für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray In this study i have treated the role of partnerships in rural development of the country. Albania`s farmers are faced every day with many problems such as: inputs provision ,credit problems,to find the right market etc.For this reason we (me and my supervisor)have treated the idea of partnership business as a solution. As the main source of information is used the information collected by a survey realized in the the communes of the two biggest districts of the country (Tirane and Durres). In this PHD thesis is raised an hypothesis with favorable and unfavorable arguments related to partnerships.Through statistical analysis using Maan -Whitney criteria it is provided that the selected respondents in the area consider the necessity of organization and operation of partnerships for rural development. The main operation areas of partnerships were: partnerships for promotion and development of agriculture,partnerships for promotion and development of fruit-grapes, partnerships for promotion and development of livestock, partnerships for promotion and development of furnishing, partnerships for promotion and development of marketing,etc. ····· 10361115665
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Ricebean (Vigna umbellata) belongs to the group of underutilized plant species which survive because they are still useful to local people and occupying special niches in production systems because of their adaptability to low input and marginal lands. They are continue to be grown and managed particularly in rural areas of developing economies, and are thus contributing to the livelihood of the poor. They are locally plentiful but globally rare, scientific information and knowledge about them is little, and their current use is limited related to their economic potential. Landraces and their wild relatives are the key element of agricultural biodiversity and constitute a key resource maintained and used by farmers in different production environments. Maintenance, utilization and management of this diversity in the field are vital for sustainable agriculture. Commercialization and diversification of ricebean products and linking these products to the market not only gives an economic return to farming communities but also contribute to conserve biodiversity for future. This book would be useful to all those interested in the field of agricultural biodiversity. ····· 10361115660
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main objective of this research applies to new Products and Services launched in the market and how consumer`s attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques Process and Outcomes of products and services related with the consumer involvement and attractiveness the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology. ····· 10361115586
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Travels belong to one of the most easily sold online products, and out of all the online trading from business to consumers it is the very most common kind of e-commerce. Consumers go online to access travel information for different reasons. Lookers are online visitors to travel sites, but when it comes to the actual booking they prefer to do it in a traditional way. Bookers, on the other hand, are those who not only browse/look for travel information on the Internet, they also make bookings online. Depending on how involved consumers are in a purchase, four different stages are passed through more or less thoroughly in the decision process. The purpose with this book is to examine and describe consumers` attitudes and perspectives regarding online travel booking and how it differs from online looking for travel information. Furthermore, how a strong brand name and how the complexity of the travel affects the consumer`s booking behavior and the decision making process of high involvement travel services. ····· 10361115583
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The profound roles of consumers have changed, and so have the conditions under which companies can successfully build brands. Consumers have gone from being isolated to connected, from unaware to informed and from passive to active. As a result consumers are to a larger extent seeking engagement in active dialogue with manufacturers of products and services they have a desire co-create. Consequently, current predominant approaches to branding become less effective in the process of building brands in the minds of consumers, as they are rooted in an obsolete logic of marketing, in which consumers are regarded as passive recipients of company offerings. Motivated by the lack of an appropriate approach to brand management, this book sets out to build an approach to building brands that more appropriately responds to the increased needs for consumers to co-create. As a result, this book presents the Co-creation Approach to Brand Management an approach combining predominant theory respectively within co-creation and branding, to better cater to the needs of consumers of today to establish closer and deeper relationships between these and brands. ····· 10361115510
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The demand of organic food in the global market increased significantly. The major demand is still from the Europe and the US, however, China is considered as the great potential market for organic food based on the fact that both supply and demand of organic food in China has been increased dramatically. Throughout this book, it is aiming to find the factors lying behind urban middle class Chinese consumers` buying behavior with regard to organic food. The analysis has been carried out in order to discuss the main drivers and barriers for Chinese consumers to buy organic food. By doing this, it is also expected to be used to explain the reasons behind choosing organic food in the Chinese market including the gap between expressed consumer preferences and actual market shares. Based on the findings in this book, the recommendations are given for China`s politics, agriculture, food industry as well as the Chinese retail to further develop and expand organic food market in China. ····· 10361115478
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study is about students` attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors namely the Product Information, Hedonic Effect, Consumer Benefit, Consumer Manipulation, Values Corruption,Good for Economy and Economic Role that impacted students` attitude towards advertising. The findings suggest that students` attitude towards advertising is favorable. The Product Information, Consumer Benefit, Hedonic Effect, Good for Economy and Economic Role have significant correlation with students` attitude towards advertising. The results have shed some lights for advertising managers and organizations so as to design successful advertising messages in order to create effective results for achieving competitive advantages.It is important for advertising managers to maintain proper focus on the appropriate attitude of Malaysian students about advertising. While focusing more efforts on building the message that is inclined to favourable belief, they will also need to watch out the unfavourable factors that may lead to negative attitude towards their advertisements. ····· 10361115454
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray As video games have become more popular as a medium, their viability as an advertising platform has increased, not least as a result of their ability to reach vast and very specific audiences with prolonged and repeated exposure of the messages. While many successful examples of in-game advertising and product placement have been achieved, the authors of this book felt that this field had not been explored adequately, and that a more structured approach would be beneficial to both game developers and advertisers. Through a survey of existing academic research, focus group interviews and netnography studies, the authors sought knowledge with which to develop a model to consistently develop successful in-game advertising, which can be found in this book. The findings within this book will have value for video game developers, advertising and marketing professionals, students of either field, and people with an interest in either subject. ····· 10361115378
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The purpose of the research is to determine the feasibility of starting a dating company, which focuses specifically on the South African market. The role of technology was investigated, in which it was found that globalisation affects everyone. One of the core factors that caused many other technologies to evolve from it, is the Internet. The intranet was a natural evolution from the Internet, which is normally specific to a company. A further literature survey was conducted to gain an understanding of dating companies globally and locally, to gain an understanding of the subject, which was used to create a questionnaire. ····· 10361115373
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This history of culture of temperate fruits in Kashmir is very ancient, about 3000 years old. Kalhana in Rajtarangni makes mention of it in the reign of King Nara (1000 BC). Although Horticulture sector is often seen as being shadow of Agriculture, it has proved to be vital economic activity in Jammu & Kashmir state, contributing significantly to Agriculture GDP. Horticulture sector generates over 1250 crores of rupees annually, besides providing direct and indirect employment to over 25 lakh people. Marketing problems in Jammu & Kashmir and across the country are increasing in day in and day out. The marketing cost have been increasing without matching increase in the net returns, not withstanding inconveniences involved in the complicated marketing system. The marketing problems are bound to get aggrivated in the face of challenges created by W.T.O. Imports of fruits from other countries have already started in India, which has increased the apprehension of competition in price and quality among growers. The hurdle in streamlining the market is the stronghold of wholesale trades in Delhi and other markets, which have vested interest in the trade. ····· 10361115368
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This is an important study towards understanding customers` behavior of an emerging industry of Islamic financial services.The aim of this study is to examine the bank selection criteria being employed by the consumers group in Malaysia. The selection factors by customers are extracted from relevant literature, personal experience and interviews with some bank officials and potential customers. The study has analyzed mean factor analysis and then factor analysis to enhance the quality of result by the empirical survey. Previous literature suggests that factors such as banks` strong Islamic reputation as well as better financial return and banking services are to be among the leading factors in the selection criteria of the respective Islamic bank. The main implication of this study is to help marketing executives in the Islamic banks to craft better marketing strategies that would attract new customers as well as retain the existing ones in today`s highly competitive environment dominating the alternative financial industry. ····· 10361115185
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Design strategy allows many companies to develop a plan for what they need to make and do, affecting both their immediate and long-term prospects. In this study, a specific approach has been taken to understand and analyse the role that it plays in the garden power tool market. The study focused on design and marketing of garden power tools. Findings provided the foundations for the development of a generic design strategy framework appropriate to the garden power tool market. ····· 10361115147
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray It is a well-known fact that Indian retail continues to be one of the largest sectors attracting fresh investments from the private sector. The existing retail kings Pantaloon and Shoppers` Stop are unfazed by the development for they feel the huge domestic market with rising consumer spending is hardly even-stretched now and hence is capable of absorbing much more. No wonder many new comers are looking to start with smaller cities and towns and gradually work their way to the big cities. This book analyses the Retail Marketing in India on the basis of Business Plan Analysis. The framework of the study is divided into six units. The first unit consists of the Introduction. The second unit consists of the Review of Literature. The third unit discusses with the report highlights, research design, sources of data collection and limitations of the study. The fourth unit consists of business plan analysis of two companies or about the project. The fifth unit consists of observations and recommendations. The sixth and last unit consists of conclusions. ····· 10361114987
für 71.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Previous studies regarding the effects of interactivity on the web advertising are mixed. Many authors have proposed the positive effects of the interactivity whereas others underline its negative aspect in the online environment. The present study examines the product involvement and the motivation as moderators of the effectiveness of an interactive website under the light of the Elaboration Likelihood Model (ELM) theory. An experimental design was employed and the data, analyzed with SPSS (MANOVA and Regression Analysis), released a number of interesting findings. Overall, the most intriguing finding is that the direction of the interactivity effects can drastically change with certain product categories, which implies that increasing level of interactivity may not always yield positive communication outcomes. Therefore, web designers should take into account a number of factors that moderate the effectiveness of online advertising such as product involvement. What is more, the appropriate interactivity level should be selected based on the goals of the online advertising strategy. ····· 10361114918
für 53.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Objective law of current stage of the market relations in Russia is the need to develop and improve the business infrastructure of entrepreneurships. The need of streamlined and efficient business organization, its adaptation to the global environment, determined the feasibility of forming methodological toolkit of consulting activities as a basic and the necessary element of business infrastructure. The monograph is devoted to actual problems of modern entrepreneurships in the context of the formation of business infrastructure and the improvement of consulting practice based on the outsourcing and customer management of relationships. Particular attention is paid to the impact of globalization to the development of business services market. Methodological aspects of improvement of consulting are described in the paper. The publication is intended for academics, educators, business consultants and entrepreneurs, it is useful for students who are studying marketing, management, and business. ····· 10361114880
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Indian Distribution System in the fast growing Indian economy poses huge challenges to any marketer due to its widely scattered market with over 7,000 cities, 630,000 villages and 13 million outlets. This book analyses the issues and challenges faced by a marketer with regard to the complexities of distribution channels in India. With the help of six case studies done on three packaged consumer goods companies, two consumer durables companies, and one consumer services industry, it analyses the major issues and challenges faced by these large companies. The book attempts to provide deep insights to sales and marketing professionals regarding the factors that are at play in designing and structuring effective distribution channels and managing them efficiently in the Indian context. ····· 10361114863
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This study aims at contributing towards enhancing the existing level of understanding with regard to the determinants of service quality and its effects on the behavior of customers in the Greek banking industry and narrowing the existing literature gap. We expect that the conclusions drawn will be welcome by the management of banking institutions and will be put to good use to progress their competitive market position. Previous research in international markets has shown that the corporate image of banking institutions to a large extend relies upon the excellence of their service delivery and their ability to sustain long-lasting relations with their customers. We hope our findings will become a useful basis for further research in the Greek or other financial services markets. A SERVQUAL type scale is developed especially customized for the Greek banking industry, assess the scale`s reliability and validity and detect its factorial structure. Importance-Performance analysis is employed to provide strategic guidance to Greek banking institutions on deploying their quality efforts and resources towards better matching their customers` needs and expectations. ····· 10361114861
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The economical structure has faced a great change during the last decades the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them. ····· 10361114837
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The reputation of women`s football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women`s game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women`s football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women`s game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing ····· 10361114754
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The main purpose of this book is to show companies, managers and marketers that social media creates a lot of new opportunities for them. Communities and networks are getting more important in this new Web 2.0 based world. The last decennia`s it cost a lot of effort for managers and companies to reach their target customers. The internet, and especially social media, gave these managers and companies` new useable channels to reach their consumers again. Managers are now able to reach their target customers through micro marketing. This research showed that it is not only possible to reach the customers again, but also to predict the behavior of these consumers based on what kind of community they belong to. Within this research music preference based communities were used. ····· 10361114677
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Ghanaian banking industry has undergone many changes in terms of service delivery with the aim of improving the quality of customer service. The past few years have also seen a phenomenal growth in the sector which has led to intense competition among the industry players. It has become important for the banks to find new ways of managing their service delivery and maintain their customer base. This book provides readers the understanding of customer relationship management practices in the Ghanaian banking sector. The concept of customer participation in the service delivery process has a long history and is identified as one of the distinguishing characteristics of services and this study has further deepened the understanding of that with localization to the developing context. This book espoused key issues such as participation in service relationships should be held as an important function for services firms in which credence qualities play an important role in customer management and retention. The book develops a problem statement with literature review and discuses the methodology which leads to the analysis and the appropriate recommendation for industry and academia. ····· 10361114675
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray The customer relationship management (CRM) is an organizational system that expands various departments of the business. The goal of CRM is to collect customers information, gather it in a central storage area, analyze it, and make it available to all departments. This study is a typical example of CRM system of medium level company where it is very challenging to attract customers as well as to meet the compete with similar industry. In this study, CRM analysis including SWOT analysis has been conducted on a renowned industry named BOC Bangladesh Ltd. They are serving in Bangladesh since 1935 with the products of gas, welding, and health care equipments. Their ever-changing requirements are the driving force behind the development of all BOC`s products, technologies and support services. But there are some common lacking inside these type of organization like monopoly attitudes towards customers because they think that customers are bound to come to their organizations and they will not switch to their competitors. The company has a drawback of unavailability of the product and the highly satisfaction level of customer was 8% last year. ····· 10361114637
für 61.20€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray Corporate social responsibility (CSR) is a phenomenon that comes from the USA, where it has been practised since the late 1800s in the form of corporate philanthropy or donating money to charity. In Denmark, on the other hand, CSR did not really gain ground until 1994, when the Danish Minister of Social Affairs, at the time, Karen Jespersen, initiated a CSR campaign called Our common concern . This campaign called on companies to actively help deal with the problems of unemployment and social exclusion. This book seeks to test the assumptions that American companies mainly engage in philanthropic CSR initiatives, and that Danish companies focus on retention of their current employees and integration of people who are otherwise excluded from the labour market. Hence, it is decided to conduct a study of nine Danish and nine American companies` corporate websites divided into three lines of businesses: phone companies, supermarkets/warehouses and furniture manufactures. ····· 10361114628
für 44.10€ kaufen ···· Rheinberg-Buch.de - Bücher, eBooks, DVD & Blu-ray This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik`s Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. ····· 10361114615· 1 · ::::: · 12 ·· 13 ·· 14 ·· 15 ·· 16 ·· 17 ·· 18 · ::::: · 27 ·
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