings. ····· 1036187162
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray A growing number of marketing researchers and practitioners are considering value as an essential constituent of marketing strategy development and implementation. Delivering superior value to customers is a key to creating and sustaining long-term business relationships. In order to differentiate themselves through improved customer interactions, wood products companies need to understand how they can create value in international business-to-business relationships. This book examines how wood products companies create value in international business relationships. As a highly competitive player worldwide, this book focused on the perspective of Finnish wood products suppliers. A conceptual framework of supplier`s value creations in international business relationships was developed, and a nationwide survey with a structured questionnaire was conducted to closely examine prevailing experiences and perceptions in both primary and value-added wood products companies in Finland. The distinguishing characteristics and possible measures of Finnish wood products suppliers` value creation in international business relationships were discussed in conclusion. ····· 1036186993
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray 30 years after Jacoby (1976) defined consumer behaviour to include disposition, researchers still comment on the lack of research in this area. Whilst disposition in general has received scant attention, especially storage as an alternative means of disposition has been efficiently ignored. This work seeks to contribute to filling a part of the big knowledge void by exploring storage of meaningful possessions in particular. In doing this, the work offers a review of the related literature, namely on disposition, self-concept, and meaning. 12 middle-aged and elderly Norwegian consumers were interviewed, providing valuable insight into their relevant storing behaviour. The study illustrates the consumers attaching sacred-, social-, and hedonic meanings to their possessions, which together constitutes the main determining factor for the decision to store. There are provided evidence suggesting that storage can function both as an individual means of disposition and as a divestment ritual. This is due to the fact that the possessions meanings were affected by the prolonged storage to different extents and in different directions. ····· 1036186811
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The purpose of this monograph is to understand the elements which exist within a brand and how they can impact the consumer. This paper will examine how consumers perceive brands with the use of Aaker s personality dimensions and also use Fournier s brand typology to recognise and disclose relationships. A total of one hundred individuals completed each questionnaire the results illustrated a correlation between the most descriptive brands and those which were ranked most desirable. The second questionnaire provided insight into the perceived personality of the brand, in the eyes of the consumer. The results indicated that each of the four brands clearly expressed one personality trait. Research findings from the interviews provided insight into the brand typologies and how they are created. This process allowed an understanding into the importance of logo s, symbols and name to the consumer to be understood. An important finding was that of the celebrity brand and its impact upon consumers, another finding was the use of brands to express an image by adapting the perceived personality of the brand. ····· 1036186768
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The market of functional foods is developing dynamically in the world and in Hungary, too. However, while dairy industry and baker industry have launched several successful products on the market, the functional development of canned food industrial products is still only an opportunity. The overall objective of our research was to contribute to the improvement of canned food industrial products based on consumers needs by providing information for elements of a potential marketing strategy. This book gives a complex marketing research about the topic. Several types of market research tools were applied such as focus groups, means-end chain analysis and a big sample in-home survey in Hungary. The research tries to give practical advices for industrial innovators with marketing attitudes above all. However, some theoretical deficiencies were found so a part of the research tries to give answers supporting the theoretical side of the topic as well. ····· 1036186708· 1 · ::::: · 19 ·· 20 ·· 21 ·· 22 ·· 23 ·· 24 ·· 25 · ::::: · 27 ·
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