für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This books is about Branding Pakistan purely from a Pakistani students` perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt s Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator. ····· 10361118012
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Marketing communication technologies are getting smarter and reach us in different ways we have never expected to be reached. In a world of attention, the very well known saying Money makes the world go round can now be modified into Attention makes the world go round . Such concepts as Entertainment Marketing, Permission Marketing, and Ideavirus are becoming increasingly popular and must be taken into consideration while trying to communicate different marketing messages successfully. The newly developed techniques generated interest to try to answer a question: What are the non- traditional marketing communication techniques and what is their potential in Latvia and Lithuania In addition, the two sub questions are: 1. What have been the main trends in the development of marketing communication techniques in the world 2. What is the applicability/effectiveness/appropriateness of advertising in toilets in Latvia and Lithuania The results of the thesis give a good understanding of the importance of the non-traditional marketing communication techniques and is a good encouragement to use such techniques more frequently. ····· 10361117997
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Sesame seed is the most important cash crop in major regions of Ethiopia. Farmers in the sub sector generated the biggest share of income from sales of sesame seeds. In this book, it is indicated that 94% of sesame production is supplied to the market. Major determinant factors for market supply were estimated by OLS regression. Sesame market performance was measured using indicators of marketing margins and levels of market integration. Major marketing cost components were identified and transport cost has been identified as the major cost constituent. Market concentration ratios of traders were measured using CR4 market concentration measures. From the analysis, it is proved that there existed tight oligopoly at different market levels.This book will be useful to marketing researchers, economists, policy makers, and any development practitioners ····· 10361117960
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray With accelerating Globalization of the World economy, Global advertising and branding is rapidly growing wherein a small number of agencies developing strategies, styles and content for exports across the World. Prior to Globalization, advertising was undertaken to reach the consumers either for market entry or to retain the existing market share. As two-thirds of 1.21 billion populations are middle class in India and considered as potential consumers, the domestic as well international producers are now increasingly relying on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product, advertising reach and their impact on consumer`s opinion and attitudes. The study suggests primary, secondary and reminding media so as to reach the targeted consumers and address their misconceptions about the durable and non-durable products. The findings are, therefore, very much useful for national and international researchers, advertisers, advertising agencies, media as well as related government agencies. ····· 10361117913
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray En este trabajo se analiza el estado que guardan los monumentos históricos representativos de la Ciudad de Veracruz y se propone una adecuada planeación estratégica para su mejor aprovechamiento. Fueron elegidos El Baluarte de Santiago y La Fortaleza de San Juan de Ulúa, para lo cual se llevó al cabo un estudio censal, mediante una entrevista con el Director del Instituto Nacional de Antropología e historia (INAH) y al encargado y empleados de cada sitio histórico. En los resultados de la indagación, se demuestra, que es necesaria una mayor difusión para la atracción de visitantes extranjeros y que se deben implementar convenios con firmas privadas para financiamiento de los mismos, a través de la implementación diversas estrategias financieras, lo cual comprueba la hipótesis del trabajo Una adecuada planeación estratégica aplicada al fomento de estrategias financieras en apoyo a los lugares históricos permitirá su mejor aprovechamiento en la ciudad de Veracruz ····· 10361117419
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray ¿Con que conceptos debo asociar mi marca para diferenciarme En el presente libro se desarrolla una estrategia de Marca para Frutos del Maipo que le permita diferenciarse de sus competidores en el mercado de alimentos congelados chileno. Para desarrollar la estrategia se estudió al comprador mediante un estudio de mercado cualitativo desarrollado en base a la teoría Means-End Chain y aplicando técnicas de Laddering, que buscó comprender las motivaciones que tienen los compradores de verduras congeladas para consumirlas. Desde el punto de vista académico y práctico, este proyecto evidencia la potencialidad de estas herramientas para comprender el comportamiento más profundo de las personas. Este libro es especialmente útil para investigadores que busquen un marco conceptual para desarrollar estudios de marketing y el consumidor, en particular aquellos que busquen utilizar la teoría Means-End Chain como una herramienta práctica tanto para investigación, como para desarrollar estrategias de marca. ····· 10361117146
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray En la actualidad, la competencia es muy agresiva y las empresas tienen que diferenciarse por su identidad e imagen debido a una marcada tendencia a la homogeneización de los productos y servicios entonces se deben realizar acciones de comunicación para persuadir a los públicos. En consecuencia, se puede decir que una de las principales actividades de una empresa, es la comunicación con sus públicos tanto internos como externos. Por lo que es necesario transmitir una imagen positiva y clara sobre su filosofía empresarial, servicios y productos. Esto obliga a la organización, a realizar un Plan de Comunicación de acuerdo a los objetivos y estrategias de la empresa y al presupuesto asignado. Las Relaciones Publicas y su accionar permiten mantener y fomentar la imagen de una compañía ante sus distintos públicos. Así, la empresa busca un posicionamiento en el terreno de la imagen, persiguiendo siempre la máxima aceptación social. ····· 10361116774
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray La investigación evalúa el impacto de uno de los instrumentos de política pública de promoción de exportaciones, la asistencia de marketing de exportación (AME), sobre el desempeño exportador de la firma. Los instrumentos de AME están presente en Chile desde 1974. Se realiza una revisión meta-analítica de la literatura de investigaciones empíricas en AME en el ámbito del marketing internacional entre los años 1990 a 2005. La investigación empírica es desarrollada en una específica región de Chile, La Araucanía, con una muestra de 73 empresas exportadoras, la mayoría Pymes de los sectores agrícola y forestal. Los datos del estudio abarcan el período 2002-2005. La metodología utilizada corresponde al DID Matching (differences and differences with Matching). Los resultados muestran que la utilización de los instrumentos de AME, ha tenido en general un impacto positivo en el monto de las exportaciones de las empresas regionales, sin embargo, los resultados en su mayoría, no son estadísticamente significativos. Los resultados si señalan que existe una relación positiva y estadísticamente significativa entre la etapa de internacionalización y el desempeño exportador. ····· 10361116261
····· lezzter Preis 49.00€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Counterfeiting is a significant and growing problem in both growing and well developed countries. The studies show that counterfeit products did not use any media advertisement still products can be sold in large quantities. Although role of WOM has been studied for many years for brand or well known products, limited attention has been given to explore the role of WOM in counterfeiting. We surveyed Indian and Taiwanese customers and found following role of WOM in counterfeiting. (1) WOM has significant role in locating counterfeit products, (2) WOM cannot considered as best purchasing driver, (3) referral marketing does work and people share their opinion among strong tie, (4) the impact of PWOM is generally greater than NWOM, and (5) most consumer share opinion that it is unethical to purchase counterfeit products. The author then discusses the implications of this research and offers recommendations for marketers of brand products. ····· 10361116219
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In the social media landscape all Internet users are able to create and publish their content widely on non-commercial terms. In the absence of traditional media publishing chain`s selectivity, a great supply of creative content is available. With this informational boom has also come a rise in the need for overcoming noise. The selection of which content works and which content does not is done by the users themselves, namely through recommending and rating, leading some creators to fame and recognition. These most viewed members of social media have successfully demonstrated a market for their creative work in their capacity to magnetize the attention of crowds. This book, therefore, shows how physiological social media`s filtering mechanisms facilitate the discovery of new talents, determining admission of prosumers` (amateurs) to the field of cultural production as artists` (professional symbol creators). The analysis should be especially useful to professionals in creative industries Marketing and Communication, helping shed some light on the potential of social media in nurturing emergence and promotion of successful artists. ····· 10361116207
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray During the post green revolution period, Punjab has emerged as an agricultural development state. As a result, increased availability of the farm level crop residues, green fodder due to intercrop cultivation and the mill-level residues of the processed products have strengthened the base for a diversified animal feed and eased supply position that might have reduced the cost for rearing the animals. While on the other hand, growing urbanization and income levels thereby increased purchasing power, higher literacy there by health and nutrition concerns, changing life styles might have been providing an impetus to an increase in the demand for this sector, so the study regarding the production and marketing of milk and milk products in Punjab was conducted. The study presented a survey conducted during 2006-2007 in the two districts (Ludhiana and Moga) of Punjab and the results obtained with regard to production, consumption and marketed surpluses, marketing channels for milk and milk products, factors determining channel choices and the various problems faced by the milk producers and the market players were discussed. Several conclusions were made. ····· 10361116176
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Large part of Transaction cost analysis (TCA) literature has emerged from developed economies with most studies centred around large manufacturing firms. Verifying practical validity of TCA to firms in developing or emerging markets require research using firms from these markets. This study introduces a different context for re-examining TCA predictions (using firms from an emerging market). Survey was conducted using Tanzanian firms engaging in producer- distributor business relations representing supplier and buyer firms respectively.Most tested relations did not reveal significant differences between developed and emerging markets (insignificant effect of firms and countries differences) except for insignificant impact of environmental uncertainty on vertical coordination. These preliminary findings suggest relevance of TCA predictions to both developed and emerging markets. Further studies need to involve more countries as well as different set of relations so as to improve validity of these findings. ····· 10361116138
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Social Networks are today part of our social lives and of our business lives as well. They influence every sector and can be source of competitive advantages, if well managed. In particular the present study wants to investigate how social networks have changed the tourist world. The objective is not only to photograph the actual scenario, but also to propose actions that can be effectively implemented in order to face this changing scenario. The main questions that this work tries to answer are: How did the tourist sector change after Web 2.0 arrival ,How is Italy trying to react to this phenomenon ,Are there any examples of success and failure in Italy ,What are the guidelines that can be followed by tourist players and How can concrete returns be measured At the end readers will find a specific application to a real Italian case (Clubviaggi.it). This analysis should be especially useful to professionals in the marketing field and to all those people that want to understand and to investigate the huge potentials of social networks even in an apparently traditional world, such as the tourist one. ····· 10361116137
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In response to wide criticism of brand personality measures for embracing other aspects rather than brand personality construct alone, Geuens et al. (2009) have recently introduced a new measure that consists of personality items only. The present research seeks to empirically examine and compare Geuens et al. s scale with the established alternative measure by Aaker (1997). The data was collected with the use of a split sample approach and by means of questionnaire survey, within the UK premium skincare market. The comparisons were carried out in brand- and respondent-level analyses. The results show that both measures revealed similar patterns in terms of personality profiles of the studied brands, however Geuens et al. s measure discriminated more between brands and between consumer segments. It is concluded that the findings provide solid justification in favour of the new measure s superiority over the commonly used alternative by Aaker in the given research context. This study should be useful to marketing scholars and practitioners alike, or anyone else who may be considering utilizing brand personality measures for marketing efforts. ····· 10361116062
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The objective of the present study is to compare and analyze the service quality perceptions of customers about the public sector and private sector insurance companies. The study also seeks to find the relevant dimensions of the SERVQUAL/SERVPERF scale in insurance industry in Indian context. Exploratory factor analysis was used. As a result five factors were extracted using the methods of principal component analysis. The five factors extracted in case of public sector insurance company explained 78.34% of the variance where as five factors extracted in case of private sector insurance company explained 77.07% of the variance. Regression results show that except tangibility dimension, beta coefficient values for other four dimensions of service quality namely empathy, reliability, assurance, responsiveness are higher in case of public sector insurance companies.Results of t-test led to the inference that there is significant difference in the service quality perceptions of public and private sector insurance companies ····· 10361116029
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The motion picture industry is an interesting business: entertainment is the United States` main export market, and film industry employs over half a million people, with a 2007 box office income of $9.6 billion in the USA and $26.7 billion all over the world, revenues that seem to have a positive growth rate. Analyzing the industry from a business perspective, movie marketing plays a primary role, having the purpose of basically convincing the audience to go to the theatres and watch the promoted film. Of all the different media exploited by movie marketing, this analysis will focus on the most recent and revolutionary media: the Internet. The purpose is to give insights about the possible influence that online marketing could have on the moviegoing decision, and how it can helps to make a movie becoming a blockbuster. ····· 10361116012
für 49.00€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Dove aims at reaching their target women through an innovative approach by using real women with real shapes and sizes in advertising to represent their company. The Body Milk advertisement depicts women with all shapes and sizes from different generations, ethnicity and stages in life, which illustrate the main elements of Dove`s Campaign for Real Beauty. Within the advertisement Dove focuses on women assumed identical to parts of the target audience, which indicates a light selling approach as no product information is provided and the personal aspects of the brand is therefore emphasised. An analysis of the target audience of the advertisement reveals that Dove has chosen to focus on a broad segment, thereby going against main principles of segmentation concepts. An assessment of the advertisement reveals that Dove goes against the norms within their industry by disagreeing with the ideals presented by the media, hence depicting real women. This approach can be affected by the relationship the target women hold towards the media. However, is this an approach that works ····· 10361115856
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In 21st century, social networks and blogs are gaining a lot of popularity among youth. Social networking sites and blogs have played a crucial role in bridging boundaries and crossing the seas and enabling them to communicate on a common platform. It has become a popular and a potential mean for them to stay friends with the existing ones and to grow up their social circle at least in terms of acquaintances. Through this book, I try to find out the impact of social networks and blogs on buy behavior of consumer influencing their personal and professional lives. The book is initiated with the definition of the objective followed with the research methodology used along with the research design, sample size, methods used for the purpose of conducting survey followed by the brief description of the most popular sites and the issues of concern which have come up along the way in all these years since these sites gained popularity are discussed. The next part of the research has the literature surveys comprise of different theories, terminology followed by some practical examples. ····· 10361115850
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Dr. Ram Singh is currently Associate Professor, School of Social Sciences, College of Post Graduate Studies, Central Agricultural University, Barapani, Meghalaya, India. He has a wide research experience and worked in different national and international institute of repute viz, National Dairy Research Institute, Karnal, Haryana, India, Central Soil Salinity Research Institute, Karnal, Haryana, India, Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana, India and International Maize and Wheat Improvement Center (CIMMYT). He is also guiding and teaching post graduate students. His main fields of interest are Agricultural Economics, Natural Resource Economics and Agricultural Marketing. He has authored 27 research papers, 4 popular articles, 12 abstract papers which have been published in various national and international journals and 1 book chapter, 1 project report and 1 research bulletin at research level. He has also participated and presented papers and posters in many national and international seminars, workshops, symposium and conferences. Presently he is Member Executive Committee in Indian Society of Agricultural Marketing, Nagpur (India). ····· 10361115845
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray It has been acknowledged that many prevention campaigns against HIV/AIDS in Mozambique have not reached their goal in changing people`s behavior in terms of condom use. One of the reasons advanced is that messages presented in those campaigns were not adapted to the local reality and culture of the targeted population. This research intends to validate that addressing the cultural orientation of the individuals (in terms of individualism versus collectivism orientation) increases the effectiveness of the message in terms of attitudes and intentions towards using condoms. Moreover, it aims at distinguishing which regulatory focus of the message, between prevention and promotion, is most effective according to the cultural orientation of the individuals. In fact, little is known about the interaction of these two factors in the effectiveness of a message in changing behaviors. The research was conducted in Mozambique with 145 Mozambican participants. The results show that the cultural orientation should be addressed when designing messages to achieve maximum effectiveness. ····· 10361115825
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray How did MINI achieve all that frenzy around its brand How come an automobile company gathers tens of thousands members and millions of posts at a virtual forum Why is so important for a car manufacturer to be seen as a fashion statement and be associated with art Is MINI really seen as standing above competition in the major points of its claimed value proposition Where do might some major risks for the company`s brand value come from The book tries to answer all these questions and provide some other useful insights from the true success story within the automobile industry of the last decade. ····· 10361115822
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Furniture plays an important role in satisfying the social needs of the family. Home is not only a physical state but also includes the net of social relations for family members, friends and neighbors. The home also indicates the identity of the person, reflecting his or her lifestyle and personal values. Furniture represents the changeable part of the home and it helps the individual to express his or her personality and feelings. Through furniture, the family can also express their social status and associated it with memories and experiences of their childhood. In general, furniture plays a very stable and essential role in our lives. Therefore, this book will present a research on the factors influencing patronage of the furniture consumer. ····· 10361115715
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In this study i have treated the role of partnerships in rural development of the country. Albania`s farmers are faced every day with many problems such as: inputs provision ,credit problems,to find the right market etc.For this reason we (me and my supervisor)have treated the idea of partnership business as a solution. As the main source of information is used the information collected by a survey realized in the the communes of the two biggest districts of the country (Tirane and Durres). In this PHD thesis is raised an hypothesis with favorable and unfavorable arguments related to partnerships.Through statistical analysis using Maan -Whitney criteria it is provided that the selected respondents in the area consider the necessity of organization and operation of partnerships for rural development. The main operation areas of partnerships were: partnerships for promotion and development of agriculture,partnerships for promotion and development of fruit-grapes, partnerships for promotion and development of livestock, partnerships for promotion and development of furnishing, partnerships for promotion and development of marketing,etc. ····· 10361115665
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Ricebean (Vigna umbellata) belongs to the group of underutilized plant species which survive because they are still useful to local people and occupying special niches in production systems because of their adaptability to low input and marginal lands. They are continue to be grown and managed particularly in rural areas of developing economies, and are thus contributing to the livelihood of the poor. They are locally plentiful but globally rare, scientific information and knowledge about them is little, and their current use is limited related to their economic potential. Landraces and their wild relatives are the key element of agricultural biodiversity and constitute a key resource maintained and used by farmers in different production environments. Maintenance, utilization and management of this diversity in the field are vital for sustainable agriculture. Commercialization and diversification of ricebean products and linking these products to the market not only gives an economic return to farming communities but also contribute to conserve biodiversity for future. This book would be useful to all those interested in the field of agricultural biodiversity. ····· 10361115660· 1 · ::::: · 11 ·· 12 ·· 13 ·· 14 ·· 15 ·· 16 ·· 17 · ::::: · 27 ·
Affiliate Marketing
AdHoc MeldungenAffiliate & PublisherAdvertiser & MerchantAcademyAntwortenArtikelsucheAdventskalender
AffilitivProduktdatenPreisvergleich
