für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The Minangkabau customers can be concluded as having social characteristics that seek for sympathy and reassurance, dependable, excited, institutes values of fun and enjoyment in life as well as warm relationships with others. These social signal are influenced by cultural values, which have been cultivated in the Minangkabau society. Conversely, Chinese customers assist and coalesce with one another to reach a common target. The result of logistics regression test for credit and saving products show partial significance at probability level of .050 and result of Hosmer and Lemershow Goodnes-of-Fit test show total significance at .050. Test result of ANOVA indicates that there is ethnic difference in the consumption of financial products. Thus, from the ethnic graph plot there are differences of the consumption pattern of credit and saving products. This means that Minangkabau customer have been using bank products optimally. On the contrary the plot graph of the ethnic Chinese usage of product is very strange. This means that Chinese customers only use credit products to support business activities. ····· 10361119754
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson`s Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies. ····· 10361119740
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study appraised service quality delivery in real estate agency and examined the factors affecting the provision of quality service in Lagos metropolis with a view to enhancing service delivery in real estate agency market. Data were collected using two sets of questionnaires. The first set of questionnaire was administered on real estate service providers and the second set of questionnaire was administered on real estate service consumers. The study showed that agent`s reputation was the most important factor that real estate service consumers considered in making decisions on the choice of estate agent. Also, consumers perceived estate agents to have performed fairly well in terms of consistent courtesy and regular neatness in their appearances. The study further showed that the consumers were of the opinion that real estate agency services needed to be improved. The study concluded that real estate agency service delivery in the study area was above average but could be improved upon with proper regulations to govern the practice of estate agency, improvement in real estate firms` reputations and more continuing education programmes. ····· 10361119662
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The nature of relationships that consumers form with their brands has been well documented in the marketing literature, but research conducted to date has not focused on the relationships that low- income consumers form with brands, despite this being an extremely important market. Through understanding the consumer- brand relationships with low-income consumers better, greater opportunities for new markets exist as well as leading to increased innovation. This book highlights low-income consumers as value-conscious consumers through the brand relationships they have. Results from thirteen in-depth, face-to-face interviews with 13 women from Alexandra Township in South Africa are presented. Low-income consumers form many different relationships based on value, quality, choice and service, to name a few with very few relationships being based on price. The low-income consumer requires trustworthiness, innovativeness and a willingness to do things differently. Understanding of their situation and a willingness of management to design processes and procedures around this is found to relate to improved relationships with an extremely brand- loyal market. ····· 10361119651
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Why do we go on holiday Is it just to put our bodies into the sunshine, or occupy our muscles while hiking No, the tourism product is mainly a psychological product which satisfies the need for tourists to consume images and experiences. Images which have evolved and shaped through time by all the senses involved. However, one could wonder if music and sounds have more value than it seems and if it is acknowledged rightfully. This book discusses the various phases through which tourists go when their image is formed, creating the need to consume these experiences. It discusses what the influence of sound and music is on this image formation process and how it affects the tourists. To put understanding the process into practice, this book describes advantages, pitfalls and advise for implementation. Understanding its value clarifies how to make it useful in marketing and destination management, or for anyone who is connected to the phases of the image formation process of tourists. The Power of Sound in Destination Image Formation was awarded with the ITB-Wissenschaftspreis 2010 Beste Arbeit im Bereich: Tourismussprache, Medien und Kommunikation im Tourismus`. ····· 10361119541
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are. ····· 10361119475
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion populations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to optimise media cost and guides the government in detailing advertisement policy. ····· 10361119469
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Social Media as a tool for communication is getting popular by the day. 60% of respondents use social media for product consultation among peers. Also people put more importance to their Social Media Status. This is more prominent among females as compared to the males. Social Media Advertising has low impact on the respondents. It still has a long way to go before being recognized as a powerful marketing tool in India. ····· 10361119423
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The study on Banking Channel Innovation was conducted in Klang Valley in Malaysia. It investigates the impact of demographic characteristics on the adoption of retail internet banking among consumers in the commercial banking sector. The study adopted a quantitaive approach using survey questionnaire to collect data from respondents at the variuos banking outlets in Klang Valley. The results indicated that age and income levels exhibited significant relationship with adoption of retail internet banking. Whereas, gender, race, education and ocupation did not affect the adoption of retail internet banking in the Malaysian context. The result shows that younger consumers favor new banking channel. Therefore, bankers should promote internet banking among younger generation and also educate older consumers that adoption of internet banking is free from risk. ····· 10361119412
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination`s strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well. ····· 10361119399
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Perceptual simulation is the unconscious mental representation of an object, elicited by the word that describes it, called `object word`. Besides, the representation takes place in the area where the real object typically appears. This book explores the effects that the phenomenon has on perception and memorization of real objects. Specifically, the focus is on how `object words` contained in slogan sentences interact with brand logos and how the latter can be better or worse memorized by the consumer according to its match or mismatch with the verbal input of the slogan. This book will show how a communication campaign adopting the suggested slogan-brand best practice, will be more effective, ceteris paribus, in terms of brand memorization. ····· 10361119329
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The paradigm shift in marketing from mass production to product customization targeting to satisfy the consumers` interest along with fair and equitable benefit distribution among the actors emerged the value chain approach. This approach is not only limited as a marketing tool but also as a reliable tool for poverty alleviation. In developing countries, agriculture value chain is less competitive because the producer are mostly small, upgrading activities at local level are minimum and there is lack of good governance practices among the chain actors. This manuscript provides greater insights into upgrading and governance structure of agriculture value chain with special focus on MSMEs. It takes the case of Ginger- one of the important spice crops in Nepal- and provides the ways forward to improve the situation of agriculture value chain in developing countries. The author targets this manuscript for the practitioners of value chain development,development agencies, donor communities, professionals of marketing and SME development, researchers and the policy makers. ····· 10361119317
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The retail banking sector is undergoing wide sweeping changes due to heightened competition and the initiation of modern technology. Now the customers have become more aware than they were in the past and as a result are continuously looking for better quality of services from their retail banks that can provide them with satisfaction. This book helps in the identification of the relationship dimensions that are responsible for satisfying the customers and also enables in the assessment of the influencing power of these factors. This in turn would help in the enhancement of the relationship between the retail banks and their customers, and thus aid the decision makers of these banks to identify the major factors that determine the satisfaction of the customers. This book has put forward a number of implications that have a practical relevance for those bank managers who seek to identify the levels and factors of satisfaction of their customers. Managers can also be benefited because of the identification of the hierarchical importance of these factors. Apart from professionals the analysis should also be beneficial for researchers and academicians as well as students of marketing. ····· 10361119250
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray While the recruitment of Social Media within a firm`s media plan is today nearly considered a routine activity` in the vast majority of sectors, the same cannot be asserted for what concerns Social Media`s adoption by industries where the Value Chain is greatly influenced by the interaction between economics, management and creative and intellectual attributes. In fact, for what concerns these sectors, the adoption of these latter has been very recent and has developed exponentially only within the last couple of years. Six different real initiatives, carried by six different companies pertaining to either the Luxury or Fashion (both low and high end) sectors have been reported and analyzed. The acclaimed discretion that these industries apply to their numbers and other types of data impaired the possibility to carry a respectable quantitative analysis. The conclusions were hence mainly drawn by the study of the six cases and supported in part by some unofficial numbers retrieved by reliable sources such as Audiweb, the Social Media Monitoring program Scoutlabs` and reports from the consulting companies Nielsen and McKinsey. ····· 10361119207
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The last years have been characterized by a strong shift in the different creative processes adopted by firms to propose new products on the market. The latest technological convergence phenomenon has brought incremental features and adds-on to be between the most utilized techniques expecially in the consumer electronics world however, they have not always proven to be the right intuition. To what extent should R&D drive innovation to market Is there a role of marketing to play to guide the innovation process and make the product hit the market This book, tackles these questions and tries to offer useful insights via the investigation of the story behind the GPS camera phone or - as we call them nowadays - smartphones. ····· 10361119201
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The aim of the thesis was to examine which factors influence Danish consumers` intentions to purchase fair trade coffee, and how the understanding of these factors could help the marketing of fair trade products in the Danish market. The thesis is based on an existing theory and an empirical study of consumers` intentions to purchase fair trade coffee. A theoretical part is included in the thesis, based on the Theory of Planned Behavior and previous studies in the field of ethical consumption, which are mostly in relation to fair trade consumption. The purpose of the thesis was to generate knowledge about the consumers` intentions to purchase fair trade coffee through an understanding of the influences, which affect the consumers during the fair trade purchasing situation. The analysis shows that Danish consumers` intentions to purchase fair trade coffee is influenced by the attitudes the consumers hold toward performing the action, the social pressure of a consumer`s environment, and last but not least the idea of being a morally concerned individual. ····· 10361119134
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In this research the use of GPS in the tourism market of Barcelona is analysed. The research objective is to obtain a clear insight into the market for GPS activities in Barcelona to be able to develop Product Market Combinations (PMCs). Difficulties in understanding the market arise due to the enormous diversity in types of visitors to Barcelona and their needs and wants. The phenomenon of seasonality creates a dynamic tourism flow and carries many different market segments along the year. The combination of targeting both the domestic market of Barcelona residents and other (inter) national markets can be useful in challenging the seasonality issue. Potential markets for GPS activities in Barcelona include many types of tourists. Therefore, the recommended PMCs include a wide variety of packages for the different markets identified. Each market requires another approach as they are appealed by different aspects, ranging from whole-day packages including meeting rooms and accommodation, to smaller GPS activity and dinner combinations. It can be concluded that the use of GPS for tourism purposes in Barcelona is certainly a way to differentiate from other tourism suppliers. ····· 10361119120
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Companies have a wide basket of possibilities to enlarge their market view and catch new opportunities if they opt for a different segmentation approach, based on the job customers need to get done. The present study discusses the meaning of product recategorization in order to overcome conventional market segmentation techniques, which tend to establish a bi-univocal relation between a product and an addressed cluster. This research examines the behavior adopted by tesa, a multinational company leader in the production of adhesive tapes, to conquer the Arts & Entertainment market it outlines the importance of including customers` opinions and needs in order to be profitable, underlining that this is not only a B-2-C requirement, but also a B-2-B one. It highlights that technology does not always represent the most important and successful innovation driver. The paper is focused on the numerous recently discovered tape applications in the show business world and on a new artistic trend, represented by the tape art. ····· 10361118985
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main aim of my thesis was to figure out if the adoption of unconventional communication strategies within the fashion industry has led to effective results in terms of profitability. The choice upon the unconventional communication tactics in fashion segment rather than traditional ones was driven by the fact that in last years, various forms of unconventional communication are both, one of the most utilized marketing tactics by different industries and it entails lot of different practices that might turn out to be blurred in identifying their effectiveness whether not. I analyzed Italian communication campaigns adopted by Levi`s, Diesel, and Athletes World characterized basically by guerrilla and social network practices followed in some cases also by viral spots. ····· 10361118959
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and qualified newcomers to improve their economy and ascertain their subsistence. Branding a region is a complex and challenging task which requires a sophisticated strategy. It goes beyond traditional marketing approaches as networking and Web 2.0 are essential elements for a competitive destination marketing concept. Therefore this book shows how the city of Amsterdam manages to be among the top European destinations. It gives an insight into the structure of the I Amsterdam campaign and explains how to become a successful and popular brand. Qualitative research based on surveys among visitors and citizen demonstrates the effect the city marketing campaign has on its target groups. The analysis should help to clarify and inspire professionals active in the field of city branding and destination marketing in order to conceive essential elements to implement a competitive branding concept. ····· 10361118952
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This work examines the marketing strategies ofdominant political parties in Nigeria with focus on2003 General Elections. The broad objective of theresearch is to examine whether contemporary politicalparties in Nigeria are market-oriented organizations and whether marketing offers a solution to thecurrent democratic challenges in Nigeria. The study employed the survey method of research in which thedata required for the study were generated throughthe instruments of questionnaire, and in-depthinterviews . Four dominant political parties wereselected out of thirty political parties thatparticipated in the 2003 General Elections, and theirelectorates. Quota and stratified sampling techniqueswere mostly used in their selection and a sample of800 respondents was considered.The answers to thereturned questionnaire formed the data which wereanalyzed with tables, frequencies, percentages, ANOVAand chi-square to crystallize the findings. Thefindings indicate that 52% of electoral success inNigeria is determined by marketing strategies whilethe remaining 48% is ascribable to anti-democraticforces like state power, godfatherism, etc. ····· 10361118950
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Haka Tours is a tour operator that offers guided tours for every budget and time period from a short six day travel around the subtropical Northland region to a 30 day tour. The company wants to target Dutch and German markets. This research creates an insight into these markets and is produced for this purpose. The data is used to create a marketing plan that is currently used by this tour company. ····· 10361118930
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This research work explores the premium chocolate industry, characterized mainly by small artisanal firms located in Italy and France. The main purposes of the research, and the corresponding research questions, are (1) verifying whether sales of premium chocolate increase in spite of the economic downturn, and (2) which marketing strategies allow premium chocolate companies to compete in this scenario. To answer the first research question, empirical analysis of sales data of selected companies is conducted. For the second question, case studies and qualitative surveys constitute the grounding to discover the emerging marketing trends. A comprehensive introduction to the chocolate market is indispensable to understand the industry, while literature surveys and academic frameworks concerning competitive strategies and value chains are provided to sustain the robustness of the research. ····· 10361118914
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Oil and gas marketing companies have comparative advantages in adopting various marketing strategies using different technologies. Oil and gas marketing companies appeared to specialize in the use of traditional methods of marketing, which is based on soft information culled from close contacts by marketing and sales department rather than the use of the specialized strategic marketing methods that are based on hard quantitative information. Most of the findings of the research are consistent with previous normative and empirical works.For instance, the companies face a less diverse, less competitive, more volatile and high opportunity environment, and a less mobility of market. They are however, constrained by interrelationships with other organizations to a greater extent. This study has provided empirical evidence pertaining to the perception of oil and gas marketing strategies, and the industry environmental factors on such strategies. It also indicates that strategic marketing practices have a significant impact on performance variables and that they interact with the different components to facilitate performance. ····· 10361118890· 1 · ::::: · 9 ·· 10 ·· 11 ·· 12 ·· 13 ·· 14 ·· 15 · ::::: · 27 ·
Affiliate Marketing
AdHoc MeldungenAffiliate & PublisherAdvertiser & MerchantAcademyAntwortenArtikelsucheAdventskalender
AffilitivProduktdatenPreisvergleich
