für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The burgeoning adoption of social networking tool for promotion of business has tremendously changed the face of many businesses in the last one or two decades. This increasing adoption of social networking by businesses poses entirely new set of demands on enterprise IT and business owners every day. No matter the nature of the business, owners of businesses now believe a solution for promoting their business is available through social networking. While this claim may be true, an extensive market research may be necessary in order to get the best and appropriate solution for the business through social networking. In contemporary PR, marketing and events business especially entertainment it has become practically impossible to thrive without social networking. YouTube, Twitter, Facebook, and other social networking sites have suddenly become essential tools in a PR professional s overall marketing / promotional toolkit. ····· 1036119463
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray IMC is continuous interactive and integrated process of developing brand communication, strategic planning, implementation and assessment that better satisfies the interests of all stakeholders. Market demassification and fragmentation of media are among the external factors that have motivated the need for change in the marketing communication the resultant factor is integrated marketing communications (IMC). This research is a mono method as questionnaires are floated to 1000 respondents of different MNCs but the response rate is only 10%. A deductive approach and logical reasoning is used which means that this research have epistemological positivism. The finding shows that there is a positive and significant association of IMC on brand orientation which indicates that marketing managers should give due attention to the execution of IMC process. ····· 1036119315
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Today, the only constant thing in an evolving market is the change in consumer dynamics. Over a period of time, the Indian market has come to stand as distinctly divided like the religions and castes of India. The Indian markets are categorised into urban and rural markets and each of these markets have its own characteristics and potential. Today, rural markets are the focus of Indian marketers for various reasons that include the current and future potential of the market. The size of the market covers two- thirds of country s population and half of the national income comes from rural population. The Indian rural market with its vast size and demand base offers a huge opportunity that Multinational Companies cannot afford to ignore. Expanding the market by tapping the countryside, many Multinational Companies are entering into India`s rural markets.Although, rural consumers need to purchase consumer goods just as their urban counterparts do, rural consumers have a different set of needs that must be met by both package and product. Spending time researching the rural consumer as well as the market before diving in can help to prevent unnecessary struggles and failures. ····· 1036119192
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Informal conversations between consumers are known as the oldest path by which opinions on products, services and brands are developed, expressed, and spread. Individuals like to share their experiences with one another and referrals are an important element in the decision making process of consumption. The vast majority of research in the word-of-mouth realm portrays topics exploring WOM from a macro-perspective, exploring the function and relevance of this phenomenon. Few academic investigations have paid attention in scrutinizing the circumstances in which word-of-mouth is built up. When it comes to developing strategies for triggering WOM, marketing managers can only find superficial non-academic based literature. This study focused in investigating the viability of positive WOM to be triggered and managed by brands. An exploration of the whole architecture of WOM was deployed and an understanding of the motivations and social arrangement in which positive WOM cases have been structured was sought. ····· 1036119075
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The book shows how press advertisements in Poland, Great Britain and Russia depict women. It answers the questions where the woman s body is presented in advertising more often, where she appears as an independent person, or in the role of wife and mother. It indicates what are the differences in image of women in these countries. The work describes as well the situation of women in Poland, Great Britain and Russia. It shows the cultural stereotypes in these countries and the distinction between man and woman in the consumption. ····· 1036119067
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies. ····· 1036119021
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterprises. It aims to develop and test a theoretical model that can help to understand and interpret the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This book builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. Overall as the theory in the field of E-Marketing is still in its infancy stage and is not yet well established, this book can be considered as a step towards a theory building in the field of E-marketing. ····· 1036118902
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Electronic word-of-mouth (eWOM) is an important aspect in the online buying space, especially online reviews. Online reviews are experiences, evaluations and opinions of companies, products, or services. Often, reviews are the only or predominant source of decision-making aid used by consumers. Companies realise that these reviews may have an enormous influence on consumer s purchase behaviour. The most important factor which emerges from the literature study is trust. For consumer reviews to be effective as decision-making aids, the consumer must trust the reviewer. Hence, the CITPI-model (conceptual model of the effects of reviewer s Characteristics and Involvement on Trust and Purchase Intention) is developed. The results of the experiment show that when demographic- or lifestyle homophily is present, consumers find the reviewer (more) trustworthy which in turn has a positive effect on purchase intention. Managers of e-commerce sites, e-marketers and web designers can use these findings to realise the formation of trust within their own consumers. When trust is realised, this will attract more users and will result in a higher purchase intention. ····· 1036118705
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray For fast food brand managers, focusing on brand image and awareness are usually seen as central to the success of marketing campaigns. However, the creation of fast food brand equity required beyond brand image and brand awareness. In this research study, consumer-based brand equity has been simplified into 4 steps, and each of the preceding steps served as a prerequisite for the next successful marketing effort. Therefore, practitioners have to take into consideration that there is no shortcut each of the steps have to be created and brand building process have be monitored consistently. Step 1: Establishing brand awareness, relatively relevant to a specific product class. Step 2: Creating constructive brand cognition. Step 3: Eliciting encouraging brand affect. Step 4: Forming longevity brand conation. ····· 1036118474
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In this multiple-case study, the impact of Corporate Social Responsibility (CSR) on three manufacturing firms in Trinidad and Tobago (T&T) was explored. The problem studied was the lack of CSR awareness, transparency, and formality in T&T firms, which was detrimental to government and private-public sector partnerships in building a caring society through Human Resource and business infrastructure development. The study explored perceptions of CSR among 18 supervisors and managers, activities planned and executed, as well as social and financial results. Data was analyzed from four perspectives involving impact on: employees, external stakeholders (customers, suppliers, communities, and environment), firm performance, and image. Results indicated that CSR initiatives could be implemented effectively after structural and procedural foundations were established. Program efficiency was enhanced by inclusion of CSR in strategic planning and adapting structures for involvement of employees and stakeholders. Implications for social change include facilitating formal efforts to reduce the negative impact of manufacturing firms on employees, environment, and community. ····· 1036118315
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This book aims to observe the many aspects of the fast-food market: it will attempt to ascertain what it is that draws customers to fast-food restaurants and consider the psychological, social and cultural factors influencing customers. Looking at previous studies, it is clear that there has been very many criticism and stress from the government and social activists towards those fast-food restaurants that provide unhealthy food this, in turn, has most likely had an effect on market sales. Thus, a large number of fast-food restaurants have struggled to re-position their products and offer healthier alternatives.This situation may have divided customers and critics into two groups: the first believe that fast-food restaurants have attempted to deceive the public, with regards to providing healthy food, and that they employ propaganda, in order to increase profits.The second group assert that fast-food restaurants already provide healthier options (such as corn and salad), in addition to other options, and that this is excellent progress. ····· 1036118307
····· lezzter Preis 49.00€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Relationship marketing has gained significant consideration is hospitality industry as relationship with customers is crucial for this industry. Due to the growing internet popularity hoteliers are understanding high importance of online communication channels and make substantial investments in its development. This book presents results of an empirical research in online relationship marketing development in hospitality industry. The researches in this topic are not that numerous and in majority authors do cover separate elements of online RM. And there is still no works presenting holistic view of the whole scope of online relationship marketing elements in hospitality industry which is exactly the goal we set for this book. ····· 1036118289
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Dannoe uchebnoe posobie prednaznacheno dlya studentov ekonomicheskikh spetsial`nostey (bakalavry). Dostatochno kratko izlozheny teoreticheskie osnovy organizatsii marketinga kak filosofii i instrumentariya predprinimatel`stva. Posobie v dostupnoy forme znakomit s osnovami marketinga.Rassmotreny printsipy i metody marketingovykh issledovaniy. V didakticheskom plane privodyatsya zadachi, testy, situatsii, terminologicheskiy slovar` po marketingu, chto pozvolyaet zakrepit` i proverit` poluchennye znaniya. Avtory-sostaviteli pri podgotovke etogo posobiya stavili edinstvennuyu tsel`: v dostupnoy forme poznakomit` studentov s osnovami marketinga i putyami ispol`zovaniya etikh znaniy na praktike, poznavat` slozhnyy i postoyanno menyayushchiysya mir marketinga. V knige ispol`zovany teoreticheskie, prakticheskie i spetsial`nye metodicheskie priemy, oblegchayushchie usvoenie materiala. ····· 103615417
für 71.91€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray V monografii rassmotreny teoreticheskie i metodologicheskie osnovy issledovaniya marketinga territoriy. Predlozhena metodika razrabotki programmy razvitiya turizma na osnove instrumentov marketinga territoriy. Proanalizirovano sostoyanie i tendentsii razvitiya turizma v Penzenskoy oblasti. Provedena otsenka potentsiala razvitiya turizma v Penzenskoy oblasti. Issledovany predpochteniya potrebiteley turistskikh uslug. Predlozheny puti razvitiya turizma v Penzenskoy oblasti. Razrabotana programma razvitiya turizma v Penzenskoy oblasti na osnove instrumentov marketinga territoriy i otsenena eye ekonomicheskaya effektivnost`. ····· 103615295
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Self Help Groups(SHGs) have become a significant factor to bring the rural masses in to the main stream of National Life. It helps to reduction of poverty.The capacity building of micro enterprises of Self Help Groups do not have market development strategies and they face a lot of difficulties in positioning their products in the market, relating to other competitor products and markets.The operation of the Self Help Group itself is localized, this means there is limitation in terms of geographical coverage Self Help Group members who generally lack level of literacy, technical competence, market intelligence and entrepreneurial spirit face a lot of difficulties in carrying out the micro enterprise ventures successfully. It is in this context, the researcher identified the research problem for the current study. The study attempts to find out the extent of marketing strategies followed by SHGs. ····· 103613571
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The present study aims at studying the relationship between service quality, customer Satisfaction and customer loyalty in the banks, which is the ultimate goal of customer relationship management (CRM). The growth and development of service businesses over the years have resulted in a massive and highly intense competitive battle-field for the service providers. This includes the banking industry. The primary aim of this research is to acquire knowledge on how well service quality is used as an instrument by the banking institutions to stay ahead of competitors based on its customer s satisfaction. The Indian banking industry is going through turbulent times. The freedom of choice, which, bank customers, did not have earlier because of standardized products and regimented interest rates, has now been given to the customers. The Banks in Ethiopia are evolving to higher levels. Thus a comparative study of CRM practices in the select Banks of Ethiopia and India were conducted in the present study.A modest contribution to the ever growing knowledge in the field of CRM is attempted in this work. ····· 103613564
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray La campaña presidencial de Raúl Alfonsín en 1983 marca un antes y un después en la manera de hacer publicidad política en Argentina. Es importante preguntarse entonces, qué aspectos de esta campaña se convirtieron posteriormente en referentes para este tipo de comunicación. Luego de la derrota de Malvinas, el gobierno militar inicia un periodo de decadencia y profundo desprestigio que desemboca con la llamada transición hacia las elecciones democráticas. Es ahí cuando el candidato por la UCR ve a la publicidad como una herramienta diferenciadora dentro de su campaña: Podemos ganar 42 a 38. Pero estoy convencido de que esos cuatro puntos dependerán de la publicidad . En medio de estos cuestionamientos, es donde se va a centrar este texto, tomando como epicentro de estudio los comicios presidenciales de 1983 y las campañas políticas previas a tal contienda, destacando el logro comunicacional de Alfonsín ante un partido opositor con mayor peso histórico en elecciones y un escenario de debacle gubernamental militar. ····· 103612874
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray La publicidad y comercialización de los servicios que se ofrecen en el mercado es vital para la venta de los mismos. Lo anterior constituye un conocimiento general, ya que es lógico preguntarse de que sirve tener el mejor producto si no existe la manera de mercadearlo. Sin embargo, es más lógico todavia el preguntarse cual es la mejor manera de poner en marcha este proceso de mercadeo para de esta manera darlos a conocer mas efectivamente entre los clientes. El modo de vida actual en el que se vive nos ofrece una gran variedad de maneras diferentes de dar a conocer los productos que vende cualquier organización. En el caso que se muestra en el proyecto a continuación, el cual se refiere al área hotelera hablando de un Hotel específico llamado El Embajador, nos muestra los conceptos base y una explicación extensa de la importancia del marketing online para este sector de mercado y las maneras en que los consorcios hoteleros y turísticos en la actualidad pueden optimizar la popularización de sus servicios y así obtener mejores resultados financieros y empresariales. ····· 103612767
für 35.91€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray En este trabajo se presenta una metodología de negocios aplicada a la industria de productos forestales, específicamente viviendas de madera, puesto que debido al aumento de la población, la globalización y las tecnologías de la información, las empresas tienen que crear competencias distintivas para no quedar fuera del mercado. El contenido de este libro se divide en cuatro: una parte introductoria con respecto a la industria forestal el esquema que consiste en la metodología propuesta La formulación que inicia con entrevistas y encuestas realizadas a los distintos entes como empresas y expertos relacionadas con el rubro forestal para posteriormente analizar los datos, crear una estrategia de océano azul y formular un modelo de negocios canvas y las conclusiones consecuencia del modelo propuesto. El trabajo se enfoca en todas aquellas industrias que necesiten crear competencias distintivas no solo en este rubro sino también en otro tipo de industrias. ····· 103612459
für 32.31€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray El Libro busca contribuir en la recopilación de información que tiene que ver con hábitos de consumo de medios que van cambiando día a día por el uso de nuevas tecnologías, la tendencia a nivel global la cual ha influenciado en los actores de la publicidad en descartar a los medios tradicionales de comunicación por nuevos medios en campañas publicitarias. El estudio se centra específicamente en los periódicos impresos en especial los periódicos impresos.. En el Ecuador existen más de 30 periódicos tantos locales, regional y nacionales. Los 9 periódicos seleccionados son los medios de mayor circulación de la ciudad de Quito de los cuales 2 son gratuitos. ····· 103612339
für 26.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Muchas veces cuando realizamos una compra elegimos una marca entre muchos oferentes que dicen tener el mejor producto que estamos buscando. Pero nosotros elegimos una, ¿Por qué esa . Para muchos una determinada marca es una cuestión de imagen social, para otros, es impensable no comprar esa marca en cierta categoría de productos, pero para algunos, una marca, su marca, es aquella que los representa y por lo cual se sienten identificados, más allá del producto que están comprando. En las próximas páginas me propongo desarrollar esta problemática: ¿por qué existen categorías de productos con marcas más fuertes que otras , ¿cuáles son los factores que inciden en el desarrollo de una marca fuerte ····· 103611466
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Con este estudio hemos querido ver cómo ha evolucionado la sociedad española en las últimas décadas, presentando una visión de cuales han sido las variables que más han influido en esta evolución, analizando tres ámbitos: político, económico y social, observado los hechos más relevantes desde cada perspectiva analizándolos en profundidad. Pero también hemos querido analizar esta sociedad tomando como referencia unas décadas y unos segmentos sociales que han surgido en esas década surgido nuevos segmentos de población como resultado de estos cambios. Analizamos su estructura , su comportamiento, su consumo y sus diferencias o similitudes con la época en la que se desarrollan. ····· 103611404· 1 · ::::: · 20 ·· 21 ·· 22 ·· 23 ·· 24 ·· 25 ·· 26 · ::::: · 27 ·
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