für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destination competitiveness. To provide a strategic context to the study, branding as a key element of destination marketing was clarified the strategic role of branding /re-branding in the positioning/repositioning of a destination was outlined international trends and best practices in branding and positioning were evaluated and the destination marketing situation in Zimbabwe, with particular emphasis on the status of branding and positioning, was determined. To determine key stakeholder attitudes, experiences and expectations regarding the branding and positioning of Zimbabwe as a tourism destination, a stakeholder survey was carried out during 2006 and 2007. Stakeholder groups included in the survey were key industry representative bodies, national tourism authorities, publicity associations, tour operators and airlines flying into Zimbabwe... ····· 10361100893
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Creativity is arguably the most important factor in achieving advertising success, making it a hot topic amongst marketing experts. However, it should be realised that even though considerable amount of research has been dedicated to the subject, there are still many unresolved questions mainly due to the abstract nature of the term. Many practitioners have attempted to invent a universal definition while questions such as how it could be measured and what its outcomes are, have also become the subject of thorough examination. This book aimed at Marketing/Communications professionals and academics presents an overview of the findings of previous creativity research while it also aims to provide further contribution to this growing field through the exploration of the effects of creativity on purchase intentions when discounting between-brand effects as well as the possible influence of demographic variables on the outcomes of creativity. ····· 10361100864
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray As a result of constant and overwhelming exposure to the modern consumer, traditional advertising has endured intense scrutiny due to its intrusive nature. It has therefore become necessary to be innovative in enticing and involving the consumer. Personalized advertising is a recently developed platform that can revolutionize the manner in which individuals are approached and in turn lead to a paradigm shift in the way advertising is developed. This paper presents the cutting-edge approach of personalization in interactive media utilizing a format which draws upon information such as demographics, psychographics, personal preferences, consumer clustering, and new opportunities in mobile space to create an advertisement targeted and tailored to individual consumers. In this context, this paper will initially discuss issues related to the provision and implementation of personalized advertising in mediums such as the Web, digital TV and mobile phones. Subsequently,personal research conducted via a statistical survey will analyze and comprehend the consumer`s attitude towards this development. ····· 10361100828
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Geographic market definition has become increasingly important in many industries. This is due not only to its managerial implications, but also because of its importance in antitrust policy. The effect of different geographic definitions on market share and the systematic differences among them is the major focus of this research. The analysis is conducted at the store-level on five geographic market definitions, in seventeen metropolitan areas, for two large retail grocery chains. Market share is measured on two dimensions. One measure is sales per week for each store. The second measure is square feet of selling area for each store. The sample consists of 11,420 supermarkets from the 1997 Trade Dimensions database. ····· 10361100786
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This research was conducted to examine the relationship between the marketers` values and marketing ethics moderated by their religious faith. For this study three Independent variables were used i.e. Idealism, Relativism and Machiavellianism. In addition, Religious faith was taken as a moderator and the dependent variable was Marketing Ethics. The results found that Idealism and Relativism have a significant impact on Marketing Ethics. On the other hand, religion was found to have no significant relation with individual perceptions about marketing ethics. In addition the study found that there was no significant difference in the marketing ethics of the different ethnic groups. ····· 10361100679
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The purpose of this book is to contribute to the body of knowledge with in the domain of green marketing. Therefore, this work intends to identify the influence of four independent variables including perceived government legislation, media exposure, safety and health concerns and self- efficacy on the mediating variable of environmental attitude. The mediating effect of environmental attitude and the dependent variable of purchase intention of lead-free electronic products will also be investigated. Through a self-administered questionnaire among 170 lecturers working full time in University Sains Malaysia (USM) main campus and (USM) engineering campus the study found some revealing insights through the results of this study safety and health concerns and self-efficacy, had a significant positive influence on lecturers` environmental attitude, while media exposure had a positive direct influence on purchase intention. As for environmental attitude the mediating variable, it did not act as a mediator between the independent variables and the dependent variable of purchase intention. ····· 10361100660
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In recent times consumers worldwide are feeling the pinch of unethical organizational practices. This book asks whether public relations has become the willing spin doctor of organizations using persuasive techniques to extract maximum profit from customers. It examines the relationship between marketing and public relations and finds that public relations is a discipline in trouble: one that is unsure of its real role in the organization. This could lead to a situation where the two-way communication between consumer and company is damaged, to the detriment of consumers. It suggests that this situation might be avoided if public relations repositions itself in the organization`s value chain, and acts as an ethical conscience to the organization, as well as an active partner in the marketing process. ····· 10361100643
····· lezzter Preis 11.40€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Im Oktober 1994 ist unter dem Titel «Business Class - Manager in der Westentasche» eine Sammlung von Glossen erschienen, die der ehemalige Werbeprofi und langjährige ADC-Präsident Martin Suter seit 1992 für die `Weltwoche` geschrieben hat. Der ausserordentliche Absatzerfolg, den das programmatisch im Westentaschenformat gedruckte Büchlein erzielt hat, bewog uns, eine weitere Folge, Suterscher Aperçus zum Thema « Führungselite » vorzulegen. Ganz offensichtlich besteht ein Bedürfnis nach Information über die Wirtschaft, auch wenn zuzugeben ist, dass dieselbe in der Darstellung Martin Suters eher das Aussehen eines Hühnerstalls als eines mit italienischen Designer-Möbeln ausgestatteten Bürotrakts hat. ····· 10361100554
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The customer satisfaction is a big issue and the key of success in every branch of marketing. The work `An Analysis of Customer Satisfaction in Food Retailing` describes the situation in the firm selling foods in detailes. Proposes recommendations for improvement and points out the weaknesses as well as the strengths of smaller retailings and comments their possition in the market full of competition. It is an example of typical and useful survey which could be applied on any type of customer. ····· 10361100382
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book presents two concepts place marketing and event marketing. Theoretical knowledge within these concepts is not widely spread, they are usually examined separately but not together. A lot of companies use event marketing in order to promote their products or services. But what about cities Can they use events in order to attract more tourists, residents, investors and industries Can the event be one of the tools for communicating a city image As an example, this work examines the Finnish city of Mikkeli. Year by year Finnish cities become more and more popular among Russian tourists, investors, universities and employees. Mikkeli is among these cities. But it needs to increase its awareness among Russians and find new ways of attracting them. An event can be one of these ways. The purpose of this work is to get a better understanding of place marketing how events are used as a promotional tool of place marketing and, based on the developed theoretical framework, to evaluate the value of place marketing practices to position the city more favorably compared to its rivals, to probe the interests of the potential customers and find the ways of how to attract them. ····· 10361100301
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The study focused on the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing when producing personalized jobs, and how the market for personalized printing in Europe differs from that in the US. Personalization is a marketing tactic in which various media channels are used to send a personalized message to a consumer or client based on their interests. Personalized print one media channel that can be used in the marketing mix is divided among different applications such as mail merge, transactional print, versioning, moderate personalized print and highly personalized print. An online survey was distributed to printing companies across Europe via the International Confederation of Printing and Allied Industries (Intergraf). A total of 37 printing companies participated in this study. ····· 10361100251
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Recently there has been an increase in the emphasis on government agencies to ensure total customer satisfaction while delivering services to stakeholders.The demand for government services are growing at a faster rate and undeniably, the concept of privatization in government has also led to an improvement in services in many areas including the Malaysian Timber Industry. This research aimed at identifying the level of customer satisfaction towards service quality and the findings may lead to create a brighter future for timber industry in Malaysia. The concept of SERVQUAL dimensions was deployed to assess the current level of customer satisfaction. Apart from the above, with the aid of statistical tools and appropriate methods of customer satisfaction measurement, the study gauges the relationship between service quality and customer satisfaction. ····· 10361100066
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Present book is an outcome of a research undertaken, relating to a current problem of agriculture, which is crucial in the study area. This book depicts a clear picture on the distress sale of agricultural produces and role of marketing agencies. The study area covers three important agricultural centers namely Thiruvarur, Koradachery and Mannargudi of Tamilnadu State, India. While selling the agricultural produces, the farmers have two types of marketing agencies viz., organized and unorganized marketing agencies. In this context, the role of regulated markets and marketing cooperatives in selling agricultural produces has been discussed. The author recommended for a better coordination of Co-Operative marketing societies and regulated markets that can avoid distress sale of agricultural produces, which benefit the farmers ····· 1036199953
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Cooperative members expectations about the types and quality of services that should be offered and their criteria for performance of services have a major impact on the level of satisfaction or dissatisfaction felt. Members satisfaction on the benefits obtained by establishing cooperatives should be evaluated by the level of the deviation of service expectation from perceived service performance. Thus, cooperatives performance should be continuously checked against the level of members satisfaction. This book therefore, depicts a clear picture on the performance of primary coffee marketing cooperatives and there by to identify factors that impede members satisfaction, and to evaluate the performance of coffee marketing cooperatives in the study area. ····· 1036199951
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The concept of social networking in creating and maintaining brand awareness has emerged as a prominent field in literature. This book focuses on identifying the concept of social media s influences on branding. Social mediums are popular mediums for marketing and advertising a product. This book offers a description of the terms social networking and social media marketing. An effort has been made to study the awareness of people regarding the usage of social network mediums. Social media is beneficial and valuable for organizations as it is often integrated and is a source of formal or informal information. Not just organizations, the use of social media is also increasing in different industries. For example, Facebook alone is creating and adding value to industries like Telecommunication and Fashion industry. It is providing an interactive platform to customers in order to express their ideas, opinions and thoughts. Customers can easily access their favorite brands and products through Facebook. ····· 1036199858
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The implication of personified branding in order to brand the political workers of the parties can render the fine traces of democratic reform of Pakistan. This research has attempted to check the impact of promotional strategies upon the brand personality of the political party workers. Three hypotheses have been drawn. The first hypothesis verifies the existence of relationship between the promotional strategies exploited in order to build the persona of the political workers as political brands. The second hypothesis confirms the existence of the same relationship in the sole reflection of the opinions of political party workers. The third hypothesis ensures the relationship between promotional strategies and brand personality of political workers. This illustrates the subsistence of strong association between the effective deployment of promotional strategies and brand personality of the political party workers. This research is among the pioneer work being done in Pakistan on the Political Brand Development. ····· 1036199733
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Brand Awareness is an essence of brand equity. The expense deployed on building brand equity by giant companies of well-known brands is not an easy job. It s worth understanding the two-way communication between the brand and the consumer that how Brand Awareness(which is one of the important key to reach the ultimate level of the success of any brand) paves the way for Consumer/Brand Loyalty. In the era of dramatic environment and uncertainty, brand power is still going strong through extensive research on the marketing strategies and the brands(product/service) associated with it, to generate revenues and build long-term relationships with the consumers i.e. by establishing constant brand awareness, favorable associations, identity, personality, positive brand image, trust, preference and at last loyalty. This Book is based on in-depth research about Brand Awareness and how its underlying factors drive to attain Consumer/Brand Loyalty. It`s interesting to find that Perception acts at times, as a mediator between Brand Awareness and Consumer/Brand Loyalty but it varies according to the product categories. ····· 1036199596
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray With a growing complexity of food supply chains, consumers are today concerned with being distanced from the actual origin of the food they buy and eat. This thesis explores the potential of traceability of regionally produced milk in regaining trust from consumers and adding value to the products. The medium-sized Swedish dairy Skånemejerier has developed a patent pending technology with which milk cartons can be traced through their website and mobile application. On commission by Skånemejerier, this thesis sets out to find the value proposition in the novel technology - how to improve it and to find opportunities for its commercialization. A customer survey, website interface analysis, several qualitative interviews and literature on food traceability constitute the major inputs of data. A number of practical opportunities for how to improve the offering are presented, together with several more strategic approaches on expanding the offering into business models. This book was originally written as a Master`s thesis for Skånemejerier, but any marketing and communications professional with an interest in traceability of consumables will find this and interesting read. ····· 1036199097
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In the increasingly commercialized world of sports, football is among the most prominent events. Game settings are the focal point of stadium supporters and television viewers around the world, transforming clubs and players into valuable medium vehicles of firms looking to reach through the advertising clutter of modern society. When the Swedish footballer Zlatan Ibrahimovi was to leave his Italian club Internazionale in 2009, he had a lucrative individual endorsement deal with a sport apparel manufacturer. Due to substantial investments, made to promote Ibrahimovi as brand ambassadeur, concerns were raised whether he could join a club that was sponsored by a competing manufacturer. The situation implied that besides finding an athletic connection to a new club, there were also complimentary brand effects to consider. In this book we define the football club as a brand platform to be leveraged by firms looking to enhance their brand equity. Brand loyalty outcomes of consistent and conflicting sponsorship scenarios are examined, and sponsorship mechanisms explored. ····· 1036198988
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Customer relationship management (CRM) is a concept that has been giving opportunity to both internal and external customers of an organization in exploring critical information. The contact center is a unit of CRM that helps in integrating valuable information through company s telephone system, chat groups, Interactive voice response, facsimile transmission, electronic data interchange, voice over internet, web sites and e-mail touch points. All these will result in satisfying customer self services for new product purchases, assist in up-selling and cross-selling and creating customer loyalty, value and profitability. Disappointedly, despite the enormous increasing acknowledgement of CRM importance, very little literatures have focused on the impact of CRM applications on inbound contact center performance. This book argued on the need for managers to relook into their over concentrations on operational variables as a measure of efficiency. It also explains the positive impacts of knowledge management and technology based CRM on first call resolution (FCR) and caller satisfaction within the inbound contact centers. Key benefits for practitioners and academia are also discussed. ····· 1036198864
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book emphasizes the effects of internal equity on customers satisfaction and their intentions of re-purchasing. It is a survey within the `Language Learning and Translation center` which investigate the concept of equity in the process of customer relationship management in marketing. This research thus connects various concepts as internal equity, customer satisfaction and their intentions of re-purchasing. It is thus to say that nowadays the practice of an ethical marketing is vital to companies survival. It confirms the equity theory Underlined by URBAIN (1979) KOTLER and DUBOIS (2003) Morisson (2005). It is also a geomarketing tool since it helps to understand marketing and communication practices in Africa especially in West Africa region. It is thus a book which may be interesting to national and international Marketing, Sales, and Communication managers investing in Africa to better understand their customers in order to adapt and personalize their products or their services. ····· 1036198626
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Tourism destinations face various challenges in the implementation of m-technologies and although mobile applications are used by some destinations, many are in their early stages of development. Few destinations have yet managed to develop credible mobile services. In particular, small and medium-sized enterprises (SMEs), which are the backbone of the tourism industry, have struggled to embrace new technologies, e.g. e-commerce applications, which has prevented them from benefiting from new technologies. It is unclear which business model will emerge to make mobile services viable. This study aims to explore the way that tourism destinations deal with these issues and will develop a mobile information model integrated with a mobile destination coding system to help tourism stakeholders optimise their exploitation of m-technologies. The major contribution of this research is Tourism Mobile Information Coding System (TMICS) - a mobile coding information system which aims to provide tourists with destination information through their mobile phones. It is anticipated that the new system will enhance tourism destination stakeholders marketing efforts. ····· 1036198576
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray M.B.A is one of the most reputed course in the field of management, especially after the liberalization in 1991. This course includes both theory and its practical application during summer training program. Theoretical knowledge particularly has less importance without its application in real life. So now a day s summer training for MBA is really helpful to one being familiar with the professional set-up. It also gives the opportunity to the students to apply their theoretical knowledge into practical aspects. I feel honoured to have the opportunity of pursuing my summer training in JK PAPER LTD., a renowned and reputed company in the field of PAPER and PACKAGING BOARD. The project work entitled as TO EVALUATE JK PACKAGING BOARD PERFORMANCE IN THE MARKET WITH THE HELP OF CONJOINT ANALYSIS was allotted to me. The marketing tool selected here for completing this project was CONJOINT ANALYSIS . It is the latest technique used to understand the various attributes of the product. The finding of this survey will be of great value for the JK PAPER LTD., in formulating their future marketing strategies in DELHI. ····· 1036198478
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communications. It also highlights their limited adoption rates for Business-to-Business (B2B) marketing initiatives. The final conclusions are referred to those companies which design, produce or distribute software solutions that sometimes have been nominated by users as Lovemarks`. This book draws a general overview for the current situation of social media, their integration within 2.0 platforms, and the new possibilities that they offer for marketing and corporate communication. Some important concepts like marketing-oriented companies , conversations , trust , loyalty or customer-oriented initiatives will be emphasized. New opportunities for interacting and capturing the audience s feedback will also be pointed out. Furthermore, technological implications about blended marketing initiatives will be discussed. ····· 1036198393· 1 · ::::: · 17 ·· 18 ·· 19 ·· 20 ·· 21 ·· 22 ·· 23 · ::::: · 27 ·
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