für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The current study examines, for the first time, the validity of pluralism of marketing practices in the context of Indian retail banking. Further, it identifies 29 CRM best practices from across academic and practitioner literature. This list may be helpful to any organization interested in best-in-class CRM deployment. Next, it examines the degree of deployment of these practices in the Indian retail banking sector and identifies 8 banks which demonstrate superior deployment. These banks are further researched to know the finer details of their deployment. These details can be greatly helpful to organizations interested in benchmarking. Further, it checks for the presence of strong association between retail banks deploying a high degree of CRM best practices and the loyalty levels of their high and medium relationship value customers. The findings are interesting and should be really helpful to both academics and practitioners. ····· 10361133650
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Dry fish is the low-cost dietary protein source in Bangladesh. As far the concern of the researcher, this study is the first of its kind to explore the dry fish consumption behavior in Bangladesh. The general purpose of this study is to apply the general framework of the Theory of Planned Behaviour (TPB), explain attitudes, intention and dry fish consumption in Chittagong city and to extend the traditional TPB-model with some additional variables perceived risk, knowledge, price and cost. The findings showed that attitude, norms and procedural knowledge emerge as the key determinants of intention, while intention, attitude, norms and perceived risk effect on the consumption frequency. PBC, price and cost had no significant effect on intention and dry fish consumption. Perceived quality is found as the most important attribute to forming consumers attitude towards dry fish consumption. The proposed TPB and the extended model both of them fit well with the data and proved the expectations of this study in a promising way. ····· 10361133463
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This dissertation contributes to the literature of sponsorship awareness and effectiveness by investigating the frequent yet loosely-defined term of involvement and empirically tests the existence and distinction of three types sport involvement, fan involvement, and event involvement. Research in sponsorship awareness and effectiveness will benefit from this investigation as it will provide more clarity into the type of involvement that is being referred to when testing this variable and the effect this has on their ability to recall and/or recognise sponsorship. The author provides a review of the literature (as at 2005), the development of the theoretical framework to be tested, the methodology used to address the research problem, a discussion on the research findings, and recommendations for future research in this field. ····· 10361133071
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. The concepts of destination image and destination marketing and branding are closely interrelated. The ultimate goal of any destination is to influence possible tourists travel-related decision making and choice through marketing activities. Although it is not possible to influence all aspects of image formation, tourism marketers try to strategically establish, reinforce and, if necessary, change the image of their destination by communicating a strong destination brand. The purpose of this work is primarily to give an overview of destination image theory and its interrelationships to destination marketing and branding. In this respect, the work aims at finding out in how far a DMO can achieve to develop a marketing strategy that is consistent and somewhat standardised, and yet adapted to the individual market and culture in which it is operated. ····· 10361133011
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Risks have always been an inextricable part of a rapidly shifting economy. They cannot be separated from the institutional arrangements in commerce, technology, media communication and scientific judgment with which they are unavoidably associated. Research has shown that UK mid-sized companies are, however, prepared to seek professional advice for those areas where they know it is available and more than 90% use external risk advisors to help them manage risks. This book, therefore, should help shed some light on this new and exciting product - Risk Frisk® especially useful to professionals such as insurance brokers, auditors, insurers, risk consultants and specialist advisors on technical areas and SME s who do not have any formal system in place to assess risk. In order to help these company products like Risk Frisk® can be implemented and my research has shown that companies are willing to use such a product. ····· 10361132773
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Thematic relations among products are becoming of central importance to marketing practices. This study aims at investigating the link between emotions and people s choices to answer two research questions: Can people s choices be influenced by manipulating their emotions Are people s emotions and their choices linked An experiment is conducted to test whether a preference for thematic choices is related to individuals positive moods. The experiment also assesses the effectiveness of mood inductions for positive and negative mood states. The experiment is about inducing different emotions in participants through music and recording their responses to two type of questionnaires to answer the research questions. The prediction is that consumers in positive mood states are more likely to think thematically. Results have shown that the link between emotions and choices is such that the higher people s positive moods are, the higher their thematic choices. ····· 10361132711
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The purpose of this book is to identify factors affecting intention to use e ticketing system by Airline passengers. This study applies an adoption model of integrating the UTAUT model with motivational and de-motivational factors in order to assess Airline e-ticketing system.Data analyzed indicates that performance expectancy, facilitating conditions, social influence, price saving, time saving and Perceived risk significantly affect on airline passengers intention to use e-ticketing system even though perceived risk has a negative significant effect where perceived enjoyment and effort expectancy risk has a negative significantly affect on airline passenger s intention to use e-ticketing system.Travel agencies and tour operators can improve their e-ticketing systems by considering findings. ····· 10361132616
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Since advertisers increasingly seek greater communication effectiveness, knowledge of consumers advertising preferences is becoming essential in the designing of advertising message. The book assesses the influence of information presentation format in terms of advertising appeal and advertising execution style on consumer s preference of advertisement. Preferences of advertisements change with age and sex. The purpose of this study is to find out the advertising preference of every consumer segment differentiated by age and sex and further explore whether there exists any pattern in the change of advertising preferences through age and sex. The hypothesis stating that the attention, comprehension, retention, attitude and purchase motivation of consumers generated during advertising exposure will remain same in different advertising appeals (rational appeal and emotional appeal) and with different advertising execution styles (animation, slice of life, testimonial, demonstration, fantasy, informative, scientific/ technical evidence, comparison, personality symbol, dramatization) was tested in a 2 x 10 within-subjects MANOVA design for each of the target segment. ····· 10361132587
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This is a research on the effect of price and communication on customer satisfaction in multi-channel shopping, namely, online and through traditional stores. There is an in-depth literature review on the various factors that have an effect on the final outcome i.e. purchase. It is believed that prices are usually lower online. If a firm competes through more than one channel, it is very important that its brand image is consistent through all the channels. Important communication like prices of the products, promotions etc. need extra attention as the company is in contact with the customer through more than one channel and in order to build a loyal customer base, it is imperative that the same information is being communicated. The sample group interviewed comprised of both, the consumers and the managers to know both sides of the story. What the consumers perceive and think at the time of making the purchase and what the managers or the companies put forth to the customers should be in sync. Open ended questions from both the sample groups helped in getting a clearer picture. ····· 10361132570
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. They are living in multicultural environment and having highly westernised lifestyle. Thus, this work is attempt to explore new insight and develop further knowledge of Malaysian Chinese consumers (aged 25 34) behaviour which has been under-researched for sometimes. Previously, marketing researchers (Ong, 1993 Mokhlis, 2009) found that there is no homogenous among Malaysian Chinese in terms of ethnic attitudes and consumer behaviours. Therefore, it would be appropriate to explore Malaysian Chinese s ethnicity ties and self ethnic identification, because it is important in determine continuation of Chinese culture influence. Moreover, this work will also continue to unfold the affect of Chinese culture influences on Malaysian Chinese consumers perceived value in consumption. Furthermore, the qualitative research approach has been adopted in this research. Three naturalistic group interviews and two in-depth interviews were conducted to interview three groups of informants, namely consumers, marketer and retailer. ····· 10361132556
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The majority of films today are not produced with the intent to lure people to visit certain destinations. However, in a sense a destination in a film can be seen as a form of product placement that consumers are willing to spend money on to experience. People can, from their TV sofa or cinema chair, gaze upon places, people, stories and other depictions of attributes that a film consists of. When an attribute stands out it can be powerful enough to create a pulling power for the viewers to travel to the film location and see or experience it in reality. This phenomenon has been referred to as film-induced tourism and is still a relatively unexplored area containing many research gaps. This book attempts to fill some of those gaps and find connections between them in order to better understand the occurring processes within film-induced tourism. Destination images, travel motivation, authenticity and travel behaviour in a film tourism context are discussed and analysed. This book should be of interest for professionals in tourism, destination marketing, advertising and branding as well as governmental organs interested in ways to promote cities and countries. ····· 10361132552
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Over the years, experience-centric service organisations deliver services in which the customer experience is at the core of the service offering the firm dedicates its core resources to making sure that the customer satisfaction is achieved. Art centers have a decline exponentially, as art lovers can view various art exhibitions online. With this, managers of these art centers have a hard task in marketing and making the community aware of the exhibitions and various activities that occurs in the art centers. Normal traditional approach has been used and has failed to reach the target market. This book, therefore, provides an insight approach on overcoming the initial idea of what the local community has of the art center, new ways in which the mangers can use in getting more customers and increasing customer satisfaction. The analysis of this book shed some insight on what art centers increase customer service via marketing and improving overall customer satisfaction and value ····· 10361132462
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Brand Extension is becoming a reality also within luxury, due to the important changes thatthis sector has undertaken. Studies within this area of research have focused mostly onconsumer goods. The purpose of this work is to explore Brand Extension within the luxurycontext. The objective is to define what are the rules that a luxury brand should follow whenextending in new territories, delineating the differences between functional and prestigegoods. The work focuses on a specific area of extension that is the dilution of brand image. Conclusions are the result of an empirical research carried out in the form of an experiment.As for functional goods the beliefs about a parent brand will be diluted when an extension isperceived as inconsistent with the original family brand beliefs. The notion of consistencyvaries between functional and luxury goods. As a consequence there is a greater extendibility, among product classes, for luxury goods. The context around the luxury brand is very important in affecting how the extension is perceived, for incoherent product lines, an extension will have a smaller impact if it is positioned within a context that connects it to it. ····· 10361132321
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan s event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market. ····· 10361132309
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization s success. One ultimately wants customers to be happy with products and services it provides. Therefore customer insight is vital to any business. Organizations constantly try to grab the opportunity of getting more and more quality customers as well as retain them in a long run with the help of their relationships. Business organisations have been forced to adapt their marketing and purchase process due to the recent developments in global environments. The B2B marketplace offers a blend of opportunities to the organizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the B2B markets in Mineral sector in Indian Sub-continent. ····· 10361132256
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization into the new product and the service categories. Consequently, the managers, today, are highly eager to manage the brands. All the factors that contribute to the brand equity in the market are the focal point for the academics and the investors alike. The study investigates two basic marketing tools, namely the advertisement and the price deals as the antecedents of the brand equity. It aims at determining the extent of effect of advertisement and price promotion on the brand equity. On the other hand all well accepted dimensions of the brand equity, like the brand awareness, the brand attitude, the brand loyalty, the perceived brand quality and the brand image, their interrelation and the impact of these tools also is investigated in the broad scenario of the FMCG sector here. ····· 10361132161
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Cities are more and more eager to create a positive brand image about themselves in the eyes of their `customers`. A recent trend in city branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities develop innovative marketing strategies to compete against one another for tourists, investors, companies, talents and so forth, research has scarcely focused on one of the main city target groups: its residents. In this regards, an empirical study is conducted on the image effects of the up-coming 2015 World Expo on the residents of its host city: Milan. ····· 10361132111
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The significance of this research involves the careful study to find the importance of CRM. This new form of marketing, practiced extensively from last two decades across the globe, focuses on CRM practices and its impacts on the companies sales. It will help in: a) devising better strategies for the future, b) guide organization that CRM influence the choice of consumers, c) prove to be a very important tool and instrument in creating brand awareness & loyalty and d) boosting up sales and market share in several ways. It develops understanding that how CRM helps in building brand image and goodwill of company as well as the awareness of the brand. The CRM is multi-dimensional and more effective tool among other marketing tools it is cheap and helps organization to achieve its goals and objectives more widely in the long term. It is proved that CRM campaigns have positive influence on sales activity of the companies and this link is mediated by factors like brand loyalty and consumer purchase intention which have positive effect on sales. ····· 10361131937
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Companies especially in gaming have resorted to invest a lot in understanding consumer behavior to gain maximum benefit for the firm in terms of sales and consumer in terms of gaming experience. Companies have identified that brand community and new media as the best medium to interact with its loyal customers.This thesis intends to make contributions to the understanding of how new media and latest technologies have brought changes in today s marketing environment. Advancement in technology has led to increased number of online activities resulting in augmented interactions between people. This research examines the interactions between consumer and the company and tries to gain insights on the impact of marketing strategies used by Sony to market its PlayStation. It also identifies if the strategies implemented by Sony are effective. And in order to achieve this, both the company and consumer point of view was observed from new media techniques and brand communities.Even though a lot of marketing strategies used by Sony was effective, it was found that the consumer s perception about the reliable source of information was not available from the official forum. ····· 10361131845
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Social Media Marketing is becoming increasingly popular. Companies in all industries acknowledge the necessity of following this trend, some with success, some without. From research can be concluded that most direct selling tour operators are actually using social media as a marketing vehicle, however, a lack of focus, knowledge, proper execution and strategy often leads to failure in achieving (pre-set) goals and expectations. This dissertation provides direct selling tour operators and companies in general with a how-to into social media marketing. It indicates how and why social media marketing should differ from traditional marketing, how a social media marketing strategy should be formulated, how it can be put to practice most effectively and the potential benefits. Throughout the dissertation traditional marketing tools and media form the foundation on which the results are built. ····· 10361131767
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering i.e. clusters` applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing. ····· 10361119775
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale. ····· 10361119772
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The Minangkabau customers can be concluded as having social characteristics that seek for sympathy and reassurance, dependable, excited, institutes values of fun and enjoyment in life as well as warm relationships with others. These social signal are influenced by cultural values, which have been cultivated in the Minangkabau society. Conversely, Chinese customers assist and coalesce with one another to reach a common target. The result of logistics regression test for credit and saving products show partial significance at probability level of .050 and result of Hosmer and Lemershow Goodnes-of-Fit test show total significance at .050. Test result of ANOVA indicates that there is ethnic difference in the consumption of financial products. Thus, from the ethnic graph plot there are differences of the consumption pattern of credit and saving products. This means that Minangkabau customer have been using bank products optimally. On the contrary the plot graph of the ethnic Chinese usage of product is very strange. This means that Chinese customers only use credit products to support business activities. ····· 10361119754
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson`s Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies. ····· 10361119740· 1 · ::::: · 8 ·· 9 ·· 10 ·· 11 ·· 12 ·· 13 ·· 14 · ::::: · 27 ·
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