····· lezzter Preis 44.10€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Sin lugar a dudas, la globalización y el nuevo orden económico son innegables. Hoy en día es imprescindible saber usar estrategias y habilidades efectivas para vender. Para hacer esto realidad y convertir el éxito en costumbre es fundamental entrenarse y desarrollar habilidades personales y competencias técnicas que se adapten a esta nueva economía y forma de hacer negocios. Entre otras cosas, `Cerrar más Ventas, los Secretos y los 6 Pasos para Triunfar` te entrena como consultor/asesor para utilizar las más innovadoras estrategias que todo vendedor moderno necesita para diferenciarse y ganar a la competencia. Aprenda el paso a paso para lograr una venta exitosa, interiorizando el proceso y las técnicas a usar a diario para establecer una comunicación sólida y duradera con los clientes, destruir las objeciones y ganar más negocio en tiempo record. Este innovador modelo desvela sin tapujos contenido directo y útil de fácil implementación con todas las habilidades y estrategias necesarias para aumentar las ventas de forma significativa. ····· 1036123932
····· lezzter Preis 35.10€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Cuando una persona logra producir un alimento orgánico entra a un mundo diferente, un mundo donde va tener muchos ojos vigilando lo que siembra, cómo lo siembra, cómo cosecha, cómo produce y cómo lo comercializa este reto es difícil, pero si lo logra tendrá contento a un segmento de consumidores preocupados por su salud y que están dispuestos a pagar por un alimento orgánico. El productor que le apuesta a lo orgánico está tan preocupado por cumplir las reglas de la producción que olvida cómo lo va envasar o empacar y termina tomando malas decisiones no hay nada peor que un alimento orgánico en un envase no ecológico y sin un sello que lo avale. Este libro le da al lector un panorama de los diferentes materiales para envasar o empacar alimentos orgánicos la mayoría de ellos con insumos ecológicos y/o reciclables. La principal aportación de la publicación es la completa descripción de las ecoetiquetas que se manejan a nivel mundial y las características de las mismas. ····· 1036122845
····· lezzter Preis 35.10€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray El libro es la propuesta de un procedimiento para la gestión comercial minorista en el plan maestro de la ciudad patrimonial Cienfuegos y surge a partir de la necesidad de integración del comercio a dicho documento estratégico. En sus páginas se diseña un procedimiento, fundamentado en las técnicas del marketing de ciudad, que contribuirá a la simbiosis ciudad-patrimonio-comercio y al desarrollo estratégico de la ciudad patrimonial como producto turístico. ····· 1036122693
····· lezzter Preis 44.91€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Desde hace decenas de años existen oficinas especializadas en implementar el llamado Sistema de Información Turística o Sistema de Información al Visitante. Esencialmente, su propósito es ofrecer información de interés sobre productos, servicios, atractivos y normativas en los destinos turísticos. En esta obra se demuestra que este sistema puede ser optimizado si las oficinas adoptan una Estrategia de Comunicación Integrada de Marketing que contemple de una forma planificada y coherente todas sus acciones. La extraordinaria experiencia vivida en INFOTUR Villa Clara, uno de estos centros especializados en Cuba, confirma este hecho. A través de la aplicación de un procedimiento para elaborar la Estrategia de Comunicación Integrada de Marketing en INFOTUR Villa Clara se reedificó un Sistema de Información al Visitante que desde hacía años coqueteaba con la ineficacia. Los resultados pueden ser generalizables a otras entidades cuyo propósito sea satisfacer la curiosidad del visitante en cualquier destino turístico. La propuesta resulta de obligada consulta para profesionales del sector, estudiantes de turismo y quien desee aprender a comunicar desde su organización. ····· 1036122632
····· lezzter Preis 32.31€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Este caso comprende el establecimiento de procesos de marketing relacionados con la prestación de los servicios ofrecidos en los almacenes del Comité de Cafeteros del Quindío. En una primera parte se muestra la historia de este establecimiento comercial y la inclusión de conceptos de servicios y marketing relacional en los mismos, y se complementa con la importancia de la fidelización del mercado agrícola, el cual aplica como solución a los retos planteados por los Almacenes del Comité de Cafeteros del Quindío en su quehacer institucional. Dentro del proceso de aplicación del marketing relacional se presenta una metodología que permite visualizar la manera de cómo debe tenerse en cuenta que las ventajas más importantes se alcanzan en el medio-largo plazo, mientras que a corto plazo se logran resultados que tienen que ver con la reducción de costos de los procesos de relación con el cliente. ····· 1036122560
····· lezzter Preis 44.10€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray A partir de la estrategia de mercadotecnia con causa, en la que se hace una alianza entre una organización no gubernamental y una empresa con el fin de financiar alguna acción de beneficio social, este libro plantea la posibilidad de una alianza comercial entre empresa y una cooperativa de productores en sustitución de la ONG con el objetivo de crear desarrollo económico y social en una comunidad de manera directa. Con una alianza de marketing con causa la empresa incrementa sus ventas, logra construcción de marca, genera clientes leales y en este modelo propuesto la cooperativa gana acceso a canales de distribución. Se hace el análisis del caso de la cooperativa de producción Campesinos Ecológicos de la Sierra Madre de Chiapas CESMACH, exportadora de café, cuenta con certificaciones de comercio justo, orgánico y produce café bajo sombra situada en la reserva natural El Triunfo en Chiapas, México. Como parte del contexto y antecedentes a esta propuesta se estudia la experiencia del esquema de certificación de comercio justo o FLO (fairtrade labelling organization), el modelo de Negocios Inclusivos y el mercado de café tostado molido en México. ····· 1036122532
····· lezzter Preis 35.10€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray El término Industrias Culturales es un concepto de máxima actualidad hoy en día. Cada vez son más los estudiosos del área que tratan este tema en sus libros y en sus artículos académicos. Pero lo cierto es que dentro de estos estudios, siempre se excluye a la Publicidad, profesión estigmatizada desde sus orígenes y que consideran no cumple los requisitos para erigirse como Industria Cultural. Este asunto es fuente de polémica y son varios los autores que se posicionan en contra de este `no reconocimiento`, postulando que la Publicidad si debe tener tal consideración. Nosotros, a lo largo de este libro, queremos sustentar con argumentos sólidos el hecho de la que la Publicidad debe ser considerada como una Industria Cultural más, por razones que aportaremos a lo largo de estas páginas, a través de las cuales también profundizaremos en el fenómeno publicitario. ····· 1036122411
····· lezzter Preis 53.10€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray El comportamiento del consumidor está determinado por una serie de variables que dictan la forma en la que una persona se comporta frente a las situaciones de consumo. De esta forma el comportamiento del consumidor frente a las marcas privadas, también conocidas como marcas propias o marcas blancas tiene como determinantes principales, por una parte, las características psicográficas del individuo y la percepción que este mismo tiene acerca de ellas. Este libro pretende realizar un acercamiento a la variedad de matices que componen el comportamiento del consumidor de marcas privadas y muestra los resultados de una investigación que se llevó a cabo con consumidores de la Zona metropolitana de la ciudad de Guadalajara, México. Además intenta delimitar un escenario general de los factores que intervienen en el proceso de decisión de compra de los productos de marca privada así como identificar la actitud que tienen los consumidores ante este tipo de marcas. ····· 1036122348
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Tomando como base el atractivo natural de la zona de la Gran Piedra en el Parque Baconao de Santiago de Cuba como destino turístico, seleccionado para el diseño de una excursión turística a caballo, atendiendo a las demandas que ofrecen los clientes que permanecen en el hotel Bucanero, así como también a la ubicación geográfica que la instalación dispone dentro de esta misma región del Parque nacional Baconao, todo ello contribuiría a complementar y diversificar la oferta turística del hotel. Es por tal motivo que surge la necesidad de desarrollar un producto y en específico una excursión ecoturística que, respetando los principios en los que se fundamenta el ecoturismo en Cuba, y conociendo las riquezas de los recursos naturales, socio culturales e históricos de la zona de la Gran Piedra del Parque Baconao en Santiago de Cuba. El diseño de este producto turístico permitirá mostrar los valores patrimoniales de la región, diversificar las ofertas turísticas, así como complementar el principal Producto Sol y Playa para el mercado canadiense cautivo en el Club Bucanero de Santiago de Cuba. ····· 1036122057
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray A través de un análisis de la actual imagen pública que proyecta la Agencia de Viajes Ecotur S.A. en Granma, Cuba, se abordan elementos relacionados con el Marketing, la Identidad y la Imagen Corporativa. Se enjuiciarán algunas formas de gestionar los aspectos relacionados con la imagen pública en la empresa, proponiendo el estudio de la temática, así como la metodología a utilizar para la aplicación de estos elementos a las circunstancias reales de la agencia. ····· 1036122029
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Telemarketing services represent an easy way to reach customers in different part of the world. However, a study regarding consumers behavior is lacking. For this reason, we authors in our research wanted to compare and analyze the behavior of customers toward telemarketing from developing countries-Moldova and Pakistan and from developed country-Sweden. At the beginning we expected to find an obvious difference in behavior between the two group countries, namely that consumers in developed countries are using more often telemarketing services than in developing countries. However, our data analysis has shown that consumers from Sweden, Moldova and Pakistan are not eager to go for telemarketing services. Consumers preference for shopping is more directed for traditional buying coupled with online shopping. We have found that the following factors can have a strong influence upon changing consumers behavior towards telemarketing in these countries: trust in quality, confidence that telemarketers can provide with best solution for their problems, convenience, reliability, familiarity and a strong legal system which can protect their consumer rights. ····· 1036121517
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews. ····· 1036121368
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book provides a fascinating detail of consumers online repurchase behaviour and specific implications for policy, industry, and the academia. The 21st century has witnessed an exponential growth in global online social and business activities engendered by new technology applications, and consumers requirements. This book is the first account to profile a comprehensive assessment of Internet and online commerce development in Malaysia in relation to other regional countries such as Singapore, Japan, Korea, Hong Kong, Thailand, and Indonesia, and an empirical examination of consumers perception on online repurchase intentions using data from Malaysia. This book is insightful on the roles of Internet technology in online businesses the perceptions of consumers on eight key determinants of consumers online repurchase behaviour, growth opportunities and challenges for online business. ····· 1036121089
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main goal of the project was: to find out whether it is an attractive option for an Icelandic seafood company- Blueice Group to enter China seafood market with products for end-consumers. The work was split into two phases. The first phase was delicated to scientific analysis of the market. The second phase was marketing strategies,implementation plan and feasibility analysis based on the results from China seafood market analysis. The results are evaluated and suggestions made for the company. The conclusion of the research indicates that it is possible and an attractive option for Blueice Group to enter China seafood market. The author suggests it should be done in two stages, each of them carefully planned and more deeply evaluated, before a definitive decision of market entry is taken, because some of the information used in this project is constantly changing. ····· 1036120665
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Independent businesses in today s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers perception was the dissatisfaction due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them. ····· 1036120576
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Marketers have recognized that strong brands can be leveraged through brand extensions. There is reliance on brand extensions while launching new products. The book covers consumer evaluation of brand extension in hypothetical categories in an Indian context. In addition, Employee`s perception, distributor study, retailer study and experimental study is part of the book. The book intends to offer very interesting insights to marketing students. The success evaluations of Lux is compared with that of Nirma in deodarant category Amul is compared with Maggi in Potato Chips category, LIC is comapared with Reliance in banking categort Bajaj in car and Tata in bikes category. Although this appears hypothetical extensions, many of the extensions have become reality and will become reality in future. The study also captures the evaluation of India Post in Banking category. ····· 1036120121
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Neuromarketing is a new field where experts from field of neuroscience and marketing have tried to incorporate neuro technologies with marketing techniques to answer the hidden truths in minds of customers. Neuromarketing is a study of human brain through neuroscienctific technologies, like FMRI scanner, EEG, or eye tracker, to get a deeper insight into the psychology of consumer buying patterns. On the other hand, ATL advertising stand for above the line advertising that includes mediums like, television, newspaper, and billboards. In this advertising the marketers tailor the message to access mass audience through these mediums. ATL advertising though is expensive, but is the most effective way of delivering integrated marketing message developed for a product or a brand. The book explains neuromarketing and ATL advertising separately, and then finds ways to utilize the results of neuromarketing for making an advertisement more effective. It also explains how marketing and neuroscience should be merged. The motive is to find out the available and potential resources to conduct a neuromarketing research within Pakistan and to highlight the conventional ways of devising an IMC. ····· 1036119883
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The study is undertaken under the auspicious of Ethiopian Agricultural Research Organization. It deals with the problems of agricultural marketing and the performance made by the primary Agricultural Cooperatives. Primary agricultural cooperatives in Ethiopia are mainly undertaking input and out put marketing in Ethiopia. They are not disbursing any credit to the farmers. This is one of the limitations of primary cooperatives in Ethiopia. Several cooperatives are dealing in coffee also. The cooperatives are starving for funds during procurement times. Government in several regions help them. In general primary cooperatives are doing very useful service to the farmers.In other regions the cooperatives approach commercial banks for funds, which is a bad ethics. Because in Ethiopia Cooperative Banking is yet to develop. The study shows that primary cooperatives are able to compete with the private trades and provide better services to them. ····· 1036119873
für 49.41€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Consumers have become highly environmentally conscious. This is especially reflected in their practices of eco-friendly utilization of resources. From companies` perspective it has become vital to clearly understand their attitudes to forecast their resulting behavior. In the past, massive research has been conducted in numerous fields of study to understand the attitude-behavioral relationship. This particular study focused upon Pakistani consumers` attitude towards environment in general and the affect of these environmental friendly attitudes upon eco-friendly automobiles purchase intentions. The foundation of this research was based upon three key variables measuring environmental attitude namely: environmental responsibility, environmental values and environmental knowledge.The significant findings of this research are that the variable environmental value positively influences the ecological behavior of consumer, whereas environmental knowledge and responsibility don`t have any impact upon changing the ecological behavior of consumers in Pakistan. ····· 1036119705
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study is about science and art of an effective advertising in Indian context.It is the exercise to find out ways, methods, tecniques that give meaning to the color, words and images to consumers in relation to a brand.At present advertisement has passed the phase where informational assimilation had remained the core challenge of an advertising campaign.Now, it is the struggle to remain meaningful, contextual,relevent, in vogue and convincing till the end where huge media noises and competing brands intereference constitues the consumers environment. Thus, our present focus is to make a message heard amidst the huge noises of the consumers` and market`s eco- system.Advertisement has to survive in this set-up.If advertising succeeds in this endevour, it can prove its potential as well as effectiveness. The present study has examined the same problem in relation to low involvement product category in indian context. ····· 1036119664
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The book was written with the intention to unfold the marketing practices experienced in small and medium sized firms with specific focus of restaurant and catering industry. The figure and facts and results mentioned in it, highlighted the significance of marketing practices in SMEs. Unfortunately the SMEs structure is unstable in Pakistan, and need of a concrete and comprehensive structure is required. SMEs are the major chunk of total establishments operating in Pakistan and contribute a significant amount in GDP hence viable policies and practices are essential to improve the performance of this sector and turn it into a most substantial contributor in economic growth. This book identified the determinants of marketing practices and SME performance and provided a guideline for SMEs owners and managers to improve their financial outcomes with the help of effective marketing practices as proposed. ····· 1036119494
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The burgeoning adoption of social networking tool for promotion of business has tremendously changed the face of many businesses in the last one or two decades. This increasing adoption of social networking by businesses poses entirely new set of demands on enterprise IT and business owners every day. No matter the nature of the business, owners of businesses now believe a solution for promoting their business is available through social networking. While this claim may be true, an extensive market research may be necessary in order to get the best and appropriate solution for the business through social networking. In contemporary PR, marketing and events business especially entertainment it has become practically impossible to thrive without social networking. YouTube, Twitter, Facebook, and other social networking sites have suddenly become essential tools in a PR professional s overall marketing / promotional toolkit. ····· 1036119463
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray IMC is continuous interactive and integrated process of developing brand communication, strategic planning, implementation and assessment that better satisfies the interests of all stakeholders. Market demassification and fragmentation of media are among the external factors that have motivated the need for change in the marketing communication the resultant factor is integrated marketing communications (IMC). This research is a mono method as questionnaires are floated to 1000 respondents of different MNCs but the response rate is only 10%. A deductive approach and logical reasoning is used which means that this research have epistemological positivism. The finding shows that there is a positive and significant association of IMC on brand orientation which indicates that marketing managers should give due attention to the execution of IMC process. ····· 1036119315· 1 · ::::: · 20 ·· 21 ·· 22 ·· 23 ·· 24 ·· 25 ·· 26 · ::::: · 27 ·
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