····· lezzter Preis 20.00€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Points of Sale der Quadratestadt Mannheim und ihrer Partnerstädte Im Rahmen dieses Bildbandes stellen wir, ein Team von acht Studenten der Dualen Hochschule Baden-Württemberg Mannheim, die innovativen Gestaltungsarten von Verkaufsräumlichkeiten der Stadt Mannheim und ihrer Partnerstädte vor. In den eineinhalb Jahren der Erstellung dieses Bildbandes haben wir unzählige Abenteuer erlebt ganz besonders auf unseren Reisen in die verschiedenen Partner- und Freundschaftsstädte. Durch diesen Bildband haben auch Sie die Möglichkeit, diese aus erster Hand zu erfahren - und vor allem zu sehen! Sehen Sie in diesem Buch nicht nur verschiedene Verkaufsräumlichkeiten und deren Gestaltung in der Quadratestadt Mannheim, sondern lassen Sie sich zusätzlich auf eine Reise in verschiedenste Kulturen ein. Sehen Sie, wie Verkaufsräume in China, Kanada, Wales, der Türkei oder vielen weiteren Kulturen gestaltet sind und erleben Sie äußerst private Einblicke und Geschichten. Mit Eindrücken aus Mannheim, Swansea, Berlin, Chisinau, Zehnjiang, Klaipeda, Windsor und Istanbul. ····· 10361153299
····· lezzter Preis 19.99€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Über 50 Millionen aufgerufene Videos auf Youtube, 1,73 Millionen Follower bei Twitter, 2,7 Millionen bei Facebook, 3,2 Millionen bei Instagram, `New York Times`- und `Wall Street Journal`-Bestsellerautor - Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. In seinem weltweiten Bestseller `Crush it!` (dt.: `Hau rein!) zeigte Gary Vaynerchuk bereits im Jahr 2009, dass eine gute Social-Media-Strategie essenziell für den unternehmerischen Erfolg ist. In seinem neuen Werk erklärt er, warum das heute zutreffender und wichtiger ist denn je. Er erläutert seine zeitlosen Erfolgsprinzipien und lässt den Leser an den Erfolgsgeschichten anderer Entrepreneure teilhaben. Das Geheimnis ihres Erfolges ist untrennbar mit ihrem Verständnis der sozialen Medien und ihrem Willen verbunden, alles zu tun, um diese Plattformen optimal für sie arbeiten zu lassen. Und genau darum geht es in diesem Buch! ····· 10361152733
····· lezzter Preis 28.00€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Eine gute Führungskraft erkennen Sie daran, dass die Mitarbeiter ihr folgen. Um das zu erreichen, muss man sich selbst führen können - und das kann man lernen. Dieses Buch zeigt Ihnen, wie Sie Ihre vorhandene innere Kompetenz nutzen und dabei Sie selbst bleiben. Es bietet die richtigen Methoden, angemessen und überzeugend zu kommunizieren und erklärt die Führungsinstrumente und -techniken, mit denen Sie Ihre Ziele erreichen. In Teil I des Buches finden Sie Anregungen und Instrumente zur Stärkung Ihrer Führungsposition und Ihres Führungshandelns. Ihre kommunikative Kompetenz steht hier im Fokus, denn auf der Grundlage überzeugender Kommunikation verstärken Sie Ihren Auftritt. In Teil II finden Sie eine Vielzahl praktischer Vorschläge, Beispiele und Situationsbeschreibungen zu den Themen Motivation, Teamentwicklung, Mitarbeitergespräch und Konfliktbewältigung. In Teil III werden Werkzeuge zu den Themen Verhandeln, Präsentieren und Organisation dargestellt. Die verschiedenen Methoden laufen wie ein roter Faden durch das gesamte Buch. Jedes Kapitel kann aber auch unabhängig von anderen gelesen, die jeweils beschriebenen Werkzeuge für sich genutzt werden. Checklisten und kurze Tests bringen die wesentlichen Aspekte auf den Punkt. Jens Gärtner ist Management- und Kommunikationstrainer mit den Schwerpunkten Personalentwicklung, Vertrieb und Unternehmensstrategie. Er leitet das carpe diem! Institut für Management und Kommunikation in Hamburg, zudem ist er Vorstandsvorsitzender von Weiterbildung Hamburg e.V. ····· 10361151428
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Leather shoe industry, in Ethiopia, is both large and competitive. Therefore, designing and implementing effective strategies targeting to market acceptance/purchase of local leather shoes is crucial to firm s success and survival. Moreover, while offering better quality, organizations in the industry may draw profitability through fetching new customers and retaining the existing ones. However, there seems little research being done on consumer behavior in Ethiopian leather shoes industry. Therefore, the study is an attempt to see the relationship of quality perceptions, satisfaction, and repurchase intentions of the consumers of leather shoes. The results of the study may help leather shoes manufacturers (marketers, decision makers) in understanding product quality perceptions of their consumers, provides guides to in framing their marketing strategies and marketing mixes. It may also serve as a benchmark for consumer behavior researchers interested in exploring the areas of perceived product quality, consumer satisfaction, and repurchase intention. ····· 10361147412
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Consumers are passively exposed to most commercials in a conventional television environment unless they take active steps to avoid them. On the contrary, interactive product placements (iPPL) in an interactive television (ITV) environment would deliver the advertising message only upon the consumer s request. Traditional product placements (PPL) aim to put the audience in contact with the advertiser s brand through simple exposures, so traditional PPL studies focus on the effect on the consumer s memory. This dissertation recognizes that the iPPL can generate actual interactions from the consumer while watching the program, and examines how the iPPL and its interactive natures can change the audience s consumption patterns of programs and the advertising effectiveness in an ITV environment. The primary purpose of this dissertation is to predict the types of products, programs, and audiences that would generate improved effectiveness of iPPL before ITV becomes widely diffused. ····· 10361147320
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Clothing purchases represent the largest selling category on the internet at $13.6 billion (US Census, 2008), however return rates are extremely high at 14-50%, almost twice as high as return rates for most other categories (Barbaro, 2007). This has negative implications for consumers and retailers as the cost of returns and lost consumers is extremely high. High return rates force retailers to take on the cost of restocking and reselling merchandise, with an estimated $100 billion lost annually (Blanchard 2005). This research focuses on online product representation with the goal of identifying the method of product representation that most effectively improves a consumers` ability to make accurate size decisions without negatively impacting brand and product quality perceptions. This research uses interviews to assess retailer beliefs about how best to deploy online clothing visualizations. Next an experiment was conducted to compare alternative clothing model visualizations to assess effects on fit satisfaction, return likelihood, brand and quality perceptions. This study can provide a solution that can improve consumers` abilities to make accurate fit decisions. ····· 10361147209
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Today there are so many services existing in the work field but all the services are not provided/ executed properly. Bank Service Marketing is the desired and new asking service of the customers of the bank today. Therefore this course will help the customers/ providers of the service in an immense way. In this text the writer illustrated so many services of a bank and how the services are provided. It is a practical work sheet of the bank service and try to make understand for any level of the people. ····· 10361147095
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Nigeria has a large domestic market, natural resources, entrepreneurial talent and a geographical location capable of exploiting regional and continental markets. Despite these advantages, Nigeria cannot muster the desired level of gross national savings to achieve a reasonable level of sustainable growth. Foreign Direct Investment (FDI) is a major form of resource flow among countries as globalization narrows domestic and foreign policies towards a common international economic order. FDI requires a systematic focus in the area of employing it as a strategy for market penetration and enhancing economic growth of Nigeria. This book, therefore, provides strategic approaches for determining how Nigeria can encourage sustainable inflow of FDI and obtain a more substantial contribution to the country s economic growth programs. The work is premised on Dunning s Eclectic Theory and the Harrod-Domar Growth Model. The analysis should help bring to focus some factors that enhance FDI in market penetration and its impact on economic growth in Nigeria. It should be useful to students, scholars and professionals in marketing, economics, social sciences and practitioners in other fields. ····· 10361146780
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This essay looks at the various differentiation strategies for a company in the fashion industry. Zara has been chosen because it is a relatively new company which has grown quickly and today has a big market share. The aim of this thesis is to decide which differentiation strategies are the more relevant ones for Zara to attract new customers. This will be done through a discussion and analysis of all five of the differentiation strategies which are product-, channel-, image-, service- and personnel differentiation. The theoretical framework gives an overview of the differentiation strategies it also provides the reader a description of branding, consumer decision process, competitive advantage, strategic customer and key competitors.In the analysis chapter the differentiations strategies will be combined with the empirical information gained through personal interviews with the managers of Zara. The conclusion will provide an answer to research question and some advice for improvement. ····· 10361146768
für 49.00€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This brainstorming toolkit is a guide for ideation (idea formulation), enabling readers to generate valuable marketing campaigns that are on-target and original. With this book, self-sufficient marketers can support themselves in launching big ideas, instead of relying on ad agencies to do their thinking for them. Herein, marketers will find a collection of the world s most advanced techniques, resources, and activities that stimulate movement of the conscious and subconscious mind. For example, a formal, 7-step formal brainstorming technique invites confident movement through the fog of a campaign by improvising, collaborating, and refining ideas. Imagine a sun with the ability to concentrate its complete attention into one mighty ray of light, as opposed to diluting its energy by shining in all directions. Likewise, with this toolkit, marketers learn to focus their energy for increased potency, for improved focus, and for bright results. ····· 10361146590
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. The research s results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today s world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers. ····· 10361146568
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Communication is the only way to learn about something new, there are many ways of communicating with people and one of them is through exhibitions and fairs. In 2011, HAAGA-HELIA opened a brand new Campus in the small city of Porvoo. In order to people to get to know about this new building, HAAGA-HELIA decided to promote it in several countries. The way of communicating the message to the people was through educational fairs. Nowadays, living abroad is among the priorities that young people have and in the labor world it is a recognized experience that companies appreciate. The educational fairs where HAAGA-HELIA has been attending to promote the new Porvoo Campus have a common goal: promote studying abroad in an international culture. Universities appreciate having students from different countries since it en-hances the internationality of their studies and promotes a cultural exchange. Since there is a wide selection of universities is in the world, the only way to market HAAGA-HELIA was to go and meet directly the student. ····· 10361146536
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Affiliate marketing is a network-based e-commerce strategy which has attracted extraordinary attention both in theory and practice over the past few years. All web-oriented firms can benefit from this strategy with full understanding of its mechanism and strategic planning. However, in spite of this fact, in developing markets the state of understanding and managerial attention to this context is still at a low level which negatively affects the strategic development of e-commerce in the society as a whole system. For instance in Malaysia, although e-commerce is being applied, but there is no prior work devoted to affiliate marketing of service SMEs in particular ICT sector firms. This lack of knowledge in the literature poses a challenge for decision makers and policy implementers. ····· 10361146455
····· lezzter Preis 44.10€ ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Retail sales is a major economic activity in all world economies and has advance from the street vendor, the grocery store to the supermarkets and hypermarkets.In the globalized market where the offer of the various products and services that are the requirements of modern daily requirements, the scramble to attract and retain customers is highly competitive.Marketing communication is therefore a premier ingredient in the business art of retail business.While working at Metro Cash & Cary a South African retail supermarket chain, at Eldoret in Kenya, this area of marketing communication was the main activity in the merchandising effort.Retailers have to use innovation in their efforts to reach out to customers for their success in retail sales. In researching and proposing the various approaches that different methods that different retail supermarkets use, this book attempts to help those in retail business to employ modern marketing to attract customers ····· 10361146375
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The legal protection for consumers from abuse by market actors has passed several stages of development. The earliest protection was based on laws of contract and extra contractual liability. But these private law mechanisms have not been adequate enough in protecting consumers interests. Due to this, later on, consumer protection began to be based on criminal law, competition law and regulatory laws of different nature, as well. However, still, the protections based on these laws have their own limitations. To supplement the limitations of these private and public laws in consumer protection, countries began to enact a separate consumer protection regime. Ethiopia enacted a Trade Practice and Consumer Protection Law in 2010 with the same objectives of protecting consumers in the market place.The legal regimes of this law include the scope of application of the law which applies to any transaction in goods and services. Beside this, the rights of consumers and obligations of business persons are basic substantive characteristics of this law. ····· 10361146364
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The growth of Indian pharmaceutical industry from the time of independence has been spectacular and is a shining example of the country s achievements in an area that is highly intensive in science and technology. The industry has achieved almost complete technological self-reliance. It is nearly self-sufficient in the area of bulk drugs and has developed skills to process the high quality formulations such as dispersible tablets, capsules including sustained release ones, gels, drops and IV fluids.After the WTO era industry witnessed several changes and passed through a transitory phase.This study has tried to answer two major issues ie.what should be industry s response to the rapidly changing environment and how should industry gear itself to meet the new challenges and opportunities The study has also focused on issues like self-medication and role of government in the growth of the industry.An attempt has been made to analyze the environment and recommend the strategies for survival and growth of pharmaceutical industry in India.The book will be useful to those who are interested in understanding the marketing and promotional strategies available to pharmaceutical industry ····· 10361146360
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The Destination Choice Sets Model as proposed by Hill (2000) suggests that the selection of a vacation destination emerges from a funnelling process that consists of four main destination sets. (1) The awareness set which includes all travel locations which people might consider as potential destinations (2) The inert set consisting of those destinations the traveller might have too little information to consider (3) The inept set consisting of those destinations that would out out rightly be rejected as destinations one would consider visiting and (4) The evoked set including all the travel destinations which potential travellers might consider being reasonable alternatives in selecting a specific destination. This model was applied in assessing the position of the different Kenya s tourist attractions within the choice sets as perceived by the domestic tourist market. ····· 10361146204
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray En la actualidad, las estrategias promocionales deben tener un enfoque estratégico preciso, pensado en las necesidades no solo del cliente sino también de la empresa, más aún cuando se trata de productos intangibles y de alto valor agregado esto debido a que la exposición mediática de las personas en la actualidad ha aumentado exponencialmente, y una promoción desenfocada sin propuestas de valor claras se diluye fácilmente. La presente obra busca ofrecer a los profesionales del marketing y los negocios en general, un sustento teórico relativo al diseño de estrategias promocionales orientadas a nuevos segmentos de mercado. De la misma forma, sirve de modelo práctico para futuras investigaciones, mediante la presentación y desarrollo de un caso particular: el del diseño de una estrategia promocional para el programa MBA-Full Time de EGADE Business School, frente a un nuevo segmento de mercado, en respuesta a la contracción de la matrícula en Escuelas de Negocio de alto perfil, debido a los altibajos de la situación económica internacional. ····· 10361137903
für 80.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray El objetivo de esta investigación es analizar el uso de los recursos comerciales en las empresas industriales, concretamente se centra en la frecuencia de contacto entre el vendedor personal y sus clientes. Para ello, se recogieron los datos longitudinales durante 2 años de 306 PYMES clientes de un proveedor industrial. Para el desarrollo del experimento se han establecido dos grupos de empresas (experimental y de control). La frecuencia de visitas del vendedor personal para el grupo de control se mantenía inalterada (una vez por mes), mientras que en el grupo experimental se modificaba, pasando a ser de dos veces al mes. Los resultados indican que un aumento en la frecuencia de visitas tiene un efecto positivo sobre las ventas, el valor percibido por el cliente y la satisfacción global del cliente. Asimismo, el análisis de datos pone de manifiesto que la venta orientada y la venta ética tienen un efecto positivo y directo en la satisfacción y confianza, e indirecto en la lealtad a través de estas dos. En conjunto, este estudio revela el papel crítico de la fuerza de ventas y pretenden fomentar el interés académico y empresarial por la gestión eficiente de los equipos de venta. ····· 10361137752
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray En un escenario cada vez más competitivo, los rápidos cambios que se producen en el mercado y la llegada de las nuevas tecnologías dejan cada vez menos espacio al error y la falta de previsión. Por lo que cada día se valora más los beneficios que supone el contar con un plan de marketing, sobre todo, para la comercialización de los pequeños y medianos hoteles, el cual propicia la coordinación de equipos, recursos y materiales en función de la satisfacción del cliente generando beneficios económicos, que se revierten socialmente. El presente libro propone una herramienta útil para la elaboración del plan de marketing en correspondencia con las necesidades actuales y peculiaridades, de los pequeños y medianos hoteles, de tránsito, del destino Villa Clara, Cuba de manera que permita elevar los niveles de efectividad en el proceso comercial que desarrollan. ····· 10361137726
für 35.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray En el presente trabajo se muestra la problemática que enfrenta la Escuela de Graduados en Administración y Dirección de Empresas campus Monterrey, en cuanto a la captación de matrícula para su programa de MBA-Full Time, que es el pilar fundamental de esta importante escuela de negocios para ello se identificó un importante segmento de mercado que no estaba siendo atendido, y éste es el del Subsistema de Universidades Tecnológicas del país, en donde existe un buen número de prospectos que aún no cuentan con el grado de maestría y que están siendo apoyados por el gobierno federal a través del Programa de Mejoramiento al Profesorado (PROMEP), con el cual se beca a los Profesores de Tiempo Completo (PTC) para realizar sus estudios de Posgrado de alta calidad y que a su vez, la mayoría de éstos tiene desconocimiento de tales beneficios para ello se ha generado una base de datos a fin de contactar a los Representantes Institucionales ante PROMEP (RIP), difundir su oferta educativa entre los Profesores prospectos y realizar su plan de promoción a partir de enero de 2010 para asesorar a los PPTTCC en los trámites de la convocatoria PROMEP 2010 hasta la obtención de la beca. ····· 10361137360
für 62.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Esta tesis doctoral pretende contribuir a mejorar la comprensión de los determinantes de la aceptación de los productos en función de su país de origen. A tal fin, se establece un marco conceptual que incluye las aportaciones de las diferentes perspectivas de análisis del comportamiento del consumidor respecto de los productos extranjeros (las perspectivas cognitiva, afectiva y normativa) y que integre propuestas teóricas provenientes de la psicología, la sociología, la economía y el marketing. En nuestro esquema de análisis introducimos variables de naturaleza económica y relacional: la intención del consumidor de comprar un producto de origen extranjero, en tanto que variable a explicar, y la reputación empresarial del país de origen del producto, la confianza en los fabricantes o marcas extranjeras de ese producto y el riesgo asociado a la correspondiente compra, como tres de sus variables explicativas. Como complemento necesario, damos entrada igualmente a variables de naturaleza psico-sociológica del consumidor que condicionan su grado de aceptación de los productos extranjeros: el patriotismo, la apertura cultural, el etnocentrismo y la animosidad. ····· 10361137229
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray La presente tesis doctoral fue desarrollada a finales de los años noventa y principio del año 2000, cuando conocer los factores que determinaban la satisfacción de los consumidores con sus compras online era un todo un reto en España. En primer lugar porque aun no existía una masa crítica de compradores que permitiera realizar estudios al respecto. En segundo lugar porque ya se vislumbraba que el comercio online representaría toda una revolución en determinados sectores, como por ejemplo el turístico. En el contexto descrito, la autora desarrolla un análisis del comportamiento de compra online a partir de una base de datos norteamericana recabada desde el año 1994 hasta finales de los años 90 por el Georgia Institute of Technology, adscrito a la Universidad de Georgia Tech. Así, a través de una segmentación Cluster Latente, identifica quienes son los usuarios de internet más proclives a comprar online, para posteriormente analizar, a través de modelos de ecuaciones estructurales, los factores determinantes de la satisfacción con la experiencia de compra y de la fidelidad a un establecimiento virtual. ····· 10361137226
für 80.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Los programas de marketing con causa en España no están, en muchos casos, convenientemente planificados ni respaldados por una estrategia de gestión y comunicación adecuada. La principal aportación de esta investigación es, por una parte, el análisis de las variables que influyen en el éxito de un programa de marketing con causa y, por la otra, la elaboración de un modelo procedimental de desarrollo de programas de marketing con causa entre las organizaciones no lucrativas y la comunidad empresarial, que sirva de guía y orientación a la hora de llevar a cabo una estrategia de marketing de estas características. ····· 10361136813· 1 · ::::: · 6 ·· 7 ·· 8 ·· 9 ·· 10 ·· 11 ·· 12 · ::::: · 27 ·
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